McLuhan studied at Cambridge University under the English professor I.A. Richards, who viewed English studies as the study of communication processes. Richards believed that words have ambiguous meanings. Media ecology examines how media affects human perception and how media facilitates or impedes survival chances. According to Neil Postman, media ecology studies how communication technologies control information dissemination and how information configurations influence people's perceptions, values, and attitudes.

1. Software Solutions With Peace of Mind

2. In 1934, McLuhan went on to study at Cambridge University, a school which pioneered
modern literary criticism and here he met one of his notable mentors I.A. Richards, a
distinguished English professor. McLuhan admired Richard's approach to criticism view
that English studies are themselves nothing but a study of the process of
communication. Richards believed that "Words won't stay put and almost all verbal
constructions are highly ambiguous". Media ecology looks into the matter of how media
of communication affects human perception, understanding, feeling, and value, as well as
how our interaction with media facilitates or impedes our chances of survival. The word
ecology implies the study of environments: their structure, content, and impact on
people. According to Neil Postman, Media ecology "is concerned with understanding how
technologies and techniques of communication control the form, quantity, speed,
distribution, and direction of information; and how, in turn, such informational
configurations or biases affect people's perceptions, values, and attitudes . . . such
information forms as the alphabet, the printed word, and television images are not mere
instruments which make things easier for us. They are environments-like language itself,
symbolic environments with in which we discover, fashion, and express humanity in
particular ways."

3. The Social Media Landscape is
rapidly increasing and will continue
to do so. Whether in the office, on
the go or at home, Social Media is
the new “word of mouth.”

4. Opportunities and
Benefits
1. Expansion within
the youth
communities
2. Instant on-the go
access with
mobile apps
3. Network others
just like you
4. Promote your
business to gain
International
exposure

5. In conclusion, not only will investing in social media promote
your business to the huddled masses, it will attract supreme
clientele which in turn will increase sales. Increased sales will help
compensate employee raises, promotions, and provide sizable
donations to various charities and independent organizations.

6. Google. Rep. N.p., n.d. Web. 14
June 2014.