#4ps, #7ps, #adsense, #marketing, #presentation, #price, #products, #process, #physicalevidenc, #people In this presentation I have covered 7Ps of Marketing Mix of Google 1 Product 2 Price 3 Promotion 4 Place 5 Process 6 People 7 Physical evidence

1. Adidas Originals
“Impossible Is Nothing”
Adidas is a German multinational corporation, founded and
headquartered in Herzogenaurach, that designs and
manufactures shoes, clothing and accessories.

2. OUR VISION
To be the leader in the “Footwear Industry”
• Adidas Originals vision statement is to be the design leaders
with a focus on getting the best out of the athletes with
performance guaranteed products in the sports market globally.

3. OUR MISSSION
• The Adidas Group strives to be the global leader in the sporting
goods industry with brands built on a passion for sports and a
sporting lifestyle. We are committed to continuously
strengthening our brands and products to improve our
competitive position.”

4. Board Of Directors & Management Team
BRIAN GREVY - GLOBAL BRANDS
ROLAND AUSCHEL - GLOBAL SALES
HARM OHLMEYER – FINANCE
AMANDA RAJKUMAR - HUMAN RESOURCES
MARTIN SHANKLAND - GLOBAL OPERATIONS
THOMAS RABE-CHAIRMAN
IAN GALLIENNE-DEPUTY CHAIRMAN
UDO MUELLER-DEPUTY CHAIRMAN
PETRA AUERBACHER-Exercised Profession
JING ULRICH-Exercised Profession
GUENTER WEIGL-Exercised Profession

5. THOMAS RABE-CHAIRMAN
IAN GALLIENNE-DEPUTY CHAIRMAN UDO MUELLER-DEPUTY CHAIRMAN
PETRA AUERBACHER-Exercised
Profession
JING ULRICH-Exercised Profession
GUENTER WEIGL-Exercised Professio

6. BRIAN GREVY - GLOBAL BRANDS
ROLAND AUSCHEL - GLOBAL SALES
HARM OHLMEYER – FINANCE
AMANDA RAJKUMAR - HUMAN RESOURCES MARTIN SHANKLAND - GLOBAL OPERATION

7. All Four Ps Of Marketing in Adidas Originals
• Products : There are multiple products of Adidas Originals:
1. Footwear
2. Apparel
3. Sportswear
4. Toiletries

8. Footwear:
Adidas Stan
Smith.
Adidas Samba
Adidas
Superstar.
FORUM MID SHOES

9. ULTRABOOST 21 X PARLEY SHOES Adidas Yeezy Powerphase Calabasas (Core)
ADIDAS NMD_R1
Mens adidas Originals Adilette Lite Slides

10. Apparels(men):
ESSENTIALS BIG LOGO
TEE
CLUB STRETCH-WOVEN TENNIS
MUST HAVES 3-STRIPES FULL-ZIP
HOODIE
M ADIDAS
W.N.D.
LINEAR SJ PANTSLINEAR SJ

11. Apparels(women):
ADICOLOR CLASSICS TREFOIL TEE ADICOLOR NYLON
TRACK TOP
W 3S 78
TIG
ADIDAS BY STELLA MCCARTNEY TRUEPACE
MULTIPURPOSE SHORTS MARATHON TRANSLUCENT
JACKET

12. Sportswear:
AEROKNIT DESIGNED
2 MOVE SPORT
SEAMLESS TEE
ALPHASKIN GLAM ON
LIGHT-SUPPORT YOGA
BRA
FUTURE ICONS 3-STRIPES TAPERED-LEG PANTS

13. Toiletries:
Adidas Originals Team Toiletry
Kit

14. Price:
• Footwear: Adidas Originals Footwear starts from Rs 300 and ends till
Rs 36000.
• Apparels : Adidas Originals Apparel starts from Rs 700 and ends till
Rs 11000.
Sportswear : Adidas Originals Sportswear starts from Rs 900 and ends
till Rs 15000.
Sports Equipment: Adidas Originals Sports Equipment starts froms Rs
600 till Rs 6000 approx.

15. • Toiletries: Adidas Originals Toiletries starts from Rs 300 till Rs 2500

16. Place:

20. Adidas Originals commodity chain:

21. Adidas Originals Net Sale By Regions:

22. Promotions:
Adidas is one of the most followed sports brands online. It has
social media profiles on all major platforms, such as (Facebook,
Instagram, LinkedIn, Twitter, YouTube, TikTok, and Pinterest.)
adidas Official Website India | Sportswear
https://www.adidas.co.in

25. I hope this is enough information for you on
Adidas Originals.
• Sources of information- Google , Adidas Originals website, etc.