1. Ashley Hamilton Fa102b Professor Klinkostein
Research from the Web
Oct 5-6 Convening: Postiive Platforms for a Workable Future
• www.iftf.org/future-now/article-detail/oct-5-6-convening-
positive-platforms-for-a-workable-future
2. Ashley Hamilton Fa102b Professor Klinkostein
Research from the Web
Excerpt
• “Technology is fundamentally reshaping the way we work, the
way we think about jobs and labor, and the way we organize
to get things done in everyday life. Today, when we think
about workers using on-demand platforms, we think about
Lyft drivers and Instacart delivery people. Tomorrow, these
same technologies will enable on-demand medical, legal,
accounting, and many other services.”
3. Ashley Hamilton Fa102b Professor Klinkostein
Research from the Quora
• “This is statistically backed up by a recent Nielsen study
published in Q3 2011, which shows that 63% of application
downloaders discover new apps by searching the app store.”
https://www.quora.com/How-do-people-search-for-apps
4. Ashley Hamilton Fa102b Professor Klinkostein
Research from Quora
• According to the Nielsen report these are the other major ways that
lead people to discover and download apps:
• Referral from friend / family
• Google
• Apps promoting other apps
• Newspaper / magazine / radio
• Television Ad
• In-app advertisement
https://www.quora.com/How-do-people-search-for-apps
5. Ashley Hamilton Fa102b Professor Klinkostein
Research from Quora
• 80% (the vast majority) of searches are "genre" or "category"
searches i.e. people search in the search box for queries like
"games" or "addictive games" or "entertainment'.
https://www.quora.com/How-do-people-search-for-apps
6. Ashley Hamilton Fa102b Professor Klinkostein
Research from Quora’
• Primarily through App Store search. Because of this, you
should make sure that you are using keywords that get good
traffic and you should track how you are ranking for each
keyword.
https://www.quora.com/How-do-people-search-for-apps
7. Ashley Hamilton Fa102b Professor Klinkostein
Research from Quora’
• Quora question: Is there an internet version of the Yellow
Pages?
