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Olio & Farina Franchising


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Olio & Farina Franchising

  1. 1. La philosophy<br />Olio & Farina<br />
  2. 2. Olio & Farina<br /><ul><li>specialises in the selection, production and catering of top quality Italian food specialties.
  3. 3. manages a growing network of deli-café-shops in UK, Italy, France and Ireland
  4. 4. offers only the most authentic Italian food, including coffee, wine and fresh produce
  5. 5. Produces the food both in its Kitchens facilities located in Genoa and in its 150 hectare estate in Tuscany near Pisa
  6. 6. sources products from small, artisan suppliers which have been selected by O&F experts
  7. 7. prides itself in supplying products which are non mass-produced and not available through other suppliers.
  8. 8. aims at creating a lifestyle in which our customers can enjoy an extensive variety of products from the Café-Deli to eat in, take away or to give as a gift.</li></li></ul><li>Our History / 1<br />1999 – Olio & Farina starts the corporate gifting activity in Italy and internationally. The company inaugurates its first shop in Genoa.<br />2000-2003 – As sales start to grow, Olio & Farina decides to sell overseas also to private customers. At the same time, a retail concept is studied in detail and the range is enriched through a methodical selection of small quality productions. <br />2005 – O&F opens its first shop outside Italy in England St. Albans . The company signs Master Franchise Agreements for France and South West of Ireland, which result in the opening of two shops in Dijon (France) and Limerick (Ireland).<br />2006 – In April, O&F strengthens its presence in France by opening a new operation in Paris Bastille, France. The company purchases 150 hectares of land in the Tuscan countryside where to invest in innovative farming methods under the supervision of celebrity farmer Paolo Parisi, which joins the company. Franchise Agreements for Chester (UK) and Galway (Ireland) are signed. A whole range of fresh products is introduced in the existing outlets.<br />2007 – O&F is selected by French department stores Le Printemps to represent Italian quality foods in 10 stores in France.<br />Our New Café-Deli format is launched in Galway (Ireland) and in Chester (UK).<br />
  9. 9. Our History / 2<br />2008 – In partnership the Sogegross Group, Olio & Farina restructures its logistic departments moving to state-of-the-art F&B facilities. The new O&F warehouse and platform, in operation since September 2008, features:<br /><ul><li>1000 sqm Storage
  10. 10. 200 sqm Chilled Storage for Cheese, Meats and Wines
  11. 11. Automated Storage and Retrieval Systems
  12. 12. Bar Code Scanning
  13. 13. Food Portioning and Vacuum-Packing Facilities
  14. 14. Food Packaging Facilities
  15. 15. Qualified Staff specialised in the Daily Management of Freshest, Fresh and Dry Supplies.</li></ul>The O&F network continues to grow: in November 2008 the company inaugurates its York branch, while new openings for 2009 include new Deli Coffee in St.Albans and Cambridge.<br />
  16. 16. Our History / 3<br />2009 – Acquisition of the Brand of Olio & Farina by Aurora S.r.L. Company of the Sogegross Group<br />Aurora S.r.L. Operates in two different Business Channels under two Famous Brands: Esperya and Olio & Farina. <br />Aurora S.r.L. Represents a Network of Quality Excellence (NQE) both in the E-Commerce and Retail channels.<br />The Sogegross Group masterminds a long-term Investment Plan in order to become Market Leader in Europe in the Gourmet Food Sector by targeting both Retail and E-Commerce channels.<br />As a medium-term objective, the company is planning to increase its presence in the main European Cities by establishing flagships stores to boost growth and further develop its existing network of company and franchise stores.<br />
  17. 17. The Sogegross Group by Numbers<br />1970 Year of Establishment<br />612.9 Mio € Net consolidated Turnover 2008<br />2,302 Employees on 31/12/2008<br />110 Company Stores on 26/01/2009<br />99 Franchises on 26/01/2009<br />209 Total Stores on 26/01/2009<br />87,300 sqm Total Warehousing Space <br />3,400 sqm Total Office Space <br />
