Ppt presentation

2. The COVID-19 pandemic had a negative effect on certain films
in the early 2020s, mirroring its impacts across all arts
sectors. Across the world, and to varying degrees, cinemas
and movie theaters were closed, festivals were cancelled or
postponed, and film releases were moved to future dates or
delayed indefinitely. Due to cinemas and movie theaters
closing, the global box office dropped by billions of dollars,
streaming saw a significant increase in popularity, and the
stock of film exhibitors dropped dramatically. Many
blockbusters originally scheduled to be released by mid-
March 2020 were postponed or canceled around the world,
with film productions also being halted. This in turn created
openings for independent cinema productions to receive
wider exposure.

3. The industry faced financial challenges, with cinemas closing and
audiences shifting to online platforms. Virtual promotions and digital
releases became more prevalent, altering the traditional film
distribution model. Despite setbacks, the industry adapted by
exploring new avenues and embracing digital platforms for content
consumption.
This shift prompted filmmakers to explore diverse genres and
experiment with storytelling. Financial challenges also surfaced,
affecting budgets and marketing strategies. Moreover, the pandemic
spotlighted the importance of resilience and adaptability in an
industry known for its glitz and glamour. As Bollywood continues to
navigate the aftermath of COVID-19, the intersection of technology,
creativity, and audience preferences plays a crucial role in shaping its
future trajectory.

4. OTT stands for “over-the-top” and refers to
technology that delivers streamed content over the
internet. OTT is a media service offered directly to
viewers via the Internet. OTT bypasses cable,
broadcast, and satellite television platforms—the
types of companies that have traditionally acted as
controllers or distributors of such content. It has
also been used to describe no-carrier cellphones, for
which all communications are charged as data.
The entertainment industry was massively hit during
the lockdown as all shows came to halt leading to a
fresh content deficit on the television as well as
theaters. It impacted positively on the OTT platform
as the pandemic emerged as a blessing for india's OTT
industry and It forced consumers to look for alternate
choices of Entertainment and they started sampling the
existing OTT platforms. Affordable subscription fees,
easier access to the internet and the increased time
spent at home proved to be a boon to the OTT industry.
The OTT platforms which were earlier struggling to
make place in entertainment industry have
grown drastically in first three months of
lockdown.But,it doesn’t mean that OTT industry will
take away the viewership of TV content. India still
has base of 70-80 million audience for TV.

5. 1.Fresh content and Pocket
Friendly
2. International Content
3.No outdoor Plans
4.Device
5.Audio Video Quality

6. 01 02 03
04 05 06

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