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A Summer Internship Project Report on 
COMPARATIVE STUDY OF PHILIPS LED AND OTHER 
COMPETITIVE BRANDS 
Submitted in partia...
i 
Acknowledgement 
It is indeed of great moment of pleasure to express my senses of per found gratitude to all 
the peopl...
ii 
Certificate from ISBS 
This is to certify that the Summer Training Report “COMPARATIVE STUDY OF 
PHILIPS LED AND OTHER...
iii
iv 
Executive Summary 
PE Electronics Ltd is a new business unit that brings together two premium brands Philips (range 
o...
v 
Index / Table of Contents 
S N Contents Pg No 
1 Introduction / Project Outline 1 
2 Industry / Company overview 4 
3 O...
vi 
List of Tables 
Table No Details Pg No 
2.1 Board of Directors 6 
2.2 Employment Contribution 7 
5.1 Brands Keep Deale...
vii 
List of Figures 
Table No Details Pg No 
2.1 Sales by Business 2013 16 
5.1 No. of Brands Keep Dealers in Their 
Show...
viii 
Abbreviations 
Abbreviations Long form 
PE Philips Electrolux 
RSO Regional Sales Officer 
TV Television 
LCD Liquid...
1 
Chapter 1: Introduction / Project Outline
2 
Introduction 
PHILIPS ELECTROLUX Electronics Limited India is a new business unit that brings 
together two premium bra...
The entire team at Philips-Electrolux division is new, including sales personnel, and 
Videocon has poached a number of mi...
Chapter 2: Industry Overview& Company 
Overview 
4
5 
Industry Overview 
Electronics Industry in India 
The Indian electronics industry had its origins to the year 1965 with...
6 
Company Overview 
PHILIPS INDIA 
Philips began operations in India in 1930 with the establishment of Philips Electrical...
Philips is organized into three main divisions: Philips Consumer Lifestyle (formerly Philips 
Consumer Electronics and Phi...
8 
Kolkata 
(Registered Office and Eastern Regional Office) 
Visit/Write 
Philips India Limited 
7, Justice Chandra Madhab...
9 
Mumbai 
(Western Regional Office) 
Visit/Write 
Philips India Limited 
Technopolis Knowledge Park, 
Mahakali Caves Road...
10 
Company Profile 
Royal Philips- is a diversified health and well-being company, focused on improving people’s 
lives t...
11 
LED SERIES 4700 
MODEL MRP SPECIFICATION 
50PFL4758 `79,000/- 
LED, Full HD 1080p, Pixel Plus HD, 120Hz Perfect Motion...
12
13 
LED SERIES 5500 
MODEL MRP SPECIFICATION 
42PFL5578 `60,990/- DDB, Full HD 1080p, Pixel Precise HD, 240Hz Perfect Moti...
14 
LED SERIES 6900 
MODEL MRP SPECIFICATION 
42PFL6977 `60,990/- DDB, Full HD 1080p, Pixel Precise HD, 240Hz Perfect Moti...
42PFL6977 `1,04,000/- DDB, Full HD 1080p, Pixel Precise HD, 480Hz Perfect Motion 
Rate, 20W SOUND, USB, HDMI, 2 Year HD D2...
16 
Total Sales by Business 2013: 
Consumer Lifestyle as a % 
Vision and Mission 
Vision 
Health & 
Wellness 
20% 
Domesti...
17 
Mission 
Improving people’s lives through meaningful innovation.
18 
Chapter 3: Objectives
19
20 
Objective 
 To determine the market share of Philips LED TV’s & other competitive brands. 
 To identify the factors ...
21 
Chapter 4: Research Methodology
22 
Research Methodology 
“Research is the systematic design, collection, analysis and reporting of data and findings 
rel...
23 
Sampling Technique: The study proposed to use convenience sampling. 
Sample Area: In order to make a comparative analy...
24 
Chapter 5: Data Analysis and 
Interpretation
25 
Data Analysis and Interpretation 
Data Analysis of The DEALER or RETAILER Questionnaire for PHILIPS LED For this 
purp...
