MOM December 2014

1. WELCOME TO
MEMBER ORIENTATION

2. WELCOME
ATLANTA CONVENTION & VISITORS BUREAU
MEMBERSHIP DEPARTMENT
Amy Patterson
Vice President, Business Development &
Corporate Events
Kim Jordan
Manager, Membership Services
Janine Douglas
Administrative Assistant,
Corporate Development, Events,
Community Affairs
Chris Hendley
Director, Membership
Angeliqué Alvarez
Coordinator, Membership,
Corporate Events & Visitor Services
Andy Haskell
Account Executive
Kristen Childers
Intern

3. UPCOMING EVENTS IN 2015
Connect Events - held 6 times per year at various member locations. These
events are an opportunity for members to network with others in the
hospitality industry.
ACVB Industry Briefing – held 3-4 times per year at various member locations
FMO Hands on Training – new in 2015
ACVB Annual Meeting – April 30, 2015 at Georgia World Congress Center
Atlanta Hospitality Hall of Fame – November 18, 2015 at Georgia Aquarium
2015 Calendar of Events will be available in early January

4. PRESENTING ATLANTA
RICHARD JONES
Membership Activities

5. MANAGER, MEMBERSHIP SERVICES
KIM JORDAN
Member Introductions

6. UPDATE
CONVENTION SALES

7. DIRECTOR OF SALES
AMY CLARK
Sales

8. ATLANTA AMONG TOP 10
Nightly Inventory
1. Orlando 120,633
2. New York 111,109
3. Chicago 109,489
4. Washington 106,557
5. Los Angeles 97,336
6. Atlanta 93,577
7. Dallas 78,456
8. Houston 75,674
9. Phoenix 61,866
10. San Diego 59,457
Source: STR June 2014
Nightly Demand
1. New York 94,594
2. Orlando 89,503
3. Los Angeles 78,409
4. Chicago 77,703
5. Washington 75,832
6. Atlanta 65,544
7. Houston 55,498
8. Dallas 54,322
9. San Diego 45,617
10. San Francisco 43,874

9. MEETINGS, CONVENTIONS, TRADE SHOWS
City-Wide Groups (>1500 peak)
Booked as of November 30, 2014
Year # of groups Room Nights
2014 53 928,997
2015 44 784,031
In-House Groups (<1500 peak)
Booked as of November 30, 2014
Year # of groups Room Nights
2014 786 424,020
2015 301 304,916

10. SALES TRAVEL

11. FACE-TO-FACE ACTIVITY
Customer Contacts YTD – 3rd Quarter 2014
Trade Shows (outbound) 1,881
Sales Trip Appointments (outbound) 1,120
Site Visits (inbound; one-on-one) 605
FAM's (inbound) 229
Update trips (direct sales) 282
Totals 4,117

12. SALES & SERVICES DIVISION
Tradeshows & National Accounts
Eight team members led by Mark Sussman
– City wide groups using 1201+ sleeping rooms peak (per night). Typically require
meeting or exhibit space, which exceeds hotel capacity and utilizes Metro Area
convention centers
National Sales & Small Meetings
Seven team members led by Amy Clark
– Hotel groups (1 – 2 hotels) using up to 1200 peak (per night). Occasionally
works with accounts that require space at metro area convention centers.
– Motor coach and tour operator requests for any size hotel space
Satellite offices – Washington DC and Chicago
Convention Services
Five team members led by Kristin Delahunt
– Services groups greater than 250 sleeping rooms on peak. Provides detailed
assistance to meeting planners in all areas of preparation to include city
promotion, information gathering and linking to ACVB members and services.

