Cannes Lions 2014 For IAA YP

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Prezentarea spoturilor castigatoare de la Cannes, special pentru IAA YP.

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Cannes Lions 2014 For IAA YP

  1. 1. Thepowerofcreativity CannesLions2014
  2. 2. RECORDNUMBERSFOR2014 76.000 ENTRIES 1.589 WINNERS 18 CATEGORIES
  3. 3. Emergingtrends STORY TELLING CELEBRATION OF “ME” TECHNOLOGY BECOMES INVISIBLE PRODUCT INNOVATION
  4. 4. Storytelling We live in a SHARE state of mind, where brands look to move fans, users and customers to share their experience with the brand. And to share we need exceptional storytelling and content.
  5. 5. VOLVO THEEPICSPLIT Remarkable integration of the product USP in a campaign that generated an impressive amount of UGC https://www.youtube.com/watch?v=qWontXrHtwo&feature=youtu.be
  6. 6. Skype staytogether Beautiful story telling, following the real life advertising trend https://www.youtube.com/watch?v=CTCvm6u7z3w&feature=youtu.be
  7. 7. GUINnESS SAPEURS The documentary style hits a very strong cord with Guinness https://www.youtube.com/watch?v=CScqFDtelrQ
  8. 8. Chipotle theScarecrow The Scarecrow delivers big emotion through the online film and the educational mobile gaming platform around processed food https://www.youtube.com/watch?v=reDRAHn3XkY&feature=youtu.be
  9. 9. Celebrationof me 2013 was the year of the Selfie and in 2014 there are more and more brands focusing on the importance of the individual
  10. 10. SAMSUNG OSCARSELFIE Most re-tweeted image ever https://www.youtube.com/watch?v=dnzwZMwiTs8&feature=youtu.be
  11. 11. Harveynichols sorry,Ispentiton myself The most self centered campaign that disrupted Christmas https://www.youtube.com/watch?v=Sl1r5bnNmtc&feature=youtu.be
  12. 12. Megafonmegafaces First 3D Selfies https://www.youtube.com/watch?v=_ZvUe5UTtB8&feature=youtu.be
  13. 13. TOURISMVICTORIA REMOTECONTROLTOURIST Beautiful integration of digital with real world to create experience https://www.youtube.com/watch?v=rg74NzJlGp0&feature=youtu.be
  14. 14. Technologybecomesinvisible Technology drives a new kind of creativity, but its focus is on the experience, not on the set up.
  15. 15. BA MagicofFlying Connecting data in an emotional way https://www.youtube.com/watch?v=k3JucPPqd40&feature=youtu.be
  16. 16. Honda AyrtonSenna1989 Creating a beautiful event to celebrate the Honda engineering https://www.youtube.com/watch?v=nWJpRudDuhU&feature=youtu.be
  17. 17. Theatrenew payperlaugh Turning emotion into a payment method with technology https://www.youtube.com/watch?v=V0FowbxEe3w&feature=youtu.be
  18. 18. Misereor socialswipe Attaching emotion in donation with technology https://www.youtube.com/watch?v=ZcqsRhMHo8o&feature=youtu.be
  19. 19. Productinnovation We are witnessing the birth of a new type of advertising that innovates at product level that drives on the communication
  20. 20. milka thelastsquare Bringing to life the “Dare to be tender” brand promise at the product level https://www.youtube.com/watch?v=daymv7QXq-E&feature=youtu.be
  21. 21. cna speakingexchange A beautiful insight and execution that sparked a real connection https://www.youtube.com/watch?v=-S-5EfwpFOk&feature=youtu.be
  22. 22. anz gaytm Using a sponsorship to drive the brand https://www.youtube.com/watch?v=L-Oxzv5QOgg&feature=youtu.be
  23. 23. Thankyou!

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