SEO SCHOLARS Reminisce Campaign

1. Ashley Gonzalez
Creative Advertising Final
Reminisce Campaign

2. Overview of SEO
• SEO was founded in 1963 by investment banking consultant, Michael Osheowitz.
• SEO is an organization that helps underprivileged students get into college by offering them the tools needed to be
successful.
• This organization provides an eight-year program that educates, and mentors underserved students.
• Currently running out of New York City and San Francisco.

5. SEO Scholars Reminisce Campaign
Greatest love of all Ad is a play on a
popular song sang by the talented
Whitney Houston.
This Ad is a variation of
campaign #1 from the
perspective of a father.
Takes the viewer back to a time in
their life where they were going
through the college process.

6. Reminisce Ad Campaign

7. Proposed Brand
Positioning
• SEO currently uses benefits to position their organization in the market.
• A more effective way to position themselves would be Quality positioning.
• By making the switch it lets the consumers know your products and services are
reliable, durable, and worth the cost.

8. Logistics
30-70
College
Graduate
Male or
Female
All races
United States
Why I chose this Segment
This target market is the most
capable of offering their experience
and social standings to make
donations.
Profile of Target Market
These adults typically have the
experience of the college process to
give youth insight and advice.
Key Insights
I gained new insights from
my fathers' college experience.

9. Where Ad will be displayed Typeof Ad Effectivenessof method
In variouslocations
aroundNew York City
and on SEO Scholars'
socialmedia pages.
Advertisementscan be view
virtuallyvia socialmedia as
well as on billboards,
busses, and in subways in
the New York City area.
This method focuses heavily
on collegegraduates in New
York City while also including
collegegraduates nationwide
in a budget friendly manner.

10. Work Cited
• “8 Great Organizations That Help Low-Income
Students.” College RaptorBlog, 13 Apr.
2021, www.collegeraptor.com/getting-in/articles/college-
admissions/8-awesome-organizations-that-help-low-
income-students-get-to-college/.
• “Brand Positioning Examples forYour Company: CMG
Consulting.” Business Transformation, CMG
Consulting, www.cmgconsulting.com/post/6-brand-
positioning-examples-for-your-company.
• “How to Identify a Target Market and Prepare a
Customer Profile.” Edward LoweFoundation,
edwardlowe.org/how-to-identify-a-target-market-and-
prepare-a-customer-profile/.
• Lee Frederiksen, Ph.D. | April 5. “Brand Positioning
Strategy for the Professional Services.” HingeMarketing,
5 Apr. 2021, hingemarketing.com/blog/story/brand-
positioning-strategy-for-the-professional-services.
• “Ways of Giving.” SEO, 11 Sept. 2020, www.seo-
usa.org/scholars/ways-of-giving/.