Rebranding project of over 50 Commercial marketing assets. Includes collateral for new product launches of air duct cleaning, urethane floor coatings, and wood floor refinishing.

1. Commercial Floor Care:
MARKETINGASSETS
WOOD FLOOR • CARPET •AIR DUCT •TILE &GROUT • UPHOLSTERY• HARD-SURFACE FLOOR

2. Table of Contents
Wood Floor
Ad Slicks 4
Postcards 5
Leave-Behind 6
Leave-Behind Card 7
Email Templates 8
Stock Photography 9
Carpet
Ad Slicks 11
Postcards 12
Leave-Behind 13
Leave-Behind Card 14
Email Templates 15
Stock Photography 16
Air Duct
Ad Slicks 18
Postcards 19
Leave-Behind 20
Leave-Behind Card 21
Email Templates 22
Stock Photography 23
Tile & Grout
Ad Slicks 25
Postcards 26
Leave-Behind 27
Leave-Behind Card 28
Email Templates 29
Stock Photography 30
Upholstery
Ad Slicks 32
Postcards 33
Leave-Behind 34
Leave-Behind Card 35
Email Templates 36
Stock Photography 37
Urethane for Hard-Surface Floors
Ad Slicks 39
Postcards 40
Leave-Behind 41
Leave-Behind Card 42
Email Templates 43
Stock Photography 44
Door Hangers 45
Directory 46
Page 2 Table of Contents

3. Wood Floor

4. Ad Slicks—Commercial
Page 4 Wood Floor
Available with and
without a coupon
Available on
MarketingConnection and
BFC

5. Postcards—Commercial
Each design offers taglines for three
mailing types: former customer, prospect
customer and seasonal.
EXAMPLE:
Former: We offer a full menu too.
Like restoring and protecting your
wood floors.
Prospect: Wood floors clean
enough to eat off of.
Seasonal: Expecting a rush of
holiday guests? We’ll give your
wood floors five-star shine.
Available on
MarketingConnection and BFC
Wood FloorPage 5
Available with and without a coupon

6. Leave-Behind—Commercial
Page 6 Wood Floor
Available on MarketingConnection and BFC

7. Leave-Behind Card—Commercial
Page 7 Wood Floor
Available on MarketingConnection and BFC
Front
Back

8. Email Templates—Commercial
Page 8 Wood Floor
Available on
MarketingCon-
nection

9. Stock Photography—Commercial
Page 9 Wood Floor
Available on MarketingConnection
These photos represent stock photos purchased by Home Office and
available for franchisee use. Based on the type of license associated
with each stock photo, only certain photos are available in the Market-
ing Asset library.

10. Carpet

11. Ad Slicks—Commercial
Page 11 Carpet
Available with and
without a coupon
Available on
MarketingConnection and
BFC

12. Postcards—Commercial
Page 12
Each design offers taglines for three
mailing types: former customer, prospect
customer and seasonal.
EXAMPLE:
Former: We’d like to propose a
merger. With your carpets.
Prospect: First impressions
matter. Start with your carpet.
Seasonal: Everyone gone for the
holidays? Let us host a carpet
cleaning party.
Available on
MarketingConnection and BFC
Carpet
Available with and without a coupon

13. Leave-Behind—Commercial
Page 13
Available on MarketingConnection and BFC
Carpet

14. Leave-Behind Card—Commercial
Page 14
Available on MarketingConnection and BFC
Carpet
Front
Back

15. Email Templates—Commercial
Page 15
Available on
MarketingCon-
nection
Carpet

16. Stock Photography—Commercial
Page 16 Carpet
Available on MarketingConnection
These photos
represent
stock photos
purchased by
Home Office
and available
for franchisee
use. Based on
the type of
license
associated
with each
stock photo,
only certain
photos are
available in
the
Marketing
Asset library.

17. Air Duct

18. Ad Slicks—Commercial
Page 18 Air Duct
Available with and
without a coupon
Available on
MarketingConnection and
BFC

19. Postcards—Commercial
Page 19
Each design offers taglines for three
mailing types: former customer, prospect
customer and seasonal.
EXAMPLE:
Former: Air duct cleaning could
help your bottom line.
Prospect: How long has it been
since you’ve had your air ducts
cleaned?
Seasonal: You vacuum your floors.
What about your air?
Available on
MarketingConnection and BFC
Air Duct
Available with and without a coupon

20. Leave-Behind—Commercial
Page 20
Available on MarketingConnection and BFC
Air Duct

21. Leave-Behind Card—Commercial
Page 21
Available on MarketingConnection and BFC
Air Duct
Front
Back

22. Email Templates—Commercial
Page 22 Air Duct
Available on
MarketingCon-
nection

23. Stock Photography—Commercial
Page 23 Air Duct
Available on MarketingConnection
This photo represents stock photos purchased by Home Office and
available for franchisee use. Based on the type of license associated
with each stock photo, only certain photos are available in the Market-
ing Asset library.

