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Stephan James Clambaneva (Dassault Systemes Design Studio): If Only DaVinci had an Augmented Reality Headset
- 1. 1 3DS.COM©DassaultSystèmes|ConfidentialInformation|7/11/2018|ref.:3DS_Document_2013 Stephan Clambaneva @CLAMBANET If Only da Vinci had an Augmented Reality Headset
- 2. 2 3DS.COM©DassaultSystèmes|ConfidentialInformation|7/11/2018|ref.:3DS_Document_2013 π-shaped (Design+PLM+Biz) TCK looking @ the world through a wide angled lens: Inventor, Designer, Innovation & PLM consultant, Entrepreneur, IDSA Board member, NY Chair & District VP Alum
- 3. 3 3DS.COM©DassaultSystèmes|ConfidentialInformation|7/11/2018|ref.:3DS_Document_2013 Our Company a Scientific company Combining Science, Technology and Art for a sustainable society 15,000 passionate people • 124 nationalities / 179 sites • One global R&D / 64 labs • Game changing 3DEXPERIENCE solutions 220,000 enterprise customers • 12 industries in 140 countries • 25 million users 12,600 partners • Software, Technology & Architecture • Content & Online Services • Sales • Consulting & System Integrators • Education • Research Long-term driven • Majority shareholder control • Revenue: €3,065.6 million* • Operating margin: 31.2%* * Figures as of FY 2016 / Non-IFRS
- 4. 4 3DS.COM©DassaultSystèmes|ConfidentialInformation|7/11/2018|ref.:3DS_Document_2013 WHAT DO YOU KNOW ABOUT da VINCI? Credit: Beurs Van Berlage
- 5. 5 3DS.COM©DassaultSystèmes|ConfidentialInformation|7/11/2018|ref.:3DS_Document_2013 "When mind and hand do not go together, you do not create art" Leonardo da Vinci Credit: Beurs Van Berlage
- 6. 6 3DS.COM©DassaultSystèmes|ConfidentialInformation|7/11/2018|ref.:3DS_Document_2013 WHAT GAMES do you PLAY? Credit: Metro.us
- 7. 7 3DS.COM©DassaultSystèmes|ConfidentialInformation|7/11/2018|ref.:3DS_Document_2013 WHAT TOOLS do you use today? IN THE AGE OF IoT. Credit: DESIGNS
- 8. 8 3DS.COM©DassaultSystèmes|ConfidentialInformation|7/11/2018|ref.:3DS_Document_2013 HOW DO YOU DESIGN? What is your HOLISTIC Process
- 9. 9 3DS.COM©DassaultSystèmes|ConfidentialInformation|7/11/2018|ref.:3DS_Document_2013 WE ARE TRANSITIONING INTO A NEW PARADIGM SHIFT WITH AUGMENTED REALITY Credit FBCredit GM
- 10. 10 3DS.COM©DassaultSystèmes|ConfidentialInformation|7/11/2018|ref.:3DS_Document_2013 DESIGN IN AUGMENTED REALITY AUGMENTED REALITY + DESIGN LIVE YOUR LIFE IN AUGMENTED REALITY Credit: MSFT
- 11. 11 3DS.COM©DassaultSystèmes|ConfidentialInformation|7/11/2018|ref.:3DS_Document_2013 LIVE YOUR LIFE IN AUGMENTED REALITY Credit: MSFT
- 12. 12 3DS.COM©DassaultSystèmes|ConfidentialInformation|7/11/2018|ref.:3DS_Document_2013 INFORMATION on the go You eliminate the rectangular screen
- 13. 13 3DS.COM©DassaultSystèmes|ConfidentialInformation|7/11/2018|ref.:3DS_Document_2013 ACTIONABLE INSIGHTS for on the spot decision making Allowing the consumer to take back control of the impulse buy
- 14. 14 3DS.COM©DassaultSystèmes|ConfidentialInformation|7/11/2018|ref.:3DS_Document_2013 MIXED REALITY for enjoyment Education, Social Interaction and Mixed Reality gaming Credit MSFT
- 15. 15 3DS.COM©DassaultSystèmes|ConfidentialInformation|7/11/2018|ref.:3DS_Document_2013 EXAMPLE LIVE YOUR LIFE IN AUGMENTED REALITY
- 17. 17 3DS.COM©DassaultSystèmes|ConfidentialInformation|7/11/2018|ref.:3DS_Document_2013 AUGMENTED REALITY + DESIGN Design Reviews Prototypes Experience Testing
- 18. 18 3DS.COM©DassaultSystèmes|ConfidentialInformation|7/11/2018|ref.:3DS_Document_2013 Technology AUGMENTED COMMUNICATION of BUSINESS CASES How to support a complex business case by enhancing it with the appropriate contextual information