26 
EXHIBIT – A 
Q.1) which of the following brands of LED does you keep in your showroom? 
Brand Name No. of Respondents ...
27 
EXHIBIT – B 
Q2) Are you aware about the Philips LED? 
Table No. 5.2 
It can be observed from the above exhibit, that ...
28 
EXHIBIT – C 
Q3) which factor influencing in buying decision of customer? (Overall) 
FACTORS NO. OF RESPONDENTS 
1. PR...
29 
EXHIBIT – D 
Q4) which brand customer asks first after entering the showroom? 
BRAND NAME NO. OF RESPONDENTS 
1. LG 7 ...
30 
EXHIBIT – E 
Q5) which of the following brands of LED sell most? 
BRAND NAME 
NO. OF 
RESPONDENTS PERCENTAGE 
1. SAMSU...
31 
EXHIBIT – F 
Q6) what do you feel about Quality of Philips LED products? 
QUALITY OF PHILIPS LED NO. OF RESPONDENTS 
1...
30 30 
3 5 
32 
EXHIBIT- G 
Q7) which factor influencing in buying decision of customer? 
BRAND NAME PRICE QUALITY TECHNOL...
33 
EXHIBIT – H 
Q8) which are the current counter share of the following brands? 
BRAND NAME Sales LED Per Year 
1. SAMSU...
34 
EXHIBIT – I 
Q9) which electronics company has more market share in comparison to other electronics 
company? 
BRAND N...
35 
EXHIBIT – J 
Q10) Are you aware about the Philips DDB? 
PHILIPS DDB RESPONDENTS PERCENTAGE 
YES 47 67% 
NO 23 33% 
TOT...
36 
EXHIBIT – K 
Q11) which factors most enables customer to purchase DDB TV’s? 
1. BEST PICTURE QUALITY 10 
2. NO SIGNAL ...
37 
EXHIBIT - L 
Q12) How many DDB LED sales per year? 
BRAND NAME SALES DDB PER YEAR PERCENTAGE 
1. PHILIPS 154 41% 
2. S...
38 
EXHIBIT – M 
Q13) which of the following offers are appreciated by customer? 
OFFERS OFFERS APPRECIATED BY CUSTOMER 
1...
39 
EXHIBIT – N 
Q14] (A) how often do you get service related complaints from customer? 
BRAND NAME COMPLAINTS PER YEAR 
...
40 
EXHIBIT – O 
Q14] (B) what do you feel about the service of following brands? 
BRAND NAME 
A. HIGHLY 
SATISFIED 
B. 
S...
41 
Chapter 6: Learnings
42 
Learnings 
1) 99% of 70 dealers are keeping multiple brands in their showroom. 
2) 99% of 70 respondents were aware of...
12) CASH DISCOUNT is most suitable OFFER to customer. 
13) Sansui has highest service related complaints as compared to ot...
44 
Chapter 7: Contribution
45 
Contribution 
1. Greatly benefitted the Philips Electrolux Electronics company in Aurangabad region where I 
visited 7...
15. Attractive schemes must be launched by company in order to attract lower, middle class 
46 
customer. 
16. To increase...
47 
Chapter 8: References / Bibliography
48 
Bibliography 
BOOKS 
1) Marketing Management (13th edition) – Philip Kotler 
2) Business Research Method – Nirali Publ...
ix 
Appendices 
Appendix 1 
QUESTIONNAIRE 
We are doing a brief survey to find out the market share of Philips LED TV’s & ...
x 
4. Which brand customer asks first after entering the showroom? 
LG Philips. Samsung 
Panasonic Onida Videocon 
Sony Sa...
xi 
8. What are the current market status/ Counter share of these brands 
Name Sales LED 
Per Year 
Philips 
LG. 
