Design 1 Digital Presentation

1. Jinyan Wang
ID:28074556

2. Picture: http://www.amazon.co.uk/Kindle-Glare-Free-Touchscreen-Display-Wi-
Fi/dp/B00KDRUCJY
What is Kindle?

3. Marketing and Branding
An Advertisement of Kindle on Amazon.co.uk
• Amazon is the producer and retailer of Kindle.
• “No matter what you’re shopping for on Amazon,
you will be directed, prodded, and bullied into
learning about the Amazon Kindle.” (Ascoli , 2008)

4. Marketing and Branding
Source: https://www.youtube.com/watch?v=C3HxxvL1U2c
Picture: http://jprinceportfolio.blogspot.co.uk/2011/04/kindle-advertisement_25.html
View the Vedio

5. Marketing and Branding
For Different Readers---Different Additional Functions
View the Vedio(You Tube, 2015)

6. Marketing and Branding
(You Tube, 2016)
For Active Lifestyle---Reading Everywhere

7. Technology Affordances
Source: https://www.youtube.com/watch?v=9OnuBeRb9_Y
How to Use the Kindle—Video Review
View the Video(You Tube, 2015)

8. Source: https://www.youtube.com/watch?v=10n4BJlt4DE
User Experience
Kindle Jailbreak
View the Video(You Tube, 2012)

9. According to Kindle’s terms
of service, Kindle Content
is licensed, not sold.
In 2009, Amazon remotely
wipe Linn Nygaard’ Kindle
and closed her Amazon
account without previous
inform or communication
because of some
unspecific violations to its
terms of service.
User Experience
Get Free Books
View the Video
(You Tube, 2012)
Source: https://www.youtube.com/watch?v=ngNGOABmEZQ

10. Conclusion