- 19. 19 3DS.COM©DassaultSystèmes|ConfidentialInformation|7/11/2018|ref.:3DS_Document_2013 CONTEXTUALLY supported CASE STUDIES Helps all the disparate stake holders come to a common decision
- 20. 20 3DS.COM©DassaultSystèmes|ConfidentialInformation|7/11/2018|ref.:3DS_Document_2013 POWERFUL multi sensorial EXPERIENCES Its got to evoke emotional responses Credit adage
- 21. 21 3DS.COM©DassaultSystèmes|ConfidentialInformation|7/11/2018|ref.:3DS_Document_2013 AUGMENTED REALITY + DESIGN EXAMPLE
- 23. 23 3DS.COM©DassaultSystèmes|ConfidentialInformation|7/11/2018|ref.:3DS_Document_2013 DESIGN IN AUGMENTED REALITY
- 24. 24 3DS.COM©DassaultSystèmes|ConfidentialInformation|7/11/2018|ref.:3DS_Document_2013 AUGMENTED CONTEXT Seeing is believing… so immersing yourself in the situation with all the little nuances makes all the difference. Credit Adobe stock
- 25. 25 3DS.COM©DassaultSystèmes|ConfidentialInformation|7/11/2018|ref.:3DS_Document_2013 AUGMENT EMPATHY With AR, EMPATHY becomes CONTAGIOUS
- 26. 26 3DS.COM©DassaultSystèmes|ConfidentialInformation|7/11/2018|ref.:3DS_Document_2013 DESIGN directly in 3D You eliminate the metaphor
- 27. 27 3DS.COM©DassaultSystèmes|ConfidentialInformation|7/11/2018|ref.:3DS_Document_2013 DESIGN IN AUGMENTED REALITY EXAMPLE
- 29. 29 3DS.COM©DassaultSystèmes|ConfidentialInformation|7/11/2018|ref.:3DS_Document_2013 SO CIRCLING BACK TO da VINCI, PERHAPS “AUGMENTED” IS WHAT HE MEANT BY THE VITRUVIAN MAN
- 30. 30 3DS.COM©DassaultSystèmes|ConfidentialInformation|7/11/2018|ref.:3DS_Document_2013 AND IF da VINCI COULD MAKE ALL OF THESE
- 32. 32 3DS.COM©DassaultSystèmes|ConfidentialInformation|7/11/2018|ref.:3DS_Document_2013 WHAT CAN YOU IMAGINE AS THE NEW GENERATION OF AUGMENTED DESIGNERS?
Editor's Notes
- Is there a way to develop an experience in real time? Designers are poised to enter a new realm where augmented reality (AR) can totally redefine the design process. Are you ready? Stephan Clambaneva, IDSA, director/design business consultant at Dessault Systèmes, will bring you up-to-speed on the latest AR/VR technologies and help you prepare to become an “augmented designer.”
- June 1, 2018 11:30 am - 11:50 am If Only DaVinci had an Augmented Reality Headset Room JX 0601_Clambaneva_If Only DaVinci had an Augmented Reality Headset
- Dassault Systèmes stands for the 3DEXPERIENCE Company We have about 14 000 Passionate People across the globe that are at the heart of the company. A large R&D team connected across 56 laboratories delivering simultaneously “combined software” for our 3DEXPERIENCE Solutions Dassault Systèmes has the largest PLM market share with more than 220 000 Customers in 12 Industries WW. A fundamental aspect of 3DS is partnering with clients who are leaders in their own industry segment, typically leaders in innovation and on the cutting edge of technology in order to answer tomorrows market needs. Our ecosystem of 12,600 selected partners increases our collective knowledge (the one of our customers and their customers) in the areas of sales & services, software development, education, and social development. Over 200 companies develops software complementary to our own. The composition of our shareholders has been consistent since our introduction on the stock market. The majority of the company is owned by the Dassault family and the company’s management. This stability enables a consistent long-term strategy & long-term investment enabling to be one step ahead of the competition.