Samsung ...
xii 
12. How many DDB LED sales per month- 
Name Sales DDB LED 
Per Month 
Philips 
Sansui 
Videocon 
13. Which of the fol...
xiii 
Appendix 2 
SR. NO DEALER OR RETAILER NAME ADDRESS 
1 SHAH & SONS NEW GULMANDI ROAD, AURANGABAD 
2 BAJAJ ENTERPRISES...
xiv 
39 KHAMBEKAR ELECTRONICS TALAK ROAD, VAIJAPUR 
40 AMAN ELECTRONICS GARKHEDA, AURANGABAD 
41 SARODE AGENCY SHIVAJI NAG...
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Project Report on Comparative Study Philips LED With Other Competitive Brands

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MBA Summer Internship Project Report, project title is Comparative Study Philips LED With Other Competitive Brands. the research was conducted in PE Electronics Ltd. Aurangabad.

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Project Report on Comparative Study Philips LED With Other Competitive Brands

  1. 1. A Summer Internship Project Report on COMPARATIVE STUDY OF PHILIPS LED AND OTHER COMPETITIVE BRANDS Submitted in partial fulfillment of the requirement for the degree of Master of Business Administration (Affiliated to University of Pune) By KAPIL DNYANDEO SHELKE Roll No.D2M-21 Under the guidance of PROF. ANJALI PASHANKAR A study conducted for PHILIPS ELECTROLUX ELECTRONICS LIMITED, AURANGABAD At Indira School of Business Studies Tathwade, Pune – 411033 2013-2015
  2. 2. i Acknowledgement It is indeed of great moment of pleasure to express my senses of per found gratitude to all the people who have been instrumental in making my training a rich experience. I got an opportunity to get a project in PE ELECTRONICS limited. For this, I would like to thank Mr. Sushil Mantri who talked to the concerned person and without whom an internship with the company would not have been possible. I express my gratitude to Mr. TAREQUE QUAZI (Area Sales Head), my company guide and my faculty guide Prof. ANJALI PASHANKAR for giving me an opportunity to work and make the best out of my internship. I thank to Mr. Raju Angre (Branch manager) and Mr. RAHUL SOMANI (RSO) for their full support to me and constantly guided and supported me throughout the training period. My heartfelt gratitude also goes out to the staff and employees at PE ELECTRONICS limited for having co-operated with me and guided me throughout the training period. I thank my college, INDIRA SCHOOL OF BUSINESS STUDIES, for having given me this opportunity to put to practice, the theoretical knowledge that I imparted from the program.
  3. 3. ii Certificate from ISBS This is to certify that the Summer Training Report “COMPARATIVE STUDY OF PHILIPS LED AND OTHER COMPETITIVE BRANDS” at “PE ELECTRONICS” is a bonafide work carried out by KAPIL SHELKE in the partial fulfillment of requirement for the award of MASTER OF BUSINESS ADMINSTRATION (MBA) course approved by All India Technical Education (AICTE) Ministry of HRD, Government of India, New Delhi. To the best of my knowledge & belief this work, is not submitted published elsewhere for any degree or diploma examination. PROF. ANJALI PASHANKAR (FACULTY GUIDE)
  4. 4. iii
  5. 5. iv Executive Summary PE Electronics Ltd is a new business unit that brings together two premium brands Philips (range of television products) and Electrolux (range of Home Appliances) that complement each other as a single entity under a unique brand licensee agreement. Philips is a range of Television Products and Electrolux is a range of Home Appliances. They set up in April 2010; PE Electronics Ltd. is headquartered in Mumbai and will operate in 9 zones with 24 branch offices across the country. As part of PE Electronics, the Philips product range will consist of High definition LEDs, LCDs and Ultra Slim Color TV’s. The Electrolux product range will consist of Refrigerators, Washing Machines, Microwave Ovens and Air- Conditioners. The main objective of the research is to find out the condition of Philips service in the market and know where consumers and dealers are satisfied with the services which are provided to them. Research Objectives are study of the awareness of the product ,Buying behavior of the customer ,analysis of the demand ,quality of product, market shares of company, Dealers selling strategies, Performance of the product and customer satisfaction. Findings of the project are 99% respondents were aware of PHILIPS LED. About quality of PHILIPS LED numbers of respondents have positive perception greater than negative perception because 93% dealer perceives positive attributes of PHILIPS LED as against 7% negative. From the above project I learned that Philips is the reputed brand in the Aurangabad region because the brand awareness is about 99%. Philips as brand also has other competitors in the market.
