1. AutomotiveAdvertising2009
R A T E C A R D
prune, who IMPACT AD PROGRAM (continued)
grow Impact Ad Program
Earned Rate Less than $795/month
Single Insertion
$1,406.00
Double Play
$1,125.00 $984.00
Full Page Impact Ads
Triple Play Power Power
$843.00
3 Weeks*
$15,940.00
4 Weeks*
$19,129.00
laugh Earned Rate $795 to $1995/month $1,099.00 $879.00 $905.00 $776.00 $14,665.00 $17,598.00
art &
Earned Rate More Than $1995/month $869.00 $695.00 $842.00 $722.00 $13,639.00 $16,366.00
LEVEL D ($2,000 to $18,999) $1,125.00 $900.00 $787.00 $675.00 $12,752.00 $15,303.00
music
LEVEL C ($19,000 to $94,999) $1,031.00 $825.00 $722.00 $619.00 $11,690.00 $14,028.00
LEVEL B ($95,000 to $329,999) $937.00 $750.00 $656.00 $562.00 $10,627.00 $12,752.00
your LEVEL A ($330,000 plus) $843.00 $675.00 $590.00 $506.00 $9,564.00 $11,477.00
future Flex 26 Weeks Plus
Flex 39 Weeks Plus
Full Page
Full Page
$1,031.00
$937.00
$825.00
$750.00
$722.00
$656.00
$619.00
$562.00
$11,690.00
$10,627.00
$14,028.00
$12,752.00
obits Flex 52 Weeks Plus Full Page $843.00
Turn on Additional Engines Now... Weeks, Frequency and Ad Size!!!!
$675.00 $590.00 $506.00 $9,564.00 $11,477.00
community Our Impact Ad program is designed for advertisers who are already strategically advertising for the right number of weeks per year, running flights of ads in the key
week, and turning on the Ad Size Engine.
Stepping up and increasing ad size now should become a part of your advertising plan for increased return on investment.
celebrate * Must be consecutive weeks
sports COLOR ADVERTISING PROGRAM
Single Insertion Color*
fund Ad Size
Full Pages
% of Space Charge
Full Color
19%
Spot Color
16%
raisers Half Pages
Quarter Pages
24%
34%
20%
29%
speak 8 Column Inches plus 44% 37%
out Multi-Insertion Color*
Ad Size % of Space Charge
politics
Full Color Spot Color
DOUBLE PLAY 45% 38%
TRIPLE PLAY 35% 30%
opinions POWER PLAY
DOUBLE POWER
25%
20%
21%
17%
news TRIPLE POWER
*Minimum color ad size: 8 Column Inches
20% 17%
travel
movies DEADLINES
Set Solid Line Ads
life
Classified line ads starting Tuesday through Friday, must be brought or called in prior to 3 p.m. the day prior. Deadline for line ads to start on Saturday is 12 noon
on Friday. Deadline for line ads starting Sunday or Monday is 5 p.m. Friday.
people Automotive Classified Display Deadlines
DAY
OF
SCHEDULING DEADLINE SCHEDULING DEADLINE CAMERA READY DEADLINE
winners
No Proof, less than full Proof ads, full page Electronic, On Disk
PUBLICATION page, light composition and more, color, etc. or Scanable Material
Monday Friday Noon Thursday Noon Thursday 5 p.m.
& losers Tuesday
Wednesday
Thursday
Friday Noon
Monday Noon
Tuesday Noon
Thursday Noon
Friday Noon
Monday Noon
Thursday 5 p.m.
Monday 5 p.m.
Tuesday 5 p.m.
the Friday
Saturday
Wednesday 11 a.m.
Wednesday Noon
Tuesday Noon
Tuesday Noon
Wednesday 5 p.m.
Thursday 5 p.m.
economy Sunday Wednesday 5 p.m. Wednesday Noon Thursday 5 p.m.
water
deals