  18. 18. Company Growth Trend 2000-2008 – Aggregated Turnover<br />
  19. 19. Company Growth Trend 2000-2008 – Employees<br />
  20. 20. Brand Portfolio / 1<br />Sogegross Cash & Carry<br />Nationally established B2B format trading since<br />the early 1970s. Now it counts 17 stores for <br />70,000 sqm<br />Basko<br />Chain of 50 Supermarkets and Superstores <br />(500-3,000sqm) with over 1,200 employees <br />nationwide.<br />Ekom<br />Discount Supermarket Format (300-1,500sqm) <br />established in 1993. 80 stores of which 50 <br />franchises.<br />
  21. 21. Brand Portfolio / 2<br />Dorocentry<br />Superette chain (200-1,000 sqm) predominantly <br />in Franchising<br />Esperya<br />Fine Food Portal market leader in Italy<br />Olio & Farina<br />Fine Food Retail Chain operating in UK<br />Ireland, France<br />
  22. 22. Aurora S.r.L. Performances by Numbers<br />July 2009 Year of Establishment<br />4 Countries Italy, United kingdom, Ireland and France<br />3 Mio € Sell out of the shops 31/12/2008<br />4,2 Mio € Budget 2010 Sell out Shops<br />9 Stores on 31/08/2009<br />44000 Web Customers on 31/12/2008<br />50 People involved in the Aurora Business.<br />1,500 sqm Warehousing Space <br />300 sqm Total Office Space <br />
  23. 23. Aurora S.r.L. Organisation Chart<br />
  24. 24. How We Make A Difference<br /><ul><li>Multiple Trade Revenues All Year Round
  25. 25. A Wide Selection Of Traditional, Authentic And Artisan Made Top Quality Italian Food
  26. 26. We Produce /Source Over 350 Products Under Our Brand
  27. 27. We Have Received Excellent Recognition Within The Industry And Won Product Awards
  28. 28. O&F Café And The O&F Shop Under the Same Roof
  29. 29. We Deliver From Production Straight To The Stores, With No Intermediary.
  30. 30. A Dynamic, Strong Brand Marketing
  31. 31. An Ambitious PR Strategy To Bring About More And More Awareness About What We Do
  32. 32. A Creative Team Within The Company
  33. 33. Comprehensive Initial And Ongoing Training And Business Advice</li></li></ul><li>The O&F Business: five revenue streams<br />The business benefits from five main revenue streams:<br /><ul><li>Retail. The offer in the shop element, both in term of food and culinary gift purchase. Promotions, marketing initiatives and in-store events are continuously implemented to bring about customer loyalty and satisfaction and improve sale performances.
  34. 34. Café. The engine of the business, implies easy preparation (no chef required), seasonal rotation of dishes around the core Italian Deli offer and excellent value for the customer. Both on premises and take away.
  35. 35. Corporate, generated by business-to-business sales. After spending years in this field, Olio & Farina now has a strong know-how about this activity.
  36. 36. Internet, sales generated by the Store section
  37. 37. Cateringto offices and events. A wide selection of products is available in catering sizes.</li></li></ul><li>The O&F Format – Shop<br />
  38. 38. The O&F Format - Café<br />
  39. 39. The Café Menu / 1<br />
  40. 40. The Café Menu / 2<br />
  41. 41. The O&F Format – In Store Events / 1<br />
  42. 42. The O&F Format – In Store Events / 2<br />
  43. 43. The Know-How<br />The company possesses a specific know-how in the following areas:<br /><ul><li>Shop Layout
  44. 44. Shop Fitting
  45. 45. Ordering
  46. 46. Stock Management
  47. 47. Product Information
  48. 48. Food Storage & Preparation
  49. 49. Staffing
  50. 50. Customer Service
  51. 51. Merchandising
  52. 52. In Store Communication & Signage
  53. 53. In Store Promotion
  54. 54. Custom Base Development
  55. 55. Local Area Marketing
  56. 56. Corporate Business
  57. 57. Office and Event Catering</li></li></ul><li>Franchisor:<br />Aurora S.r.L. <br />Via Lungo Torrente Secca 3A<br />16163 Genoa - Italy<br />Phone +39 010 726451<br />Fax +39 010 7264540<br />Web references:<br /><br /><br /><br /><br />The products<br />