  6. 6. v Index / Table of Contents S N Contents Pg No 1 Introduction / Project Outline 1 2 Industry / Company overview 4 3 Objectives 17 4 Research Methodology 19 5 Data Analysis , Results and Interpretation 22 6 Learnings 39 7 Contribution 42 8 References / Bibliography 45
  7. 7. vi List of Tables Table No Details Pg No 2.1 Board of Directors 6 2.2 Employment Contribution 7 5.1 Brands Keep Dealers in Their Showroom 24 5.2 Awareness of Philips LED 25 5.3 Factors Influencing (Overall) 26 5.4 Demand of Brands 27 5.5 No. of Most Sale Brand 28 5.6 Quality of Philips 29 5.7. Factors Influencing Product wise 30 5.8 Counter share of Brand 31 5.9 Market Share of Brand 32 5.10 Awareness of Philips DDB 33 5.11 Factors Most Enables to Purchase Philips DDB 34 5.12 DDB TV’s Sales Per Year 35 5.13 Offers Appreciated to Customer 36 5.14(A) Complaints Per Year 37 5.14(B) Service Satisfaction 38
  8. 8. vii List of Figures Table No Details Pg No 2.1 Sales by Business 2013 16 5.1 No. of Brands Keep Dealers in Their Showroom 24 5.2 Percentage of Philips LED Awareness 25 5.3 Percentage of Factors Influencing (Overall) 26 5.4 Percentage of Brand Demand 27 5.5 Highest Sale Brands 28 5.6 Percentage of Quality of Philips 29 5.7 No. of Factors Influencing Product wise 30 5.8 No. of LED Sales Per Year. 31 5.9 Percentage of Market Share in Comparison to Other Competitors 32 5.10 Percentage of Philips DDB Awareness 33 5.11 Factors Most Enables to Purchase Philips DDB 34 5.12 No. of DDB TV’s Sales Per Year 35 5.13 Offers Appreciated To Customer 36 5.14(A) No. of Complaints Per Year 37 5.14(B) Satisfaction Level of Brands 38
  9. 9. viii Abbreviations Abbreviations Long form PE Philips Electrolux RSO Regional Sales Officer TV Television LCD Liquid Crystal Display LED Light Emitting Diode Fig. Figure DDB Digital Direct Broadcast
  10. 10. 1 Chapter 1: Introduction / Project Outline
  11. 11. 2 Introduction PHILIPS ELECTROLUX Electronics Limited India is a new business unit that brings together two premium brands Philips and Electrolux that complement each other as a single entity under a unique brand licensee agreement. Philips is a range of Television Products and Electrolux is a range of Home Appliances. They set up in April 2010; PE Electronics Ltd. is headquartered in Mumbai and will operate in 9 zones with 24 branch offices across the country. As part of PE Electronics, the Philips product range will consist of High definition LEDs, LCDs and Ultra Slim Color TV’s. The Electrolux product range will consist of Refrigerators, Washing Machines, Microwave Ovens and Air- Conditioners. Brands like LG, Samsung, Videocon, and Onida, inclusive of Igo, have been able to confirm their presence and during 2011 their combined market presence was 77.5 percent compared to 58.3 percent in 2010. However, their absolute numbers have reduced. Sales of some other brands such as the following in the 0.1 to 0.2 million category like Haier, TCL, Samsung, Oscar, Sony, Panasonic, Philips, Onida, Videocon. In the present scenario Samsung, Sony, and LG are the major players in the segment with a market share of 61 percent during 2011. In 2010, these companies held a combined market share of 81 percent. Other companies like Videocon, Toshiba, and Panasonic are quickly gaining ground in this segment. Project Outline: Our main objective is to compare the Philips LED with other competitive brands i.e. Samsung, Sony, LG, Videocon, Sansui, Onida, and Panasonic. 1) Research was conducted at PE-electronics Aurangabad. 2) Data was collected about Dealer i.e. no. of stocks, brands etc 3) Survey was conducted to understand that how many are aware of Philips product.
