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Digital Winners 2014: Stina Honkamaa Bergfors

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Digital Winners 2014: Stina Honkamaa Bergfors

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Digital Winners 2014: Stina Honkamaa Bergfors

  1. 1. UNITED SCREENS YOUR FRIEND ON YOUTUBE
  2. 2. LET’S START WITH A GLOBAL OUTLOOK ON MEDIA TRENDS
  3. 3. Source: Online Publishers Association 2013
  4. 4. Source: Cisco 2013
  5. 5. BIG INTERNATIONAL ADVERTISERS ARE SHIFTING THEIR INVESTMENTS FROM TV TO ONLINE VIDEO
  6. 6. THE GENERATION MILLENNIALS IS DRIVING THE TRANSFORMATION OF TRADITIONAL MARKETING ! Källa: BCG JANUARY 15, 2014by Christine Barton, Lara Koslow, and Christine Beauchamp There is over 2.5 billion millennials, 15-34 year olds in the world
  7. 7. WHAT ABOUT THE NORDICS?
  8. 8. YOUTUBE Consists of millions and millions of channels 100 hours of video are uploaded to YouTube every minute !
  9. 9. UNITED SCREENS PREMIUM NETWORK ON YOUTUBE We strive to collect all the best Nordic channels in our premium network
  10. 10. Källa: YouTube Analytics, senaste 30 dgr
  11. 11. ! PUBLIC SERVICE CHANNEL SVT1 AIRED THE DOCUMENTARY ON PRIME TIME And also on SVT’s play channels
  12. 12. UNITED SCREENS AND DISNEY-OWNED MAKER STUDIOS STARTS A STRATEGIC COOPERATION IN THE NORDIC COUNTRIES

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