MBR

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MASS INSTITUTE OF ARTS & BUSINESS
FEASIBILITY STUDY
MBR ASSIGNMENT
GROUP MEMBERS
M. Afzal Channa (59887)
Saad Suhail (58079)
Arjumand (58733)
Nimra Riaz (58153)
Sameen Siddiqui (57593)
Submitted to: Sir Akbar Lakhani
Submission Date: 22/Nov/2015
Table of Contents
OBJECTIVE ................................................................................................................................... 3

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INTRODUCTION .......................................................................................................................... 5
Business Background Description .............................................................................................. 5
Vision Statement.......................................................................................................................... 5
Mission statement........................................................................................................................ 5
COMPANY PROFILE ................................................................................................................... 5
Mass Institute Of Arts and Business (MIAB) .............................................................................. 5
Basic Framework........................................................................................................................ 6
Viable Economic Size.................................................................................................................. 6
Proposed Courses ....................................................................................................................... 6
Investment ................................................................................................................................... 7
Experiments................................................................................................................................. 7
Programs in MIAB...................................................................................................................... 7
 Entrepreneurship Program .............................................................................................. 7
 Automobile Consultancy Program................................................................................... 7
 Professional Chef Programs............................................................................................ 7
 Chef Entrepreneur Program ............................................................................................ 7
 Professional Pastry Chef Program .................................................................................. 7
 Management Programs.................................................................................................... 7
 Scholarships and Internship Program ............................................................................. 7
Sustainability of the project: ......................................................................................................... 11
Installed & Operational Capacities ............................................................................................... 12
Potential Target Markets/Cities .................................................................................................... 12
Strategies....................................................................................................................................... 12
Key Success Factors: .................................................................................................................... 13
Core Beliefs: ................................................................................................................................. 14
Strategic advantage ....................................................................................................................... 14
Proposed Business Legal Status.................................................................................................... 14
Competitive Edge.......................................................................................................................... 14
SWOT ANALYSIS ................................................................................................................. 15
Strengths.................................................................................................................................... 15
Weaknesses ............................................................................................................................... 15
Opportunity............................................................................................................................... 15
Threat ........................................................................................................................................ 15
APPENDIX................................................................................................................................... 16
Question to Answer:...................................................................................................................... 16

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OBJECTIVE
The purpose of this feasibility study is primarily to evaluate the decision making concept by
initiating a new business among the multiple source of businesses. This study covers decisions in
different aspect of project concept startup, development, and production, marketing, finance and
business management.
The purpose of this document is to start a business of educational institute, providing awareness
and general understanding of the business as well as training in different fields with the aim of
sustaining willing students in essential of their future and career certification needs.

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EXECUTIVE SUMMARY
In the growing world and in a busy city like Karachi it is very difficult to find out time for your
learning. In order to solve this problem, we decided to come up with the idea of opening an
educational institute with the name “Mass Institute of Arts and Business (MIAB)”, located in
North Nazimabad covering the area of 600 yards, with suitable demographics and high traffic
count. MIAB is to be established to provide various certification courses and short courses of
fashion designing and cooking, on theoretical and practical basis. Beside this we will be
providing educational consultancy as well as automobile consultancy to the students to guide
them in better way. We also provide opportunity for internships to willing and bright candidates
for their grooming in our recognized organizations.
MIAB targets the market of every age group with special preference to youth. The project is a
sole proprietorship, and is financed through 100% of equity. The said project is a double floored
educational institute covering the area of approximately 2000sq. ft. The marketing strategy
implemented by MIAB is of direct marketing.
This projected report will help to identify the potential problems and give the idea that how much
feasible the decision is, whether investor should go for it or not & is it feasible with economic
and operational point of view so that It could lead a successful business.