  12. 12. The entire team at Philips-Electrolux division is new, including sales personnel, and Videocon has poached a number of mid-senior level managers from Samsung, said a person with direct knowledge of the development. "It is but natural to expect that the new brand heads will bring in some people from the company they were working with," the same person said. The new business unit has been formed even as negotiations are on between Videocon and Electrolux to extend their brand license deal beyond 2010. Philips and Electrolux were clubbed together as a business unit as they are the premium brands in the Videocon portfolio and complement rather than compete with each other given their product mix. Videocon is a multi-brand consumer durable firm selling products such as televisions, refrigerators, washing machines, air conditioners under Videocon, Sansui, Ken star, Electrolux, Kelvinator brands. 3
  13. 13. Chapter 2: Industry Overview& Company Overview 4
  14. 14. 5 Industry Overview Electronics Industry in India The Indian electronics industry had its origins to the year 1965 with an orientation towards space and defense technologies. This was rigidly controlled and initiated by the government. This was followed by developments in consumer electronics mainly with transistor radios, black & white TVs, calculators, and other audio products. Color televisions soon followed. 1982 was a significant year in the history of television in India when the government allowed thousands of color TV sets to be imported into the country to coincide with the broadcast of Asian Games in New Delhi. 1985 saw the advent of Computers and Telephone exchanges, which were succeeded by Digital Exchanges in 1988. The period between 1984 and 1990 was the golden period for electronics during which the industry witnessed continuous and rapid growth. Consumer Electronics - Consumer electronics (durables) sector continues to be the main stay of the Indian electronic industry contributing about 32 per cent of the total electronic hardware production. The market is expected to grow at 10 to 12 per cent annually. The urban consumer durables market is growing at an annual rate of seven to 10 per cent, the rural durables market is growing at 25 per cent annually. Some high-growth categories within this segment include mobile phones, TVs, and music systems. Current Scenario - In recent years the electronic industry is growing at a brisk pace. The demand in the Indian market is expected to touch $400 billion by 2020. The largest segment is the consumer electronics segment. While is largest export segment is of components. Under the Modified Special Incentive Package Scheme (M-SIPS), the government will provide up to Rs 100 billion in benefits to the industry during the 12th Five Year Plan (2012-17). India's production constitutes only about 1.3% of the global electronics hardware production of $1.7 trillion. Hence it is miniscule by international comparison. However the demand in the Indian market is growing rapidly and investments are flowing in to augment manufacturing capacity. The consumer electronics and durables industry is currently poised at about Rs 340 billion. India is also an exporter of a vast range of electronic components and products for the following segments  Display technologies  Entertainment electronics  Optical Storage devices  Passive components  Electromechanical components  Telecom equipment  Transmission & Signaling equipment  Semiconductor designing  Electronic Manufacturing Services (EMS) In consumer electronics Korean companies such as LG and Samsung have made commitments by establishing large manufacturing facilities and now enjoy a significant share in the growing market for products such as Televisions, CD/DVD Players, Audio equipment and other entertainment products.
