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Planned brand/company messages should: A. Create brand awareness B. Change or reinforce
customers' attitudes C. Neither A or B D. Both A and B Classifications of Potential and Current
Customers include: A. Supported, Potential, Current, and Customized B. Single, Professional,
Consistent, and Close C. Suspect, Prospect, Customer, and Client D. Sponsored, Personal,
Consumer-based, and Consistent Verbal intonation includes emphasis given to words or phrases
that conveys meaning. True False

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Planned brand-company messages should- A- Create brand awareness B- Ch.docx

  • 1. Planned brand/company messages should: A. Create brand awareness B. Change or reinforce customers' attitudes C. Neither A or B D. Both A and B Classifications of Potential and Current Customers include: A. Supported, Potential, Current, and Customized B. Single, Professional, Consistent, and Close C. Suspect, Prospect, Customer, and Client D. Sponsored, Personal, Consumer-based, and Consistent Verbal intonation includes emphasis given to words or phrases that conveys meaning. True False