Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Digital marketing trends
1.
2. DESIGN TREND’S
Year 2019 favored geometric pattern that lends
technological and futuristic blend of simple
shapes and elegant designs. Many minimalistic
and monochromatic color schemes were
dropped in 2018 and vibrant palettes that were
bolder and bigger taken up.
3. SOCIAL MEDIA MARKETING TREND’S
With the growing social media world, visuals marked an
astounding growth by jumping to bigger platforms as
Snapchat, Instagram and Facebook. Almost 80% of feeds
are shared to videos.
2017 marked the growth of videos, 2018 saw it to
completely dominate other forms of content. 10 million
videos are being watched on Snapchat daily. Facebook is,
maximum of all videos. Instagram stories garner 250
million views on their videos daily.
4. BRANDING TREND’S
With the social media’s soaring popularity in 2018, social media marketing saw an
immense growth. Brands realized social media and the tailored content has the power
of reaching the bigger audience which were previously unknown.
With the ongoing trends of 2018, let’s have a look at all the fresh upcoming trends for
2019.
5. Rise of Smart Speakers
Smart speakers are the newest trend in the market. Well, what actually are smart speakers?
Smart speakers are invading homes one after another. Whether you choose small brands
like Sonos and HEOS or bigger brands like Google and Amazon, smart speakers are
smartly everywhere.
Smart speakers are becoming a staple of modern homes. With the ability to not only play
what you want through commands, to smartly control various other smart appliances in
your house. They even dig the internet to find answers to your queries.
Amazons Echo Show and Google’s upcoming smart displays have models with screens for
improved visual features and other technical features.
6. Voice – Ultimate Search Tool
Smart speakers like Amazon Alexa, Google Assistant allows us to talk to Digital
assistants. Smart phones with Siri and Bigsby are doing the exact same things. As more
and more devices are bundled with these assistants, you are able to do more and more
with your voice commands.
Along with the comfort of sitting at home and asking these devices about the weather and
play music, voice search is actually very helpful when you are on the go. Searching for a
nearby restaurant while driving or a motel for a night stay, all it takes is simple a voice
command. For example, ‘’Hey Siri Where is the nearest Seafood Restaurant?’’ and you
get your answer through your phone without unlocking it or opening the app.
7. Chatbots
AI powered Chatbots residing inside a website or an app at all hours of the day is the
conversational commerce that is always ready to help customers and seekers. Perhaps,
acting as a customer representative, who is working 24/7 is becoming the new norm in the
market.
Artificial Intelligence was reserved by bigger brands who could actually afford its
programming. But now, AI is practically making its way to all the businesses be it bigger
or smaller.
8. Ecommerce Integration to
Social Media
As social media adoption has increased around the world. Brands have realized its potential to
reach out to people who were earlier unknown as a potential customer.
Integration of E-Commerce into social media platform like Facebook, Instagram and Pinterest,
brands are able to sell their products directly by creating a stop shop for browsing, discovering
and purchasing.
Also, brands are able to extend their support and customer service to customers through Twitter,
where users can vent out or praise the products accordingly. The Brands through Twitter seem to
reach out and help them out on their queries.
9. CONCLUSION
And there you have it. All the Digital Marketing Trends that will
dominate in the year 2019. Future proof yourself and your company for
the ‘’Hunger Games’’ of the ever changing Digital Marketing scenario.
Leaving you with the recent trending news from the tech world-
•Uber wants to resume self driving car tests on public roads.
•Increase in Premium range of TV’s by Micromax.
•One Plus, Apple launch new devices.
•PUBG v0.9.0 update improvements marked.