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INTRODUCTION
Business Background Description
The name of institute is Mass Institute of Arts and Business (MIAB). The institute will be
giving the training of different business certifications and other short courses of cooking, fashion
designing diploma and automobile consultancy as well as educational consultancy to students to
become entrepreneur having the internship experience in our registered organizations which
include “Nimra Restaurant”, “Arjumand fashion Industry” and “Afzal Automobile Co”.
Vision Statement
“To become a leading arts and business institute initially in Karachi and hence nationwide”
Mission statement
“We give our best learning to all those who are passionate to learn something. Our arts and
business classes are available in North Nazimabad, one of the known areas of Karachi. We are
providing special courses with affordable fee structure which will fulfill your need in order to get
a compatible job and future”.
COMPANY PROFILE
Mass Institute Of Arts and Business (MIAB)
“Provide quality learning to all those who want to discover something”

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Basic Framework
Viable Economic Size
MIAB is a service offering business and there cannot be a standardized viable economic size.
However for this particular set up, it is expected that a minimum of 8-10 course offerings and a
minimum of 20-25 students per class will enable the students to earn healthy understanding on
his/her investment.
Proposed Courses
Following courses, suggested fees & expected number of students are proposed for MIAB
educational institute
 Business course
 Cooking classes
 Fashion designing course
On the other side there will be a:
 Educational consultancy
 Restaurant
 Boutique
 Automobile consultancy
Educational
institute
Morning
Business Courses
Cooking Classes Restaurant
Educational
Consultancy
Evening
Fashion
Designing
Courses
Boutique
Automobile
Consultancy

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Investment
Basic investment will be of Saad but other partners are also giving their contribution in term of
professional services so the space will be provided by Saad and setup will be done by them.
Experiments
The following thrilling ideas are listed
 Although it is an educational institute but apart from studies we also want the students to
become entrepreneurs by just getting essential information from the theoretical classes
and then do it practically in market
 We also decide to provide the job hunting facilities to those who want it
 We will also provide a platform to apply the various aspects of the study like in our
running restaurant and boutique the students can display their innovation to know the
market response
 Our automobile showroom is there to practice the various customer variation and needs.
Programs in MIAB
MIAB will offer carefully selected programs to ensure that the skills of our students will always
stay in demand no matter what the economy is like. We give them edge in the competitive world
by teaching advanced techniques and courses in a very professional environment. Detail of
Programs given below.
 Entrepreneurship Program
 Automobile Consultancy Program
 Professional Chef Programs
 Chef Entrepreneur Program
 Professional Pastry Chef Program
 Management Programs
 Scholarships and Internship Program

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FashionDesigning
MIAB will offer in the field of Fashion designingone year diploma. Fashion program is very
practical in nature with the main emphasis being on creative work in the studios. The Diploma is
taught entirely in the studios rather than conventional classrooms as students are supported in
small groups through their creative journey. The program has more academic content so there are
some lectures but the emphasis is still on practical work in the studios. This exciting diploma
program provides students with essential preparation for entry to degree courses in fashion and
textiles. Students will experience a range of fashion activities which will assess their strengths
and confirm their aspirations and lead to a more specialized area of interest.
Most art schools require applicants to fashion degree programs to submit a portfolio of their
work as part of the application process, and it is on this portfolio that their application will
mainly be judged. On this program students will, over the year, put together a portfolio of their
best work under the expert guidance of experienced tutors. A team of professional artists, fashion
designers and teachers will support you.
COURSE CONTENTS
- Fashion Illustration
- Pattern Making
- Draping
- Sewing
- Textile Design
- Drawing & Design
- Computer Design
FEE STRUCTURE
Registration Fees Monthly Fees Full Course Fee
Rs. 15000 Rs. 5000 Rs. 55,000
(if paid lump-sum)
Course Duration Entry Requirements Class Timings Qualification
One Year Minimum Matriculate or equivalent 4 days a week
5:00 pm to 8:00 pm
SBTE Diploma

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Cooking and Hospitality Management
Mass Institute of Arts and Business aspires to be finest institute of professional excellence and a
hub for culinary arts. The institute aims to deliver professional training and innovation on global
standard in Pakistan therefore the institute welcomes exceptional students from all backgrounds
to be leaders in future hospitality.
Professional Chef Program
Culinary Arts Diploma
This program is for individuals who want
to pursue a career as a chef and is very
different than the basic certificate program
we offer. This program teaches everything
a chef needs to become the master of his
field
Chef Entrepreneur Program
Advanced Diploma in Culinary Arts
Management
For individual who are planning to open
their own restaurant or are trying to stand
out from the rest of the chefs, we offer an
advanced program specifically tailored to
ensure future success. These differ from the
basic certificate courses and require extra
time and effort from the individuals.

