The document discusses the product life cycle of Deutsche Pod (DP), a proposed new transportation system in Germany. DP would use pods to transport people within a hyperloop system. The summary is: DP aims to provide door-to-door transportation across Germany using autonomous pods within hyperloop systems. It would go through typical product life cycle stages - starting with market research and promotion, then growing with monitoring and expansion. In maturity, it would focus on upgrades, investors, and modifying the system. Eventually it may decline unless innovation occurs to motivate further investment.

1. Product Life Cycle
of
DEUTSCHE POD (DP)
Presented by: Ashish Jha, Diego Gomez, Sunil
Singwala, Prashanth Reddy, Miguel Arraiz

2. Contents
 Existing transportation system
 Changes in system
 Introduction - Hyperloop
 New system - Deutsche Pod
 Product life cycle of system
 Conclusion

3. Existing Transportation System
in Germany
3 Main transport systems:
- Air transport
- Rail transport
- Road & Automotive transport

4. Air transport
• Airplanes made
uncompetitive for
travel within
Germany
• Due to low
airfares,
nowadays
domestic air travel
is becoming more
attractive
Rail transport
• Huge importance
in Germany´s
transportation
system
• Subsidies on short-
distance trains
• Good
communication
between an
important cities
around Europe
Road & Automotive
transport
• Very high level of
traffic volume
• Constant increase
in the past few
decades
• Tolls introduced in
2005

5. Why do we need change?
Relatively high traffic density
• Individual road usage has
increased nowadays
• Further increase of traffic is
expected in near future
• Government is promoting the
use of public transport
Emissions
• Use of electric cars is getting
more and more important
• Importance of bicycles to
move inside the city for short
distances

6. Germany : CO2 emissions & its
targets by 2020

7. Introduction - Hyperloop
 Fifth mode of Transportation system proposed by
Elon Musk
 High speed transportation system for people and
goods in evacuated tubes
Google image

8. How it works?
http://www.spacex.com/sites/spacex/files/hyperloop_alpha-20130812.pdf

9. Deutsche Pod ?
 Interlinked and autonomous system
 Front door to final destination
 Flexible timings
Requirement
 Mobile phone with internet connection

10. Quick overview of DP
Transportation system
 Feed in information on DP App
 Few minutes walk
 Board into Pod
 Pod will take you to the Hyperloop station
 Enjoy the speed
 Pod will run on street
 Pod will drop customer to final destination

11. Consider a situation !!!!
Date
Time range
Your location
Google image

15. www.businessinsider.de

16. Google image

17. Product Life Cycle Management
Lecture notes

18. Product Life Cycle Management
 Transportation
Introduction • Market research
• Awareness
• Promotion & Advertising
• Attractive offers
Growth • Monitoring revenue
• Identifying potential
competitors
• Sustainability
Maturity • Expansion
• Modification
• Search for investors
Decline • Upgrade
• Innovation
• Motivating investors

19.  Communication
Product Life Cycle Management
Introduction • Awareness
• Launching App with special features
• Connecting people on social media
Growth • Customer feedback
• Analyzing those feedback
• Looking for new means to reach people
Maturity • App upgradation
• Improve customer relation
Decline • Looking for new means to reach untouched
population .

20.  Marketing
Product Life Cycle Management
Introduction • Market analysis
Growth • Marketing strategies
Maturity • Expansion of market
Decline • Market analysis
• Innovation

21. Conclusion
 This front door to destination transportation system will take
you to your destination in couple of hours.
Without any:
Hassle or Traffic
 Driving energy is totally Green
 Company named “Hyperloop One“ is working on the same
system in Dubai .

22. REFERENCES
 http://www.businessinsider.de
 https://hyperloop-one.com/
 www.spacex.com/hyperloop
THANK YOU !!!!