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Why ecommerce companies die
- 1. HOW The 20FAST GROWING E-STORES FAILED Learning from e-commerce failures https://business.trybeans.com
- 2. Raised $65 million Basedin Los Angeles 2006-2016Nasty Gal Retention Issues Vintage fashion for women Fashion Fastest growing online retailer in 2012 No Product Market Fit Poor Management
- 3. Raised $330 million Basedin New York 2011-2014Fab.com Retention Issues Daily design inspirations Household items Invested all its resource on unsustainable acquisition No Product Market Fit Poor Management
- 4. Raised $20 million Basedin San Francisco 2013-2016Dot & Bo Retention Issues Designer home furnishings Household items Customers complained of a bad quality No Product Market Fit Poor Management
- 5. Raised $180 million Basedin San Francisco 1999-2000Pets.com Retention Issues Pet supplies e-retailer Pets Sold products at a loss as an acquisition tool No Product Market Fit Poor Management
- 6. Raised $650 million Basedin Atlanta 1999-2001Webvan Retention Issues On-demand grocery delivery Delivery Sold an upmarket product at mass market price No Product Market Fit Poor Management
- 7. Raised $166 million Basedin Los Angeles 1997-2001eToys.com Retention Issues Selling toys online Toys CAC was higher than CLV No Product Market Fit Poor Management
- 8. Raised $97 million Basedin Berlin, Germany 2012-2017Auctionata Retention Issues Auction for Antiques and Arts Auction house The company was accused of fraud No Product Market Fit Poor Management
- 9. Raised $52 million Basedin Toronto 2012-2016SHOP.cA Canadian Amazon General Goods CLV did not match expectation Retention Issues No Product Market Fit Poor Management
- 10. Raised $95 million Basedin Montreal 2009-2016Beyond the Rack (BTR) Retention Issues Canadian Amazon Fashion Unable to get customers to come back No Product Market Fit Poor Management
- 11. Raised $52 million Basedin New Delhi, India 2014-2016PepperTap On-demand grocery delivery Delivery Sold an upmarket product at mass market price Retention Issues No Product Market Fit Poor Management
- 12. Raised $45 million Basedin Vancouver, Canada 1996-2017Shoes.com Shoes and accessories Fashion They became infamous for poor service and botched orders Retention Issues No Product Market Fit Poor Management
- 13. Raised $52 million Basedin New York 2010-2016Choxi.com Online discount store General Store Unhappy customers created an Facebook complaints page Retention Issues No Product Market Fit Poor Management
- 14. Raised $135 million Basedin London, U.K. 1998-2000Boo.com Online fashion retailer Fashion Scaled to 400 employees before launching their store Retention Issues No Product Market Fit Poor Management
- 15. Raised $27 million Basedin Wisconsin, USA 1998-2000Alice.com Amazon with a twist General Store They charged manufacturers for carrying their goods Retention Issues No Product Market Fit Poor Management
- 16. Raised $15 million Basedin San Francisco 2013-2017Lily Robotics Autonomous drones Drones Was not able to ship a working product Retention Issues No Product Market Fit Poor Management
- 17. Raised $54 million Basedin New York 2008-2017Jackthreads Smart everyday style for men Fashion Had very low retention rate Retention Issues No Product Market Fit Poor Management
- 18. Raised $54 million Basedin New York 2009-2016One Kings Lane Luxury home decor Household furnishing Bad retention on their targeted market Retention Issues No Product Market Fit Poor Management
- 19. Raised $12 million Basedin Spokane, Washington 2008-2013Ecomom Baby Apparel Mother and Child Goods Acquisition cost was higher than CLV Retention Issues No Product Market Fit Poor Management
- 20. Raised $286 million Basedin New York 2007-2016Gilt Luxury shopping and lifestyle Fashion Failed to retain customers while scaling Retention Issues No Product Market Fit Poor Management
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