Designing Experiences. Generating Value.

1. DESIGNING EXPERIENCES.
GENERATING VALUE.

2. ROSSETTI IS A GLOBAL ARCHITECTURAL DESIGN +PLANNING FIRM
WITH A CORE FOCUS ON DESIGNING EXPERIENCES. GENERATING VALUE.
This is our promise to our clients to transform their vision into spaces that work --
EXPERIENTIALLY, FUNCTIONALLY
+ FINANCIALLY.
This requires a strategic approach to design + planning. It‘s one that ROSSETTI has developed
through 45 years of design solutions combined with extensive R+D into how people experience
environments. It’s also an approach that creates value for our clients through revenue generation
+ measurable impact on their businesses.

3. ROSSETTI APPROACHES DESIGN AS A JOURNEY THROUGH ENVIRONMENT
WE SEEK TO EVOKE EMOTION.
IMPACT SENSES.
MOTIVATE BEHAVIOR.
The experience is choreographed from beginning to end.
It connects people to eachother + to their surroundings.

4. WE LAYER A HOSPITALITY APPROACH TO CREATE…
CELEBRATION. COMFORT. DELIGHT. EASE.
By understanding the physical + emotional attributes
that make each project unique, we design spaces to create
an intentional reaction at every level.

5. DEFINE
TRANSFORMING IDEATION INTO
ENVIRONMENT CREATION
CHEERS!
IMPLEMENT
DISCOVER
VISUALIZE
THE ROSSETTI
PROVEN PROCESS
DOCUMENT
ROSSETTI’S DESIGN APPROACH BEGINS
WITH PARTNERSHIP.
Together with our client, we discover their vision through
immersive workshops. Research + experimentation is
merged with understanding + defining the experience
based on the vision.
Our design inspiration is generated from a blend of
artistic + contextual ideas. We feel, live + imagine the
experience before it’s manifested. The design story
evolves through collaboration into concept narratives.
To meet the client’s strategic goals we then use our
Return on DesignTM analysis. As a team we dare to go
beyond functional + aesthetic to ultimately deliver value.

6. ROSSETTI’S MAGIC
BEHIND THE CURTAIN

7. EXPERIENCE RESEARCH
ROSSETTI has been creating highly motivating
experiences for more than 45 years. The spark is
created when we blend contextual design ideas with
demographic data to develop immersive environments
that delight your fans + customers. ROSSETTI’s
resources include:
10+ YEARS OF METRICS
UNIVERSITY OF MICHIGAN
SCHOOL OF KINESIOLOGY
LUKER ON TRENDS
UNIVERSITY OF
SOUTHERN CALIFORNIA
SPORTS INSTITUTE
DIGITAL FAB LAB

8. RETURN ON DESIGN™
ADDS THE THIRD DIMENSION
When design goes beyond form +
function it creates value. ROSSETTI’s
unique Return on DesignTM approach
bridges the gap between market +
financial feasability reports +
architectural design. It takes the
guesswork out of which elements will
add value to your project because it’s
customized for your market, target
users + business goals.

9. TECHNOLOGY DRIVES SOLUTIONS
As the vision flows from concept + into the built environment, technology is bringing
the future into the present with a variety of tools to:
DESIGN FASTER
COLLABORATE EASIER
FABRICATE SMARTER
SAVE CONSTRUCTION DOLLARS
Since 2006, ROSSETTI has been an industry leader in Building Information Modeling (BIM)
to improve product delivery. We’re skilled at designing with the latest technology available,
such as AutoCAD, 3D Studio Max, Revit, Rhino, Sketchup, + Paramentric Sightline Designer.
This ability gives us the agility to work within a variety of design parameters, such as:
ARCHITECT OF RECORD
DESIGN BUILD
DESIGN COLLABORATION

10. ROSSETTI 160 WEST FORT, SUITE 400
DETROIT, MICHIGAN 48226
T 313.463.5151
ROSSETTI.COM