Turn off, tune out - It's time for the return of craft
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Turn off, tune out - It's time for the return of craft
- 1. Turn off, tune out - its time for the return of craft TRENDS 2013 Ashley Pollak - Creative Director www.etio.co.uk
- 2. Stories & Conversations www.etio.co.uk
- 3. Where am I now? www.etio.co.uk
- 4. Pretty overwhelmed Where am I now? www.etio.co.uk
- 5. 2 stories www.etio.co.uk
- 6. Lost my iphone Had 2 months off the grid with my old Nokia The joy of being disconnected www.etio.co.uk
- 8. Went to Thailand with my old film camera Took 4 images in Bangkok Q - How can you capture experiences in the single shot rather than the stream?
- 9. Turn off ✤ Escaping the feedback loop ✤ More relevant, less consuming experiences ✤ Intelligent systems www.etio.co.uk
- 10. www.etio.co.uk
- 11. Quick check in Multiple curated feeds in one place www.etio.co.uk
- 12. intelligent systems - learning about you and feeding only relevant information www.etio.co.uk
- 13. Tune out ✤ End of the age of anyone as creator ✤ A continued shift towards curation of content ✤ Info/Skimming www.etio.co.uk
- 14. Grouping of online producers - (Maker) to create studios that will compete as they have the main thing - audience www.etio.co.uk
- 16. Konbini - MTV for the (french) web generation Brand funded self sustaining.
- 17. www.etio.co.uk
- 18. A re-recognition of quality - brands like the BBC will only become stronger online Smaller brands will adapt to those quality standards - inform,education and entertain www.etio.co.uk
- 19. www.etio.co.uk
- 20. Return of craft ✤ Craft centre and fore in production ✤ A renewal of respect for quality in production online - video, photography, art. www.etio.co.uk
- 22. Creative that is unique stands out
- 24. Work that takes time to produce is more respected
- 25. Subtitle ✤ Text www.etio.co.uk
- 26. Subtitle ✤ Text Videos show a shift away from motion graphics and overblown CGI www.etio.co.uk
- 27. Recommendations ✤ Truthful, relevant and inspiring stories ✤ Told through videos with are unique - and are not achievable by everybody ✤ Reduce frequency of social media interaction, improve quality of conversations www.etio.co.uk