13. MANAGER, CONVENTION SERVICES
MONICA COLEMAN
Convention Services

14. Kristin Delahunt
CONVENTION SERVICESTEAM MEMBERS
Andrea McCullough Monica Coleman
Kolby DavisJenna Bornschein

15. STANDARD SERVICES
Offered to all Conventions and Meetings 250 – 3,499 room nights on
peak
ENHANCED SERVICES
Offered to Atlanta’s Top 35-40 Conventions
3,500 room nights or more on peak
ACVB SERVICES

16. Site inspections of hotels and off-site venues
Assistance with overflow housing needs
Distribute RFP’s to ACVB member suppliers on behalf of the meeting
planner
Assist with options for entertainment, attractions, cultural venues, tours,
dining and shopping
PERSONALIZED ASSISTANCE

17. City Décor/Welcome Package – Airport, City, MARTA, Hotels
Marketing Support
Pre-Show Promotion
Public Relations Assistance
ENHANCED SERVICES

18. DIRECTOR, DIGITAL MARKETING
LILY LEIVA
MARKETING

20. MARKETING
- Web site and Mobile
- Social Media
- Print Publications
- Marketing Campaigns
PROMOTE ATLANTA FOR MEETINGS
AND TOURISM

21. NEW: ATLANTA.NET
- 350K - 400K visits per month
- 1.1 – 1.4 million page views per month
- 55% Georgia audience, followed by Southeast
- 70% Search engine referrals
- 50% traffic from mobile devices
- Up to 20% click though rates on Ads
Highly targeted, relevant site for
Atlanta travel

22. KEY FEATURES
The new site aims to inspire Atlanta
travel and help with trip planning.
- Responsive design
- Attractive, visual content
- CMS platform for “storytelling”
- Revamped advertising program

23. 1 - DESKTOP
3 - MOBILE
2 - TABLET
ONE SITE, THREE DEVICES

24. #1 TRAVEL, THINGS TO DO

25. 50 FUN THINGS

26. CALENDAR OF EVENTS

27. EVENT PAGE

28. WHERE TO STAY

29. WHERE TO EAT - LISTINGS

30. MEMBER PAGE

31. ATL INSIDER BLOG

32. GET & STAY ENGAGED WITH ACVB MARKETING
5 WAYS TO ACTIVATE

33. SHARE
YOUR IMAGES
& CONTENT
1
• The more we know, the more we can share
• Engage with PR and Marketing
• Keep your content relevant and up-to-date

34. ATLANTA.NET
ACVB VISITOR PUBLICATIONS
ACVB GENERAL COLLATERAL
SHARE YOUR IMAGES
AND CONTENT1

35. ENEWSLETTERS
SHARE YOUR IMAGES
AND CONTENT1

36. SHERETHA BELL
DIRECTOR, CONTENT & CREATIVE
SBELL@ATLANTA.NET
AND
CONTENT@ATLANTA.NET
SHARE YOUR IMAGES
AND CONTENT1

37. SHARE
YOUR IMAGES
& CONTENT
OPTIMIZE
MEMBER
PAGE
1
2
• Engage PR and Marketing
• Keep your content fresh, relevant
and timely
• The more we know, the more
we can share – add us to your
distribution and media lists!
• Current descriptions (SEO)
• Images / Video
• Link back to Atlanta.net

38. ATLANTA.NET/FMO
Your Content
YOUR MEMBER PAGE ACVB COLLATERAL & PUBLICATIONS
DIGITAL CHANNELS ATLANTA.NET YOUR BUSINESS
YOUR
CONTENT
YOUR CONTENT’S JOURNEY

39. ENGAGE IN
CONVERSATION
ADVERTISE
W/ ACVB
3
4
• Highly qualified traffic to site
driven by SEO
• Compelling offers in context
deliver significant ROI
• 115K eNews subscribers
• 200K+ followers between FB, Twitter
Foursquare, & Pinterest
• Tag @DiscoverAtlanta

40. 5 SUMMER, HALLOWEEN & HOLIDAYS
CAMPAIGNS

41. DIRECTOR, TECHNOLOGY
PHOLETA SANDERS ALEXANDER
FOR MEMBERS ONLY (FMO)

43. MEMBER LISTINGS
Link to member page

44. MEMBER PAGE

55. Member Atlanta.net Copy
Links
Video and Image Gallery

62. ATCOMM PUBLISHING
JENNIFER CHANABERRY
ACVB PUBLICATIONS

63. ATCOMM Publishing
Partnership Overview
A joint venture with Atlanta Business Chronicle & ACVB
publishing partner for more than 26 years.
ATCOMM produces six print publications and represents advertising
opportunities on Atlanta.net.
ATCOMM is the official publisher of Atlanta Convention & Visitors Bureau.

