8. SEO/SEM Keywords—suggested for local marketing
Page 8 Wood Floors
For advice on local
pay-per-click advertising,
contact your Field Marketing
Manager.
11. Postcards—Residential
Each design offers taglines for three
mailing types: former customer, prospect
customer and seasonal.
Page 11 Wood Floors
EXAMPLE:
Former: Little feet. Big damage.
We revive wood floors.
Prospect: He’s your best friend.
But not your wood floors’.
Seasonal: Springtime means Fido
can play outside. And not dig your
wood floors.
12. Postcards—Commercial
Page 12 Wood Floors
Each design offers taglines for three
mailing types: former customer, prospect
customer and seasonal.
EXAMPLE:
Former: We offer a full menu too.
Like restoring and protecting your
wood floors.
Prospect: Wood floors clean
enough to eat off of.
Seasonal: Expecting a rush of
holiday guests? We’ll give your
wood floors five-star shine.
23. For advice on local
pay-per-click advertising,
contact your Field
Marketing Manager.
SEO/SEM Keywords—suggested for local marketing
Page 23 Carpets
26. Postcards—Residential
Page 26 Carpets
Each design offers taglines for three
mailing types: former customer, prospect
customer and seasonal.
EXAMPLE:
Former: You’ve been busy. Good
thing carpets don’t hold grudges.
Prospect: Too bad erasers don’t
work on carpet.
Seasonal: Carpet is winter’s indoor
playground. Is yours ready?
27. Postcards—Commercial
Page 27 Carpets
Each design offers taglines for three
mailing types: former customer, prospect
customer and seasonal.
EXAMPLE:
Former: We’d like to propose a
merger. With your carpets.
Prospect: First impressions
matter. Start with your carpet.
Seasonal: Everyone gone for the
holidays? Let us host a carpet
cleaning party.
38. Page 38 Air Ducts
SEO/SEM Keywords—suggested for local marketing
For advice on local
pay-per-click advertising, contact
your Field Marketing Manager.
41. Postcards—Residential
Page 41 Air Ducts
Each design offers taglines for three
mailing types: former customer, prospect
customer and seasonal.
EXAMPLE:
Former: Your floors look good as
new. Maybe it’s time to look at
your air ducts.
Prospect: Home repairs starting
to add up? Air duct cleaning can
help extend the life of your HVAC.
Seasonal: Spring cleaning is in the
air. Start with your air ducts.
42. Postcards—Commercial
Page 42 Air Ducts
Each design offers taglines for three
mailing types: former customer, prospect
customer and seasonal.
EXAMPLE:
Former: Air duct cleaning could
help your bottom line.
Prospect: How long has it been
since you’ve had your air ducts
cleaned?
Seasonal: You vacuum your floors.
What about your air?
