Participated in international conference on “INNOVATIVE MARKETING STRATEGIES FOR EMERGING MARKETS –What’s Next?”

2. Conference Overview
“… the business enterprise has only two basic
functions: marketing and innovation”-Peter
Drucker, the father of modern marketing.
As markets in developed world are
increasingly becoming saturated, businesses
are focusing on emerging markets These
markets provide enormous opportunities for
marketers who can customize and
contextualize market offerings to specific,
localized needs of customers in these
economically and culturally diverse regions.
Therefore, marketers have to intensify their
imagination and innovations in their
marketing strategies for emerging markets
for understanding and serving these markets
in a better way. Organizations that are
innovative and adaptable to such changing
global scenario, can only sustain for longer
period of time.
It is against this backdrop that this
International Conference on ‘Innovative
Marketing Strategies for Emerging Markets
– What’s Next?’ focuses on challenges and
opportunities faced by marketers for being
innovative and successful in the fast-growing
emerging markets. It would provide a
platform to the participants for deliberating
on various issues relating to innovative
marketing strategies relevant for emerging
markets.
Conference Objectives
The conference aims to provide opportunities for academicians,
researchers, corporate executives, and students to share, learn
and contribute to the discussion on:
• Understanding the background of Emerging Markets.
• Strategies for unleashing the potential of Emerging Markets.
• Differential marketing strategies for Emerging Markets.
• Contemporary issues and challenges related to Emerging
Markets.
Conference Sub-themes
On the theme of ‘Innovative Marketing Strategies for Emerging
Markets’ the conference will throw light upon the Innovative
approaches and strategies being adopted by marketers,
focusing on the following issues:
• Environmental Challenges in Emerging Economies.
• Emerging Opportunities and Segments.
• Emerging trends in E-Marketing.
• Product Design and Development for Emerging Markets.
• Pricing Challenges in Emerging Economies.
• Challenges of Branding in the Emerging Markets.
• Advertising and Promotional Strategies in Emerging
Economies.
• Distribution strategies in Emerging Markets.
• Creative Marketing Strategies.
• International trade and Emerging Economies.
• Impact of Social Networking on Marketing Strategies.
• Marketing to the Bottom of the Pyramid (BOP)
• Reinventing CRM Strategies for Emerging Markets.
• New Performance Indicators for Marketing.
• Cost Effective Approaches to Marketing.
• New Approaches to Marketing Analytics & Intelligence.

3. Call for Papers
Conceptual and Empirical papers on the sub-themes are
invited from academicians, researchers, corporate
executives, and students. Authors are invited to submit
original unpublished manuscripts that demonstrate
current research on the topics of the Conference.
Guidelines for Paper
Abstract
Abstracts should be sent as a soft copy (MS Word 2007)
through email to samaroh2013@ssim.ac.in. The authors
should clearly mention under what sub-theme of the
conference the abstract is to be included. The detailed
guidelines are given below:
Length 300 to 500 words excluding title/cover
page
Margins 2.5 cm or 1 inch
Font Times New Roman, 12 point
Line Spacing 1.5
Title Page Title, author(s), affiliation(s), contact
details
Key words &
Phrases Four
An abstract in the prescribed format should reach the
conference committee not later than November 30, 2012.
The authors will be notified of acceptance by December
10, 2012.
Full Paper
The authors, whose abstract is selected, should submit
the full paper by January 10, 2013, to samaroh2013@
ssim.ac.in. The full paper must include a clear
indication of the objective(s) of research, methodology,
major findings, implications, and key references. The
guidelines for full paper submission are as follows:
Max. Length 5000 words excluding title/cover page
Margins 2.5 cm or 1 inch
Font Times New Roman, 12 point
Line Spacing 1.5
Title Page Title, author(s), affiliation(s), contact
details
Abstract Not more than 500 words
Key words &
Phrases Maximum Four

4. Review and Acceptance
All papers submitted for the conference will be evaluated
through a double blind review by expert reviewers. They
will be reviewed for their originality, clarity and relevance
to the theme. The authors also have to ensure that their
work is original as their contributions will be tested for
plagiarism. Acceptance or rejection of full paper will be
purely based on the policy of the conference committee
and the same will be intimated to authors.
Publication of Papers
Accepted conference papers will also be published as
proceedings in the form of a book with ISBN and will be
given to all registered participants. Select papers
presented at the conference will also be chosen and
published in SUGYAAN, management journal of Siva
Sivani Institute of Management (ISSN – 0975 – 4032).
Accommodation
The participants will have to make their own arrangements
for stay during the conference. However, the conference
committee will provide a list of hotels in the twin cities of
Hyderabad and Secunderabad. For those desiring to stay
at the campus, modest accommodation in student hostels
could be arranged at a nominal charge of Rs. 550 per
day per person (Including Breakfast & Dinner), subject to
availability and prior intimation.
Registration
Conference participants should pay the registration fees
by Demand Draft, payable at Hyderabad and drawn in
favor of ‘Siva Sivani Institute of Management’. The
registration fees must reach conference committee by
January 15, 2013. A 15% reduction in the registration fees
will be given for a team of three or more candidates from
the same organization; also there is an Early Bird offer of
10 % discount for registering on or before 31st
Dec 2012.
Category from India from Abroad
Academicians &
Research Scholars INR 2000 US$ 75
Industry Delegates INR 3000 US$ 100
Full Time Research Scholars INR 1500 US$ 50
Students INR 500 Nil
The conference registration fees will cover the conference
kit (including ISBN volume), lunch and refreshments. In
case multiple authors desire Conference Kits, all authors
will have to individually register. A single author
presenting multiple papers should get registered for each
paper.
Important Dates
Last Date for Abstract Submission Nov. 30, 2012
Notification of Acceptance of the Abstract Dec. 10, 2012
Early Bird Offer of 10% reduction on
registration before Dec. 31, 2012
Last Date for Submission of
Selected Full Papers Jan. 10, 2013
Last Date for Registration Fees Jan. 15, 2013
Conference Dates Feb. 11-12, 2013

