1. Authentic Lifestyle for China
Storefront
and Home
in China
for U.S.
Businesses
E-commerce
Solutions to
Sell U.S. Products
Directly to
Chinese
Consumers
Market Entry
Wholesale
Marketing
Logistics
Payments
Risk Management
Customer Services
2. California Center
California Center is a member-based business
platform operated by Sacramento-based Golden
California Inc., a California incorporated
company, with branch offices in China.
Our mission is to provide U.S. businesses a
convenient and accelerated market entry
platform in China to achieve increased return
and mitigated risks.
California Center is a “Storefront” and “Home”
in China for U.S. companies and organizations.
Strategically located in Shanghai, Chongqing, and
more future locations in major Chinese cities,
California Center offers a myriad of services:
Building that houses California Center in Shanghai
3. California Center Services
3
Direct sell U.S. products at our e-commerce storefronts on
major online portals to Chinese shoppers.
Facilitate wholesale exports to China by identifying and
qualifying buyers, managing logistics, and controlling risks.
Showcase information, products, and services at our
physical centers, websites, and social media in China.
Promote products and services through online and offline
events and marketing activities in China.
Protect brands and products through our dedicated team
and broad connections in governments and industries.
Accelerate targeted China strategies with customized
services on positioning, branding, government and
business relationship, partnership, investment, legal, office
and HR administration, and others.
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California Center in Shanghai, China
4. Inception
California Center was originally named during a Signing Ceremony in China by
California Governor Jerry Brown with Party Secretary Luo Zhijun of Jiangsu Province.
April 14th, 2013, California Center Founder Margaret Wong (second to the left) witnessed
the MOU signing in Nanjing, China to support opening California Center in Jiangsu Province.
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5. Government Support
Since its inception, a large bi-partisan list of public officials from the federal, state, and local level
have expressed support for California Center.
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6. Recent Agreement
California Center was also recently named in state supported MOU between Governor Brown
and Party Secretary Wang Donming of Sichuan Province (October 2015) to establish California
Center in Chengdu.
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7. Governmental Activities
April 2015, Margaret Wong (R2) joins Commerce Secretary Pritzker (R1), Ambassador Baucus (C),
Deputy Energy Secretary Sherwood-Randall (L1) and other officials on 24-American company
delegation to China.
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8. Our Founder
Margaret Y. Wong
President – California Center/Golden California, Inc.
President – McWong Environmental and Energy Group
President – McWong International, Inc.
Board Member – California Chamber of Commerce
Board Member – California Asian Chamber of Commerce
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Margaret Wong has been identified by the Sacramento Bee as the “Business Empress” based on her success in linking
multi-million dollar businesses between California and China. For the past 20 years she has also served as Sacramento’s
“unofficial ambassador” to China in her quest to promote a better business cultural understanding between the U.S.
and China to enhance economic opportunities between both countries she calls home.
In 2012 Margaret was awarded the U.S. Presidential “E” Award for Excellence in Exporting, and in 2011 she received the
U.S. Small Business Administration (SBA) “Exporter of the Year” for both US Western Region and Sacramento District,
the same year as one of the fastest growing Asian companies in California.
Margaret founded McWong International, Inc. in 1984 and since that time, she has used her extensive network in China
and experience in doing business with China to create one of the west coast’s most successful China trade companies.
9. Our Founder
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In 1997, Margaret founded McWong Environmental and Energy
Group (MEEG), which specializes in the export of environmental
and energy related technology and equipment for wastewater
treatment projects in China. MEEG is one of the most successful
U.S. firms doing environmental and energy engineering and
construction projects in China for the past 18 years. MEEG has
successfully completed over 100 environmental and energy
projects that span across steel, petro-chemical, coal-chemical,
municipal, pharmaceutical, food & beverage, and various other
industries in China.
In 2005, Margaret founded Golden California, Inc.,
as a reflection of her dedication to helping
California and China business, education, and
culture communities develop mutually beneficial
partnerships. California Center is a platform
created by Golden California, Inc. to fulfill
Margaret’s dedication and passion.
10. Grand Opening
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Grand opening of California Center’s Shanghai facility was held on May 30th, 2014, joined by California
Go-Biz office, State Legislature, Cal Asian Chamber of Commerce, LA County Economic Development Corp,
UC Davis, Yuba City, and other public and industry leaders from U.S.
11. Media and Publicity
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California Center garnered much positive press/media coverage in both China and the U.S. with numerous
positive news stories, including:
Sacramento Business Journal
China Daily
Wuxi TV, the main news channel in Wuxi
Shanghai Business News
iWeekly, influential lifestyle newspaper in China
12. China Showrooms
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Our physical centers in China showcase information and products, host visitors, and hold events that allow
buyers and interested parties in China to see, touch, taste, and experience U.S. products and services.
