1. Ashley Hamilton
Professor Klinkowstein
Don’t expose yourself so much on social media.
http://www.chicagotribune.com/features/life/ct-social-media-privacy20140130,0,6538726.story

2. Ashley Hamilton
Professor Klinkowstein
• Don’t reveal your location.
• Know your privacy settings.
• Turn auto back up off.

3. Ashley Hamilton
Professor Klinkowstein
• Control what others tag you in.
• Do not expose everything.
• Know all of your settings.

4. Ashley Hamilton
Professor Klinkowstein
• Observe 5 students using social
media in dorms and in student
center.

5. Ashley Hamilton
Ethnographic Research (Dorm)
Professor Klinkostein

6. Ashley Hamilton
Ethnographic Research (Dorm)
Professor Klinkowstein

7. Ashley Hamilton
Ethnographic Research (Dorm)
Professor Klinkowstein

8. Ashley Hamilton
Ethnographic Research (Dorm)
Professor Klinkowstein

9. Ashley Hamilton
Professor Klinkowstein
Ethnographic Research Observations in
Dorms
• Students were comfortable posting
personal things.
• Students had location turned on.
• Posture; sloutched over.
• Complained about backaches.

10. Ashley Hamilton
Professor Klinkowstein
Ethnographic Research (SC/ Dorm)

11. Ashley Hamilton
Professor Klinkowstein
Ethnographic Research (Classroom)

12. Ashley Hamilton
Professor Klinkowstein
Ethnographic Research (Classroom)

13. Ashley Hamilton
Professor Klinkowstein
Ethnographic Research Observations in
Public (Student Center and Classroom)
• Some students like to “creep on”
other’s social media.
• Posture; sloutched over.

14. Ashley Hamilton
Professor Klinkowstein
Additional Research
Stop Sloughing! Good Posture Boosts SelfEsteem by Harvey Black
• College students who sat up and filled
out a survey felt better than those who
slouched while filling out the forms.

15. Ashley Hamilton
Professor Klinkowstein
Additional Research
From Sloppy Slouchers to Discreet Learners:
What’s your Desk Posture? By Venessa Wong
• Describes bodily problems that can be
caused by slouching positions.
• Hovering over a screen and leaning forward
for a long period of time causes back pain.

16. Ashley Hamilton
Professor Klinkowstein
Additional Research
Tech Needs a Posture Check by Deanna
Utroske
• When you go online, your spine tends to go
offline.
• StandApp- app that reminds you to get up
from your chair.
• Posture Track- monitors posture through
computer cameras and alerts people when
they’re slouching.

17. Ashley Hamilton
Professor Klinkowstein
Proposal for an Innovative Business
• A portable back piece that students can
use in different situations to help them
maintain good posture.

18. Ashley Hamilton
Professor Klinkowstein
Proposal for an Innovative Business
• The back piece has the capability of
attaching to chairs and leaning against
bedroom walls in order to provide
people with comfortable back support.

19. Ashley Hamilton
Professor Klinkowstein
Proposal for an Innovative Business
• Aids in back pain relief as well as
correcting posture.

20. Ashley Hamilton
Professor Klinkowstein
Tagline Research
“Existing Taglines”
• BMW: “The ultimate driving pleasure”
• Honda: “The power of dream”
• Office Depot: “Taking care of business”

21. Ashley Hamilton
Professor Klinkowstein
Tagline about a prosed business
• “Taking care of posture”

22. Ashley Hamilton
Tagline Study
Image Research

23. Ashley Hamilton
Image Research
Professor Klinkowstein

24. Ashley Hamilton
Image Research
Professor Klinkowstein

25. Ashley Hamilton
Professor Klinkowstein

26. Ashley Hamilton
Professor Klinkowstein

27. Ashley Hamilton
Professor Klinkowstein

28. Ashley Hamilton
Professor Klinkowstein

29. Ashley Hamilton
Professor Klinkowstein

30. Ashley Hamilton
Professor Klinkowstein

31. Ashley Hamilton
• New Tagline
Professor Klinkowstein

32. Ashley Hamilton
Professor Klinkowstein
• Out of focus background image “manipulated
tagline

33. Ashley Hamilton
• Finish Tagline Study
Professor Klinkowstein