Presentation in class for our marketing plan to increase awareness for UPS' sustainability programs.

2. Who we are and our client - UPS
Introduction
Current Situation
Indicators and UPS’ Report Card
Action Plan
Budget
Advertising Allocations &
Marketing Mix
Keeping Track
Plan B

3. Ashley
Creative Director
Emily
Budget and Data Analyst
Kadie
Public Relations
Sarah
Marketing Analyst
Savannah
Promotions & Strategist

4. The Client: UPS (United Parcel Service)The Client:
United
Parcel
Service
https://www.youtube.com/watch?v=PbVy5kRYbgs

5. Founded in Seattle, WA on August 28, 1907
Headquarters: Atlanta, GA
2015 revenue was $58.4 billion
Employees: 444,000 (362,000 U.S.; 82,000 International)
Key services: Logistics and distribution; transportation and freight
(air, sea, ground, rail); freight forwarding to 195 countries
Nickname: Brown
The Client:
United
Parcel
Service

6. · 2 degrees of Celsius
· Areas to improve according the UPS’ Report Card
· No sustainability marketing
http://www.cop21.gouv.fr/en/les-mots-de-laccord/
Current
Situation

7. Indicators

8. Indicators contd.

9. Indicators contd.

10. UPS Report Card

11. How we
crunched
the numbers...

12. The Action Plan

13. Redesign Logo
Promotional Activities
Stickers on packages
“Your package was delivered by one of our electric fleet trucks”
Have a QR code to our
upside blog
5K Run- on Earth Day
5% Proceeds go to charity
(nature charity)

14. Digital Marketing - upside

15. Analytic Tools

16. Plan B: Super Bowl, Wall Street Journal and Integrate

17. Thank You!

18. Questions?