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Engineering Your Direct Mail Campaign
- 1. April 21-22, 2010 San Antonio, TX Engineering your Direct Mail Campaign {And other Press finished Products} An Overview
- 2. Introduction • Founded as the first in-line finishing web printer, printing in-line finished inserts for L. L. Bean Co. • 185 employees • 11 heat-set web presses – all fitted with custom, in-line finishing capabilities • Located in Lancaster, Ohio – within 24 hours trucking distance of 80% of the U.S. Population • In-House engineering and manufacturing department – We build and engineer custom in-line finishing equipment, on-site • In-House Creative Response Group – New Design Ideas – Convert traditional packages to in-line packages
- 3. Mailing • On Site Mail Verification • Drop ship directly to BMC/SCF for maximum postal discounts and accurate in-home deliveries • Capacity to sort and mail 2,000,000 or more pieces per day
- 4. Stretching your print spend Providing you the option of converting your traditional package into a profitable in-line opportunity. $$$$$$ But…. Don’t get into the game too late.
- 5. Challenges: • What can I do to get my targeted customers to hold onto my direct mail longer than my competitors? • How do I get them to open my direct mail and engage?
- 6. Engage early!!!!! • Creative development – Add multiple dimensions-involvement devises – Morphing of ideas-Hybrid formats – Duplicating and expanding of existing ideas – We provide dummies, mock-ups & templates – Image in COLOR – Use 40Lb paper or 10 point stock – Mix paper stocks – ASK ME ABOUT READSMART TEXT FORMATTING
- 7. Opportunities are endless • We start with a roll of stock and finish with a completed project Add • Varnish • Advent windows • Gift cards • Sticker sheet • Self-mailers • Snap-packs • Die Cuts • Games • Much more
- 9. Case Studies We eliminated the frustration and extra expense Guideposts had a challenge • We listened to our customers • Match insertion • Multiple vendors & shipping • Project management • Limited formats • Time lines • Cost
- 10. How did we do it? • Creative Design Team Is able to convert your product into a winning in-line package
- 11. In-line finishing Printing-Drying-Imaging-Stamps-Die-Cuts-Tip-Ons- Gluing-Folding-Sealing-Addressing-Mailing ALL IN ONE PROCESS!
- 12. M-500 from Goss Closed loop color / waste reduction Closed loop register control / waste reduction Built in the USA Rated at 40,000 IPH Six Unit 22.75 x 38
- 13. Cyril-Scott’s new I-Web Finishing LineCyril-Scott’s new I-Web Finishing Line *Gluers *Ribbon shifting *Plow stations *Die cutting - flex & honey comb *Auto register control *Rotary cutter *Speeds of up to 1400 FPM *Servo Technology”. *Re-moistenable Gluer *Ribbon Deck – Comp. *2 UV coaters and lamps
- 15. Thank You Fred Gomberg NE Regional Sales VP 609-218-3870 Fgomberg@cyrilscott.com 800 Denow Rd, Suite C 221 Pennington, NJ 08534