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Digital / On line Business / Marketing
1. Leveraging Digital to Build Brands
Today’s consumer is no more the King, he is now the
emperor, with the power to make or break brands.
It’s an understatement to say Digital / On line has
equally captured attention of larger & small enterprise,
every day consumer posts, likes, dislikes or comment on
brands or companies through their mobile, PC, while
they are connected to friends , colleague or community .
This customer engaging behavior in such a new way with
brands. This is a rare combination as such massive
numbers of customer engagement happens every
moment : Maintaining, managing, and making most out
of it is the trick.
Even many corporates who are still into technology, still
couldn’t use much of its Social Media team to uplift its
brands or corporate image.
SM is not a passing phenomenon; this new form of
communication is changing behavior & expectations of
consumers and employee.
If business hasn’t already woken up to the opportunity or
challenges its had better do so soon as SM is here to
stay & in very soon it will change the way we do
business.
2. So Leveraging Digital to Build Brands and Impact of
Social Media on Media Strategies topic will talk about
these impact on business & brands.
Social Media
The crux of Social Media strategy involves
using power of conversation / content to spark
interest in a brand or product through a
combination of unique applications or
placements. The idea behind this strategy is to
create something that is so engaging and
interesting that it catches the fancy of the TG
so much that they are compelled to send it to
others to promote on behalf of the company.in
time, if successful such Social Media
campaigns take on a life of their own and
result in immeasurable awareness for the
company/ Brand .
This is a pass-it- along approach , this strategy
specifically targets individuals who have both
significant followers as well as demonstrated "
weight" in their community.
3. This process builds, culture, metrics,policies,
roles, and responsibilities and make the media
work for your business.