- He is who we think of when we say Renaissance Man… The original HYBRID DESIGNER A true Renaissance man, Leonardo was not only a painter, sculptor, and writer, but also an inventor, architect, engineer, mathematician and amateur anatomist. Leonardo da Vinci (1452-1519) is known as the most liberal and brilliant scientist, artist and inventor ever. His work is still undiminished after his death nearly five hundred years ago. The recent discovery of an original pen drawing (estimated value € 15 million) in Paris and the sale of a private collection by the Polish government containing Da Vinci's Lady with Ermine (1490) were front-page news worldwide. Born in Anchiano Italy, near Da Vinci, he studied under Verrocchio, and then moved on to Milan, where he painted “The Last Supper.” He would eventually create the world’s most famous portrait, “Mona Lisa” (“La Giaconda”), which demonstrates his psychological approach to the figure and many of his innovative painting techniques. Not only Da Vinci's works, but also his inventions still appeal to the imagination.
- Why would I bring up da Vinci when it comes to a talk about AR? The question in my talk title was just a ruse to get you thinking about the fact that it NOT all about the tech! Its not about the tool itself but what you do with it… He opened his mind and was - in his years in the fifteenth century- i thinking hundred years ahead. "When mind and hand do not go together, you do not create art" - Leonardo da Vinci
- Hands up for how many people in the room consider they got on the Pokemon Go ban wagon early? What kind of games? Who got swept up during the Pokimon go craze – it happened because of the visceral connection with the game Are you up on the latest surounding the Harry Potter: Wizards Unite AR Game? It does not yet have an official trailer, but fans have made fun speculations on what the game might include online Read more at http://www.nme.com/blogs/the-movies-blog/harry-potter-games-2018-mobile-release-date-details-trailers-2252354#gs3kvQldBZyDogOP.99
- Question: How many of you in the room are designers? Lets Juxtapose those questions with what design tools do you use today? You are lucky if you have a space mouse and a wacom tablet OK, now how many of you work for an AR Headset startup? Reach out a introduce yourselves to one another… collaborate on a project together…. the reason will become clear in the end….
- In the Age of Experience – Joe Pine IN THE AGE OF IoT.
- We can draw parallels between da Vinci’s Renaissance and our current transition phase we are living in today We have gone from Drafting…. To computer aided drafting, to computer aided design to Cognitive Augmented Design The maturity of TECH in the is at a tipping point that is moving us quickly into a new era for designers
- In my talk today I am talking in sets of 3s… First things first Let's define AR in the context of this Talk Augmented reality in the general sense: of improved. Let me be clear.. I am not here to give you an update on the Tech… you can get that directly by walking the floor… I am here to talk about USAGE The majority of the use cases today fall under the first category - AR for the masses DESIGN IN AUGMENTED REALITY really means AUGMENTED DESIGN I say it in the philosophical way but it has real world implications because as we heard in this very room on Wednesday by Sam from media monks, he believes that creativity can be augmented We talk about DT.. This makes us EXPERIENCE THINKERS I am more interested the the other two.. And so should you
- ODG speculates there will be 1B active users by 2020
- And the zombie walk How many of you made it out to CES this year?
- Now we are exploring that new paradigm shift I mentioned before which is enabled through technology but its not about the tech IFR - The ideal final result (IFR) is one of the tools used during theproblem definitionphase of TRIZ (Theory of Inventive Problem Solving). It describes a solution to a problem free of any mechanisms or constraints from the original problem or issue. IFR is the concept of ideality Just as the IFR for a Helicopter is a Flying couch.. In our case the AR headset completely disappears..