24. Tile & Grout

25. Ad Slicks—Commercial
Page 25 Tile & Grout
Available with and
without a coupon
Available on
MarketingConnection and
BFC

26. Postcards—Commercial
Page 26
Available on MarketingConnection and BFC
Tile & Grout
Available with and without a coupon
For Commercial—Tile & Grout postcards, there’s only one design,
one tagline available.

27. Leave-Behind—Commercial
Page 27
Available on MarketingConnection and BFC
Tile & Grout

28. Leave-Behind Card—Commercial
Page 28
Available on MarketingConnection and BFC
Tile & Grout
Front
Back

29. Email Templates—Commercial
Page 29 Tile & Grout
Available on
MarketingCon-
nection

30. Stock Photography—Commercial
Page 30 Tile & Grout
Available on MarketingConnection
These photos represent stock photos purchased by Home Office and
available for franchisee use. Based on the type of license associated
with each stock photo, only certain photos are available in the Market-
ing Asset library.

31. Upholstery

32. Ad Slicks—Commercial
Page 32 Upholstery
Available with and
without a coupon
Available on
MarketingConnection and
BFC

33. Postcards—Commercial
Page 33
Available on MarketingConnection and BFC
Upholstery
Available with and without a coupon
For Commercial—Upholstery postcards, there’s only one design,
one tagline available.

34. Leave-Behind—Commercial
Page 34
Available on MarketingConnection and BFC
Upholstery

35. Leave-Behind Card—Commercial
Page 35
Available on MarketingConnection and BFC
Upholstery
Front
Back

36. Email Templates—Commercial
Page 36 Upholstery
Available on
MarketingCon-
nection

37. Stock Photography—Commercial
Page 37 Upholstery
Available on MarketingConnection
These photos represent stock photos purchased by Home Office and
available for franchisee use. Based on the type of license associated
with each stock photo, only certain photos are available in the Market-
ing Asset library.

38. Urethane for
Hard-Surface
Floors
Note: The marketing materials for hard-surface
floors shown in this book support franchisees of-
fering urethane floor finish and not acrylic treat-
ment. However, some of the marketing materials
can be used for both acrylic and urethane. Make
sure to pay close attention to the asset you select
to ensure it correctly represents the service you
provide for hard-surface floors.

39. Ad Slicks—Commercial
Page 39 Urethane Hard-Surface Floors
Available with and
without a coupon
Available on
MarketingConnection and
BFC

40. Postcards—Commercial
Page 40
Each design offers taglines for three
mailing types: former customer, prospect
customer and seasonal.
EXAMPLE:
Former: We’d like a follow-up
visit. With your hard-surface floors.
Prospect: Do your hard-surface
floors need an exam?
Seasonal: Have you recovered
from winter? Have your hard-
surface floors?
Available on
MarketingConnection and BFC
Urethane Hard-Surface Floors
Available with and without a coupon

41. Leave-Behind—Commercial
Page 41
Available on MarketingConnection and BFC
Urethane Hard-Surface Floors

42. Leave-Behind Card—Commercial
Page 42
Available on MarketingConnection and BFC
Urethane Hard-Surface Floors
Front
Back

43. Email Templates—Commercial
Page 43
Available on
MarketingCon-
nection
Urethane Hard-Surface Floors

44. Stock Photography—Commercial
Page 44 Urethane Hard-Surface Floors
Available on MarketingConnection
These photos represent stock photos purchased by Home Office and
available for franchisee use. Based on the type of license associated
with each stock photo, only certain photos are available in the Market-
ing Asset library.
Note: If using these photos to
refer specifically to Urethane
treatment for hard-surface floors,
the following legal statement
must be written on each photo:
Photos used are stock photos
and may not depict actual
urethane finishes.

45. Door Hangers—Commercial
Page 45 Door Hangers
Commercial door
hangers are available with
and without a coupon.
Available on
MarketingConnection
and BFC

46. Directory
Page 46 Directory

47. © 2015 ServiceMaster Residential/Commercial Services L.P. All rights reserved.