1. Ashley Hamilton Professor Klinkowstein
Don’t expose yourself so much on social media.
http://www.chicagotribune.com/features/life/ct-social-media-privacy-
20140130,0,6538726.story

2. Ashley Hamilton Professor Klinkowstein
• Don’t reveal your location.
• Know your privacy settings.
• Turn auto back up off.

3. Ashley Hamilton Professor Klinkowstein
• Control what others tag you in.
• Do not expose everything.
• Know all of your settings.

4. Ashley Hamilton Professor Klinkowstein
• Observe 5 students using social
media in dorms and in student
center.

5. Ashley Hamilton Professor Klinkostein
Ethnographic Research (Dorm)

6. Ashley Hamilton Professor Klinkowstein
Ethnographic Research (Dorm)

7. Ashley Hamilton Professor Klinkowstein
Ethnographic Research (Dorm)

8. Ashley Hamilton Professor Klinkowstein
Ethnographic Research (Dorm)

9. Ashley Hamilton Professor Klinkowstein
Ethnographic Research Observations in
Dorms
• Students were comfortable posting
personal things.
• Students had location turned on.
• Posture; sloutched over.
• Complained about backaches.

10. Ashley Hamilton Professor Klinkowstein
Ethnographic Research (SC/ Dorm)

11. Ashley Hamilton Professor Klinkowstein
Ethnographic Research (Classroom)

12. Ashley Hamilton Professor Klinkowstein
Ethnographic Research (Classroom)

13. Ashley Hamilton Professor Klinkowstein
Ethnographic Research Observations in
Public (Student Center and Classroom)
• Some students like to “creep on”
other’s social media.
• Posture; sloutched over.

14. Ashley Hamilton Professor Klinkowstein
Additional Research
Stop Sloughing! Good Posture Boosts Self-
Esteem by Harvey Black
• College students who sat up and filled
out a survey felt better than those who
slouched while filling out the forms.

15. Ashley Hamilton Professor Klinkowstein
Additional Research
From Sloppy Slouchers to Discreet Learners:
What’s your Desk Posture? By Venessa Wong
• Describes bodily problems that can be
caused by slouching positions.
• Hovering over a screen and leaning forward
for a long period of time causes back pain.

16. Ashley Hamilton Professor Klinkowstein
Additional Research
Tech Needs a Posture Check by Deanna
Utroske
• When you go online, your spine tends to go
offline.
• StandApp- app that reminds you to get up
from your chair.
• Posture Track- monitors posture through
computer cameras and alerts people when
they’re slouching.

17. Ashley Hamilton Professor Klinkowstein
Proposal for an Innovative Business
• A portable back piece that can be used
in different situations to help maintain
good posture.

18. Ashley Hamilton Professor Klinkowstein
Proposal for an Innovative Business
• The back piece has the capability of
attaching to chairs and leaning against
walls in order to provide comfortable
back support.

19. Ashley Hamilton Professor Klinkowstein
Proposal for an Innovative Business
• Aids in back pain relief as well as
correcting posture.

20. Ashley Hamilton Professor Klinkowstein
Tagline Research
“Existing Taglines”
• BMW: “The ultimate driving pleasure”
• Honda: “The power of dream”
• Office Depot: “Taking care of business”

21. Ashley Hamilton Professor Klinkowstein
Tagline Study
Image Research

22. Ashley Hamilton Professor Klinkowstein
Image Research

23. Ashley Hamilton Professor Klinkowstein
Image Research

24. Ashley Hamilton Professor Klinkowstein
Image Research

25. Ashley Hamilton Professor Klinkowstein
Image Research

26. Ashley Hamilton Professor Klinkowstein
Image Research

27. Ashley Hamilton Professor Klinkowstein
Image Research

28. Ashley Hamilton Professor Klinkowstein
Image Research

29. Ashley Hamilton Professor Klinkowstein
New Tagline
• “Taking care of posture”

30. Ashley Hamilton Professor Klinkowstein
Out of focus background image

31. Ashley Hamilton Professor Klinkowstein
Finish Tagline Study

32. Ashley Hamilton Professor Klinkowstein
Diagram Sketches

33. Ashley Hamilton Professor Klinkowstein
Diagram Sketches

34. Ashley Hamilton Professor Klinkowstein
Diagram Sketches

35. Ashley Hamilton Professor Klinkowstein
Final Diagram