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Professional Pastry Chef Program
Baking and Pastry Arts Diploma
Just like cooking, some want to become experts in
baking. We offer advanced programs for this
division as well. This course not only will make
you a good baker but will also teach you skills to
start and manage your own business.
Hotel Management Programs
Some people are just born to lead. We provide various professional programs so that they can
enhance their managerial skills. Our Hotel Management Diploma is for individuals who
ultimately want to work towards obtaining a managerial position in the hospitality industry. This
program covers all the basics of hotel operations and is specially designed while keeping multiple
environments and scenarios in mind.

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Cooking and Hospitality Management
Schedule:
Category Months Hours
Classes 6 360
Internship 6 1296
Timings: (Choose from 3 available slots)
Monday-Friday Saturday/Sunday
10:00am - 1:00pm 1:00pm - 8:30pm
1:30pm - 4:30pm
5:30pm - 8:30pm
Fee Structure:
Admission Fee Kit Fee Monthly Fee Total Fee
15,000 8,500 10,670 x 6 87500
SUSTAINABILITY OF THE PROJECT:
With the collaboration of all business will be start, people who will come can go for restaurant and
boutique for their career. In the evening fashion designing course will be run initially by Arjumand
then according to demand the course will be extended. The automobile consultancy in morning
time, the business classes and cooking classes will be run by Miss Arjumand and Miss Nimra.
OVERVIEW OF ALTERNATIVES
There is a very less chance that business would not work properly otherwise, if the business will be
flopped then for standby having a support of all contributors in different ways. Proposed business
can be dissolved in the idea of “Event Management” on the contract basis of the clients own
choices in which organizing different events included favorable menu, venue, personnel designer
dresses moreover delicious food for those events could be offered.

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INSTALLED & OPERATIONAL CAPACITIES
There is no age limits for the students. There are 16-20 proposed classrooms for the institute
having a total capacity of 300 students. The institute will start with 200 students in year 1,
gradually increasing to 350 students in year 2. The maximum number of enrolments per class is
limited to 20 students. However, this capacity may not be achieved in the initial years of operation.
The building will be acquired on rent, covering an approximate area of 600 yards to accommodate
the proposed student strength
POTENTIAL TARGET MARKETS/CITIES
Our target audience are students of age group between 15 to 45 years All major cities in the
country are suited for starting a MIAB. However, Lahore, Karachi, Islamabad can be the ideal
location for commencing this institute.
It is recommended that the institute should be located in an easily approachable location, in line
with the selected target market.
STRATEGIES
a) Marketing Strategy:
o Print media advertisements will be initiated to introduce MIAB to the target market and inform
them of institute programs at inauguration.
o To the keep MIAB the first recommendation to learning at, we will adopt direct marketing to
“become a part of student’s satisfaction”.
o MIAB also seeks to develop an in-institute brand promotion to keep the students well informed
of new offering programs with details.
o Out-Institute marketing techniques such as billboards, banners and flyers will also be designed.