5. Chief Patron
Mrs. Aarathy Sampathy
President & Chief Executive
Siva Sivani Group of Institutions
Patron
Mr. Sailesh Sampathy
Vice President & Deputy Chief Executive
Siva Sivani Group of Institutions
Conference Chair
Prof. B. Muralidhara Rao
Chairperson – Marketing Area
Advisory Committee
Prof. M. Kamalakar
Executive Vice President,
Siva Sivani Group of Institutions
Dr. V. G. Chari
Director - Academic, SSIM
Sri Shiv Kumar Rungta
Vice President, FAPCCI, Hyderabad
Ms. Sunita Venkataraman
Head of Marketing and Consumer Sales,
South East Asia, Intel Corporation, Singapore
Sri Asit. K. Barma
Head - Global Marketing and Strategy
Defiance Technologies, Chennai
Sri Mithileshwar Jha
Professor of Marketing, IIM, Bangalore
Sri Joffi Thomas
Professor of Marketing, IIM, Kozhikode
Organising Committee
Dr. P.V.S. Sai
Director - Training and Consultancy
Prof. B.S. Rao
I/C Director - International Relations
Dr. S. F. Chandra Sekhar
Chairperson - HR Area
Dr. S. V. Ramana Rao
Chairperson - Finance Area
Prof. Anil Kumar
Professor - Marketing
Dr. Madhavi Pandya
Professor - Marketing
Convenors
Mr. S. Saibaba
Assistant Professor –Marketing
saibaba@ssim.ac.in
+91 99854 24930
Mr. Arijit Santikary
Assistant Professor –Marketing
arijitsantikary@ssim.ac.in
+91 99637 13840
Ms. M. Pratima
Assistant Professor –Marketing
pratima.m@ssim.ac.in
+91 90000 10917
SIVA SIVANI INSTITUTE OF MANAGEMENT
NH – 7, Kompally, Secunderabad – 500 014.
Andhra Pradesh, India.
Tel : 040-27165450, 51, 53, 54 /
040-65457236/37,
Fax : 040-27165452
e-mail : samaroh2013@ssim.ac.in
Web : www.ssim.ac.in
Venue

6. About SSIM
S. P. Sampathy’s Siva Sivani Institute of Management (SSIM), promoted by Siva Sivani Group of Institutions, is
one of the leading Business Schools in South India, offering various AICTE approved, two years full-time residential
and non-residential management programmes. SSIM was one of the first management institutes in Andhra
Pradesh to be approved in 1992, when it started PGDBM, the flagship program. With the addition of the other
PGDM programs over the years, the present capacity is 525 students per annum. The institute has more than 50
full-time faculty members. The Institute offers an ideal environment for imparting value based management
education. Stalwarts from both the industry and the academic provide inputs for fine tuning the course curriculum
to meet the needs of the industry. SSIM is consistently ranked amongst the top Business Schools in the country.
Currently, SSIM is:
Ranked 7th
amongst the ‘Top Business Schools of Excellence’ as per CSR-GHRDC B-Schools Survey 2012.
Ranked 4th
among ‘Top Business Schools of Excellence in AP’ as per CSR-GHRDC B-School Survey 2012.
Ranked 1st
B- School in Placements in A.P. for 2012 as per Business World Survey.
Rated as “A” at the State Level and “B” at the National Level by CRISIL with respect to the Residential TPS
Program
Ranked “A++” in the country amongst the Best B-Schools as per Business India Survey November 2011.
Ranked 30th
in the country amongst the ‘B-Schools of Excellence’ as per Business Barons Survey of February
2012.

7. Name of the Delegate:______________________________________________________
Delegate Category: Corporate Faculty
Research Scholars Student
I shall present a paper/ attend the conference as a participant ______________
___________________________________________________________________________
If presenting the paper, the title of the paper is ______________________________
_____________________________________________________________________________________________________________
Organization:______________________________________________________________
Designation: ______________________________________________________________
Address for communication: ________________________________________________
_____________________________________________________________________________________________________________
Phone _____________________ Mobile . _______________________________________
E-mail: ___________________________________________________________________
REGISTRATION FEE DETAILS:
Name of the Bank: __________________________________________________________
D.D. No.___________________Date_______________Amount____________________
Date: Signature ___________________
Address: Siva Sivani Institute of Mangement, NH-7, Kompally,
Secunderabad - 500 014. Andhra Pradesh. India.
DD to be drawn in favour of “Siva Sivani Institute of Management”,
payable at Hyderabad.
(Note: This form can be photocopied for use by other participants)
Siva Sivani
Institute of Management
Secunderabad
SAMAROH - 2013
International Conference on
“INNOVATIVE MARKETING
STRATEGIES FOR EMERGING
MARKETS – What’s Next?”
February 11-12, 2013
RegistrationForm