Planned brand/company messages should both create brand awareness and change or reinforce customers' attitudes. Classifications of potential and current customers include supported, potential, current, and customized. Verbal intonation includes emphasis given to words or phrases that conveys meaning.
1. Planned brand/company messages should: A. Create brand awareness B. Change or reinforce
customers' attitudes C. Neither A or B D. Both A and B Classifications of Potential and Current
Customers include: A. Supported, Potential, Current, and Customized B. Single, Professional,
Consistent, and Close C. Suspect, Prospect, Customer, and Client D. Sponsored, Personal,
Consumer-based, and Consistent Verbal intonation includes emphasis given to words or phrases
that conveys meaning. True False