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China business


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China business

  1. 1. <ul><li>Restaurant «Le Gourmand» in Hong Kong </li></ul>Adrien Reydy MBA 2B
  2. 2. The Concept <ul><li>A French Gastronomic Restaurant owned by a French Chef </li></ul><ul><li>Implemented in the district of Lan Kwai Fong in Hong Kong </li></ul><ul><li>A small and cozy restaurant with a capacity of 35 cutleries </li></ul><ul><li>It will be opened 5 days a week only for Day and Night time </li></ul><ul><li>Our philosophy will be discovering : «the Art of the French culinary» </li></ul>
  3. 3. Settlement Conditions <ul><li>Setup a Hong Kong company and obtain a Certificate of Incorporation from the Hong Kong Companies Registry </li></ul><ul><li>Restaurant operations should precede the application for the : </li></ul><ul><ul><li>Food and Environmental Hygiene Department's stringent 'Health Requirements’ </li></ul></ul><ul><ul><li>Buildings Department's 'Building Safety Requirements’ </li></ul></ul><ul><ul><li>Fire Services Department's 'Fire Safety Requirements' </li></ul></ul><ul><li>Obtain a General Restaurant License from the Hong Kong Food and Environmental Hygiene Department </li></ul><ul><li>Apply for additional licenses such as Alcohol, Import license </li></ul><ul><li>Hiring Staff </li></ul>
  4. 4. Forecast in 1 Year <ul><li>Set up a nice and cozy decoration for the restaurant that should be “a vitrine” with a French touch </li></ul><ul><li>Make a market analysis about our potential customers and analyze the concurrency set (30 gastronomic restaurants with ) </li></ul><ul><li>Make a sales strategy forecast for the next 3 years </li></ul><ul><li>Develop a marketing strategy </li></ul><ul><li>Establish a financial Plan </li></ul><ul><li>Elaborate a competitive edge as a “Gourmet Menu” </li></ul><ul><li>Create a personnel Plan </li></ul>
  5. 5. Forecast in 2 Year <ul><li>Get an Higher and better recognition </li></ul><ul><li>Adjust the menu by inventing new dishes </li></ul><ul><li>Sales will be increasing </li></ul><ul><li>Begin to generate profit </li></ul><ul><li>Hire more staff </li></ul><ul><li>Watch Out the concurrency </li></ul><ul><li>Adjust prices </li></ul>
  6. 6. Forecast in 3 years <ul><li>Restaurant will be well known </li></ul><ul><li>Generate more and more profits </li></ul><ul><li>Suggest to develop the concept to another city </li></ul><ul><li>Create events such as cooking lessons and wine testing </li></ul><ul><li>Staying innovated toward the concurrency </li></ul><ul><li>Spread the image of French gastronomy </li></ul>
  7. 7. Conclusion <ul><li>French gastronomy is well known all over the world, </li></ul><ul><li>China and particular Hong Kong have an important development with a lot of potential customers, </li></ul><ul><li>More and more people are rich there and like the western traditions and habits. It is the easiest way for discovering the French food and beverage culture to Chinese or international people, </li></ul><ul><li>Great chance to succeed and to be well known as the mecca of French gastronomy and being developed in other part of the country and China . </li></ul>