64. ACVB Print Consumer Publications
Atlanta NOW Magazine
Market: Convention
& Leisure Visitors
100,000 distributed per issue
Publishes bi-monthly
Peachtree Connects Guide
Market: Visitors Staying in
Buckhead/Midtown/Downtown
100,000 distributed annually
Publishes every November
Atlanta International Guide
Market: International Visitors
75,000 distributed over 2-3 years
Translated into six languages
Publishes every two years
Atlanta Heritage &
Family Reunion Guide
Market: Multicultural Visitors
and Family Reunions
150,000 distributed annually
Publishes every May
The ACVB’s consumer publications are distributed via a network of sites, including official Atlanta Visitor
Information Centers, hotels, attractions, shopping centers, the Georgia World Congress Center and in
convention welcome packages.

65. ACVB Print Industry Publications
Atlanta Tour Manual
Market: Tour Operators
& Travel Planners
10,000 distributed annually
Publishes every October
Atlanta Meeting & Event Planner
Market: Meeting Planners
12,000 distributed annually
Publishes every April
Industry publications serve two purposes. They are distributed directly by the ACVB via Familiarization (FAM)
Trips, 1:1 Sales Meetings, Tradeshows and Update Atlanta presentations as a marketing piece for the city of
Atlanta. Once the Planner has selected Atlanta as the destination for their group,
these publications become their go-to resource.

66. New sizes and positioning are available on the newly re-designed Atlanta.net - we’ll be happy to
create a custom campaign that fits your needs.
Atlanta.net

67. Atlanta.net

68. Lisa Werneck
(404) 249-1031
lhwerneck@bizjournals.com
Jennifer Chanaberry
(404) 249-1752
jchanaberry@bizjournals.com
Annice Parker
(404) 249-1037
aparker@bizjournals.com
We’ll work with you to develop a print + digital campaign
that aligns with your goals and your budget.
To learn more, contact us:
Attractions, Arts & Culture,
Events & Facilities,
Transportation and Services
Restaurants, Caterers,
Retailers and Sports
Resorts, Hotels and
Motels

69. DIRECTOR, PUBLIC RELATIONS
RACHEL PEAVY
PUBLIC RELATIONS

70. ACT LIKE
REPORTERS
MAKE THE
RESEARCH EASY
LAY THE
GROUNDWORK
1
2
3
4
5
CHANGE
PERCEPTIONS
BUILD
ATTENDANCE
• Promote attendance-building programs to
show Atlanta as the city to do business
with
• Communicate the relevance of attending
convention in Atlanta
•
• Research current travel trends
• Communicate Atlanta’s “new news”
• Work with the media to put Atlanta at the
forefront
• Position ACVB as an on-the-ground
resource for the meeting industry
• Position Atlanta as a top U.S. destination
•
• Generate impactful news coverage
• Give consumers and meeting attendees an
“aha” moment
HOW WE TELL THE STORY

71. NEWS.ATLANTA.NET

72. NEWS.ATLANTA.NET

73. ENGAGE OUR
TEAM
SEND US
YOUR PRESS
RELEASES
BOOKMARK
THE MEDIA
ROOM
1
2
3
• Stay updated on the stories we
pitch about Atlanta
• Download press releases from our
press kit
• Find research about Atlanta’s
visitors
• Keep your organization top-of-mind
when we pitch
• ACVB newsletters, brochures and
press releases
• Media work on lead times, so
communicate with us early and
often
• Let us experience your product first
hand at grand openings and
special events
•
MAXIMIZE YOUR MEMBERSHIP

74. CONTACT US

75. THANK YOU!