- Now we are exploring that new paradigm shift I mentioned before which is enabled through technology but its not about the tech IFR - The ideal final result (IFR) is one of the tools used during theproblem definitionphase of TRIZ (Theory of Inventive Problem Solving). It describes a solution to a problem free of any mechanisms or constraints from the original problem or issue. IFR is the concept of ideality Just as the IFR for a Helicopter is a Flying couch.. In our case the AR headset completely disappears..
- True car – buying processes Virtual merchandizing – My store experience DATA ACCESS for decision making - dynamic operational or Logistical information With Social Innovation and Ideation becoming the norm, CROSS DISCIPLINE teams need common ground to agree Design reviews Scenarios for innovation strategies and Use Valorisation
- 3D eliminates the ambiguity and fosters agreement
- The most important thing is the SCENARIO which manifests the compelling use case
- Through our relationship with META, solidworks can provide the 3D file and build a workflow that allows Design Reviews Driving lower T time to market, Lower development costs and great collaboration through the unversal language of 3D in Augmented Reality
- DESIGN IN AUGMENTED REALITY really means AUGMENTED DESIGN I say it in the philosophical way but it has real world We talk about DT.. This makes us EXPERIENCE THINKERS Now we are exploring that new paradigm shift I mentioned before which is enabled through technology but its not about the tech IFR - The ideal final result (IFR) is one of the tools used during the problem definition phase of TRIZ (Theory of Inventive Problem Solving). It describes a solution to a problem free of any mechanisms or constraints from the original problem or issue. IFR is the concept of ideality Just as the IFR for a Helicopter is a Flying couch.. In our case the AR headset completely disappears..
- If you are exploring solutions for wicked problems or big complex systems context is EVERYTHING IN THE AGE OF IoT where everything is connected context in Design is MANDATORY to make sure we explore the unintended and unexpected consequences of what we design
- We always talk about Human Centered Design – INCLUSIVE Design We talk to people, put our selves in their shoes.. Sooo SUPERCHARGE YOUR EMPATHY What about others on our teams that have not exercised that muscle? With Augmented Empathy you can truly design for your users @FOST in NYC last FALL – there was an experience that transported you to an immigrants village near the entrance to the Channel Tunnel in Calais Remember the video some years ago about folks dressing up as old people/fat people or disabled folks to really understand what it felt like?
- Kevin Bethune from BCG Digital Ventures mentions in his TED Talk that designers are Super heroes… We are unwittingly chaining their creativity and innovation by con limiting them to their desks and screens….we need to set them free, for them to unleash their powers IFR - The ideal final result (IFR) is one of the tools used during the problem definition phase of TRIZ (Theory of Inventive Problem Solving). It describes a solution to a problem free of any mechanisms or constraints from the original problem or issue. IFR is the concept of ideality Just as the IFR for a Helicopter is a Flying couch.. In our case the AR headset completely disappears..
- Let's circle back to where we started today....picture of da Vinci what if da Vinci had an AR head set? the Vitruvian Man, completed in 1490 A true Renaissance man, Leonardo was not only a painter, sculptor, and writer, but also an inventor, architect, engineer, mathematician and amateur anatomist. http://mentalfloss.com/article/71390/15-things-you-might-not-know-about-leonardo-da-vincis-vitruvian-man He was a HYBRID DESIGNER
- Look at all the incredible devices he created with 15century tools.... Slide with all machines Maybe the better question is to you?
- Interesting new Virtual Reality Tool - to be launched at Develop3d LIVE, Warwick University March20th https://www.realityworks.space/#intro This is interesting as Seymour Powell are a design consultancy rather than a tool vendor- will be interestesting to find out what technologies they use under the hood. See the Video explaination https://youtu.be/j5bAig-8uFs The tools is suposed to create full London-based startup Gravity Sketch is a CAD tool in VR available on HTC Vive and soon on Oculus Rift Platform. There is also an iOS App (Currently in Beta).They define themselves as "an intuitive multi-platform 3D creation tool to help you easily create in 3D."Some of their investors include the James Dyson Foundation, Wacom (known for its high-precision graphics tablets) but mainly VC fir Medium Masterpiece VR