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b) Sales Strategy:
o We offer a team of well-trained teaching service personnel to assist easy arrival around the
institute to the students.
o We offer an exchange program policy of 10 days on various programs to facilitate our students
in case of improper sizing choices without cutting-down our admissions.
o It is decided before hand that at least twice a year institute wide discounting events will be held
to promote admissions by increasing quality education. Taken under considerations are various
markdown events on various programs at the times of festivals or carnivals.
o Teacher’s motivation is vital to admissions; we’ve planned criteria in which teachers will
receive an additional incentive if he conducts his obligations throughout the month according
to standards of the institute policy.
c) Student’s Need and satisfaction:
Our business aims to provide superior quality education in the market to our students in
soothing and stress-free environment of MIAB.
Plan to run a sociallyresponsible institute:
 MIAB will take an enlightened approach to managing their staff.
 MIAB will make an effort to develop a progressive work environment for their staff. Developing
a communicative, functional atmosphere for people.
KEY SUCCESS FACTORS
1. MIAB is full of opportunities for success, but that success is reserved for those who are
prepared to commit themselves to everlasting change.
2. To obtain a good average of profits it is necessary to provide state of art facilities to
students.
3. There should be regular and sustained marketing through fliers distribution and Cable
TV.
4. The institute should have an ample space for student’s car parking. It is advisable to
maintain a parking space whereby around 50-70 cars can be parked.
5. The staff hired should be well mannered, professional and well trained in teaching to
students.

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CORE BELIEFS
 Retaining good teachers by providing them incentives.
 Communicate with our teachers so that they will easily understand our institute culture.
 Keep motivating our teachers.
STRATEGIC ADVANTAGE
A good educational institute will deliver revenue and ROI from day one. Even more, the right
MIAB acquisition can place you in a market leadership position from your first day as a business
owner.
PROPOSED BUSINESS LEGAL STATUS
Legal status is recommended to be a sole proprietorship because it requires less legal requirement
to start with than a company. Similarly a lower income tax rate of tax is applicable to sole
proprietorship than that of companies.
COMPETITIVE EDGE
MIAB located in the popular area which has a high appeal to many different students. The large
variety of programs in different growing fields that we will carry is also our competitive edge. An
Excellent teaching service will be provided by our staff and the outlook of our institute will also
make it look attractive to our students.

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SWOT ANALYSIS
Strengths
 Experience of teaching and has idea to run an educational institute.
 The members who are supporting him are running their own business can help him.
 The experience and efficiency of all members can be avail.
Weaknesses
 Initiate a business for first time.
 Not experienced in the all fields.
Opportunity
 The educational institute can be transformed into a multi tasking institute.
 The acceptance of short courses among the people.
 Time relaxation.
 Expansion.
Threat
 Existing competitors.
 New entrants.
 Budgets.
 Law & order situation.
CONCLUSION
To run an educational institute cum facilitation centre is pretty good idea and seems to be very
successful as all members are passionate to help in startup of business. The experience and
collaboration of all members will prove it a better business.

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APPENDIX
Question to Answer:
Q1: What business should be started by saad and Why?
Ans: Saad should start business of educational institute. Idea of selecting this business is because
Saad is personally interested in education sector and also teaches Business Mathematics &
Financial Accounting. Now a days, there is a huge demand of educational institute and people are
looking for a multi field institute which can provide different short courses. His friends can also
support him for startup of this and can also serving there on part time basis.
Q2: What would be positive and negative parts of starting educational business?
Ans: Positive:
As in Karachi, there is a huge scope for educational centers and any new opening in
innovative manner can be attractive for the people. Saad can also take some idea from his
friend who has different business which can increase the success chance.
Negative:
There is a huge competition in this field and Saad is also not experienced in running an
educational institute but has potential to initiate.
Q3: What if selectedbusiness would not work properly then what ?
Ans: There is a very less chance that business would not work properly otherwise, if the business
will be flopped then for standby having a support of all contributors in different ways. Proposed
business can be dissolved in the idea of “Event Management” on the contract basis of the clients
own choices in which organizing different events included favorable menu, venue, personnel
designer dresses moreover delicious food for those events could be offered.

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Q4: Make a feasibility report study how you make a decision to start and initiate the process
for two years?
Ans: Given Above.
Q5: What experiments you would like to go for?
Ans: The following thrilling ideas are listed
 Although it is an educational institute but apart from studies we also want the students to
become entrepreneurs by just getting essential information from the theoretical classes and
then do it practically in market
 We also decide to provide the job hunting facilities to those who want it
 We will also provide a platform to apply the various aspects of the study like in our running
restaurant and boutique the students can display their innovation to know the market
response
 Our automobile showroom is there to practice the various customer variation and needs.