Cost-Effective Websites and Brochures<br />(How to actively promote your new business)<br />Neal Edlin – West Street Desig...
Different Types of Marketing for New Businesses<br />Telesales / Cold calling<br />Newspapers<br />Networking<br />PR<br /...
Important factors to consider for your marketing strategy<br />Age Group of Audience / Demographic<br />Business or Consum...
Websites and Brochures<br />
5 Simple Steps<br />Buy a domain<br /><ul><li>.co.uk or .com?
Where to purchase?
How much?
Create a professional email address </li></li></ul><li>5 Simple Steps<br />2. Decide on the content<br /><ul><li>Aim and p...
Images and Text
Copyright
Aesthetics vs. Functionality
Use the eyes of your customer
Keep it simple
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Websites And Brochures Workshop

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&quot;Cost-Effective Websites and Brochures&quot; workshop given at Hull Uni August 2010

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Websites And Brochures Workshop

  1. 1. Cost-Effective Websites and Brochures<br />(How to actively promote your new business)<br />Neal Edlin – West Street Design<br />www.weststreetdesign.co.uk<br />
  2. 2. Different Types of Marketing for New Businesses<br />Telesales / Cold calling<br />Newspapers<br />Networking<br />PR<br />Printed Brochures / Leaflets<br />Websites<br />Email Marketing<br />Social Media<br />Videos<br /> Direct Mail<br />
  3. 3. Important factors to consider for your marketing strategy<br />Age Group of Audience / Demographic<br />Business or Consumer Client<br />Timescale<br />Effectiveness of Options – which is right?<br />Budget<br />
  4. 4. Websites and Brochures<br />
  5. 5. 5 Simple Steps<br />Buy a domain<br /><ul><li>.co.uk or .com?
  6. 6. Where to purchase?
  7. 7. How much?
  8. 8. Create a professional email address </li></li></ul><li>5 Simple Steps<br />2. Decide on the content<br /><ul><li>Aim and purpose
  9. 9. Images and Text
  10. 10. Copyright
  11. 11. Aesthetics vs. Functionality
  12. 12. Use the eyes of your customer
  13. 13. Keep it simple
  14. 14. Decide a budget and a timescale </li></li></ul><li>5 Simple Steps<br />3. Methods of site building and pros / cons:<br /><ul><li>Web Design Company
  15. 15. Learn HTML and build it yourself
  16. 16. Use a WYSIWYG editor (!!)
  17. 17. Wordpress www.wordpress.com
  18. 18. Use a template and adapt it
  19. 19. Get a FREE website ….. </li></li></ul><li>5 Simple Steps<br />4. Web Hosting<br /><ul><li>Host it yourself?
  20. 20. Average cost
  21. 21. Which company to use?
  22. 22. How much disk space
  23. 23. Cost vs. Service</li></li></ul><li>5 Simple Steps<br />5. Getting found on Google<br /><ul><li>SEO
  24. 24. Keywords/Description/Page Titles
  25. 25. Validation
  26. 26. Flash
  27. 27. Build Links
  28. 28. Open a Google Account
  29. 29. Google Maps/Local Business Centre
  30. 30. Google Adwords
  31. 31. FREE Advertising
  32. 32. Yell.com
  33. 33. Forums and Directories
  34. 34. Social Media</li></li></ul><li>Lithographic Printing vs. Digital Printing<br />
  35. 35. Which type of brochure or advertising material do I need?<br />Dependent upon use:<br /><ul><li>Folders
  36. 36. Brochures / Leaflets
  37. 37. Flyers
  38. 38. Business cards
  39. 39. Letterheads</li></ul>REMEMBER – first impressions count<br />
  40. 40. Other considerations:<br />Weigh up quantity vs. print run types<br />Paper Weights and textures<br />Finishes to ensure you stand out<br />‘A’ sizes are always more cost-effective<br />CMYK vs. RGB<br />Layout and Imagery<br />Spelling and Grammar (!)<br />Consider usage: leave / send / show<br />Branding consistency<br /> Quality vs. Low Cost printers<br />ALWAYS BE A PRINTING TART. <br />
  41. 41. Thank you for taking part in this workshop<br />West Street Design offer various entry-level packages for small or<br />start-up businesses.<br />If you require any further information there is a leaflet and an entry-level<br />information sheet, available at the end of this workshop which you are<br />welcome to take with you for future reference.<br />Thank you.<br />Neal Edlin<br />01964 543818 / 07713 784902<br />www.weststreetdesign.co.uk<br />neal@weststreetdesign.co.uk<br />

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