13. California Center E-commerce Storefronts
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CaliforniaMall is a cross-border online store of California Center that helps U.S. suppliers sell
directly to Chinese consumers on leading online retail sites in China. We are in process of
opening our storefronts on Tmall Global, JD Worldwide, VIP.com, and other retail portals.
14. CaliforniaMall
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Help U.S. companies benefit from China’s growing e-commerce.
Help U.S. companies enjoy China’s growing
demand for imported products and reduced taxes.
Understand U.S. producers and products to
help position, brand, market, sell, and protect them
in China.
Marketing power to attract shoppers with well-
received “California Lifestyle”.
Supported by governments and industries in the U.S.
and China.
One-stop services to help companies sell directly to China consumers.
Annual Online Retail Revenue
Source:
McKinsey 2013
KPMG 2014
15. CaliforniaMall Process
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U.S.
Suppliers
Chinese
Consumers
¥CNY$USD
Product Information
Products
Marketing
Sales
Logistics/Fulfillment
Customer Services
Payment
Feedback
Registration
China Customs
China Inspection & Quarantine
16. Services – Market Entry
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Our profession team with international background will identify, screen, negotiate, and provide ongoing
services to Chinese buyers and business partners for U.S. products.
Trade Services
Import and Export
Products Registration and Certification
Procurement and Supply Chain
Currency Exchange
Costing and Pricing
Suppliers and Buyers Qualification
Product Consignment
17. Services – Market Entry
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Logistic Services
Customs Clearance & Inspection
Shipping and Freight Forwarding
JIT Delivery
Warehouse and Inventory
Free Trade Zone Warehousing, Processing, and Manufacturing
Quality Control and Assurance
Supply Chain Traceability Services with Frequentz (Palo Alto, CA)
Lot-Level Identification
Unit-Level Identification
Mobile Solutions
Product Authentication Data Capture
Data for Sustainability Claims Verification
18. Services – Marketing and Promotion
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Marketing and Promotion Services
Recruit Agents and Representatives
Data and Information Collection
Feasibility Studies
Product Branding and Positioning
Develop Marketing Concepts and Programs
Participate and Manage Trade Shows
Plan and Host Promotional Events
Digital Marketing
19. Services – Delegation and Trade Mission
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California Center has the ability to mobilize government leaders from the highest levels in both China and
the U.S. to support business opportunities.
Trade Mission Support
Matchmaking
Government to Government Relations
Inbound and Outbound
20. Services – Investment and Strategic Partnership
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Through our network, experience, and professional staff in both China and California, we offer unique
opportunities to investors and businesses in both countries to achieve global expansion.
Investment Services
Technology Incubating
China Investment, Partnership, and JV
Foreign Direct Investment to U.S.
Local Government Rules, Regulations & Compliance
Legal & Financial Services
Identify Legal and Financial Firms
IP Protection
Companies Setup in China
Business and Commercial Contracts
Local Tax Laws
Mergers and Acquisitions
21. Member Services
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California Center (CC) Marketing Services and Introductory Annual Fees
Smart
Member
$1,200
Gold
Member
$6,000
Platinum
Member
$12,000
Display catalogues, brochures, and information at CC Showrooms in China √ √ √
List names, contacts, and basic information at CC English and Chinese websites and social media √ √ √
List at CC marketing materials distributed both in China and the U.S. √ √ √
Discounts for CC sponsored seminars, trade shows, trade missions, training programs, and other events √ √ √
Access to CC online/offline Promotional Events √ √ √
Showcase products at CC China at designated shelve space √ √
Special advertisement and highlight at CC websites and social media √ √
Trained staff at CC China to help market member’s products or services √ √
Collect marketing data and provide client feedback, contacts, interests, etc. √ √
Free access at CC online/offline Promotional Events √ √
Double the shelve space for display, large logo and name display at CC China √
Customized advertising and highlights at CC websites, social media, and events √
Organize at least one event per year with focus on member’s industry √
Provide in-depth market information and recommended strategies √
Designated CC staff to work with members on market opportunities and strategies √
Featured at CC online/offline promotional Events √
22. Member Services - E-commerce and Others
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California Center (CC) E-commerce and Other Services
Smart
Member
$1,200
Gold
Member
$6,000
Platinum
Member
$12,000
Eligible to join CaliforniaMall cross-border e-commerce platform √ √ √
Access to CaliforniaMall online promotions √ √ √
Include products and export prices in CC’s Chinese catalogue √ √ √
Receive Newsletters published regularly and special reports √ √ √
Free Access to CaliforniaMall online promotions √ √
Products featured on CaliforniaMall recommended, Hot Sale, and Category pages √ √
Identify and negotiate with Chinese wholesale buyers √ √
Use CC China address as member’s China address √ √
Use CC facility for meetings √ √
Featured at CaliforniaMall online promotions √
Products featured on CaliforniaMall Front Banner √
Dedicated company page on CaliforniaMall to list in-depth story, photos, and all products √
Participate in CC high-level events and activities with government and industry leaders √
Extra CaliforniaMall online/offline Promotional Events √