  15. 15. 6 Company Overview PHILIPS INDIA Philips began operations in India in 1930 with the establishment of Philips Electrical Co. (India) Pvt Ltd in Kolkata as a sales outlet for imported Philips lamps. In 1938, Philips established its first Indian lamp-manufacturing factory in Kolkata. In 1948, Philips started manufacturing radios in Kolkata. In 1959, a second radio factory was established near Pune. In 1957, the company converted into a public limited company, renamed "Philips India Ltd". In 1970 a new consumer electronics factory began operations in Pimpri near Pune; the factory was closed in 2006. In 1996, the Philips Software Centre was established in Bangalore, later renamed the Philips Innovation Campus. In 2008, Philips India entered the water purifier market. PHILIPS Koninklijke Philips N.V. (Royal Philips, commonly known as Philips) is a Dutch diversified technology company headquartered in Amsterdam with primary divisions focused in the areas of Healthcare, Consumer Lifestyle and Lighting. It was founded in Eindhoven in 1891 by Gerard Philips and his father Frederik. It is one of the largest electronics companies in the world and employs around 122,000 people across more than 60 countries. Board of Directors Non-Executive Director & Chairman S. M. Datta Managing Director Krishna Kumar Ananthasubramanian Executive Director Jan-Hein Louwman Chief Executive Officer Krishna Kumar Consumer Lifestyle ADA Ratnam Chief Financial Officer Jan-Hein Louwman Human Resources Krish Shankar Lighting Nirupam Sahay Strategy & Business Development Priyank Agarwal Chief General Counsel Rajiv Mathur Philips Innovation Campus Srinivas Prasad Chief Marketing Officer Vivek Sharma
  16. 16. Philips is organized into three main divisions: Philips Consumer Lifestyle (formerly Philips Consumer Electronics and Philips Domestic Appliances and Personal Care), Philips Healthcare (formerly Philips Medical Systems) and Philips Lighting. As of 2012 Philips was the largest manufacturer of lighting in the world measured by applicable revenues. In 2013, the company announced the sale of the bulk of its remaining consumer electronics operations to Japan's Funai Electric Co. but in October 2013, the deal to Funai Electric Co was broken off and the consumer electronics operations remain under Philips. Philips said it would seek damages for breach of contract in the $200-million sale. Employment-The total number of Philips Group employees (Continued operations) was 114,689 at the end of 2013, compared to 116,082 at the end of 2012. Approximately 41% were employed in the Lighting sector, due to the continued vertical integration in this business. Some 32% were employed in the Healthcare sector and approximately 16% in the Consumer Lifestyle sector. 7 Employment Sector Employee Per Sector 2013 Health care 37,008 Consumer Lifestyle 17,854 Lighting 46,890 Innovation, Group & Services 12,937 Table No-2.2 Major Office Locations in India Gurgaon (Corporate Office and Northern Regional Office) Visit/Write Philips India Limited 9th Floor, DLF 9-B, DLF Cyber City, Sector 25, DLF Phase – 3, Gurgaon – 122002, India. Tel: +91-
  17. 17. 8 Kolkata (Registered Office and Eastern Regional Office) Visit/Write Philips India Limited 7, Justice Chandra Madhab Road, Kolkata – 700020, India. Tel: +91-33-24867621 Bengaluru Visit/Write Philips India Limited Philips Innovation Campus MFAR Manyata Tech Park, Nagavara, Bangalore – 560045, India. Tel: +91-80-41890000 Chennai (Southern Regional Office) Visit/Write Philips India Limited Temple Towers, 5th Floor, Old No: 476, New No: 672, Anna Salai, Nandanam, Chennai – 600035, India. Tel: +91-44-66501000 Hyderabad Philips India Limited 6-3-1109/103, 3rd Floor, Jewel Pawani Towers, Raj Bhavan Road, Somajiguda, Hyderabad – 500082, India. Tel: +91-40-66467676
  18. 18. 9 Mumbai (Western Regional Office) Visit/Write Philips India Limited Technopolis Knowledge Park, Mahakali Caves Road, Chakala, Andheri (E), Mumbai – 400093, India. Tel: +91-22-66912000 HISTORY The Philips Company was founded in 1891 by Gerard Philips and his father Frederik. Frederik, a banker based in Zaltbommel, financed the purchase and setup of a modest, empty factory building in Eindhoven, where the company started the production of carbon-filament lamps and other electro-technical products in 1892. This first factory has been adapted and is used as a museum. PHILIPS LOGO PHILIPS CURRENT LOGO
  19. 19. 10 Company Profile Royal Philips- is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2013 sales of EUR 23.3 billion and employs approximately 115,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. Product Range: There are various series in LED LED SERIES 3500 MODEL MRP SPECIFICATION 24PFL3538 `16,990/- LED, HD Ready, CRYSTAL CLEAR, 120Hz Perfect Motion Rate, 6W SOUND, USB, HDMI LED SERIES 3900 MODEL MRP SPECIFICATION 32PFL3938 `27,000/- LED, Full HD 1080p, Pixel Plus HD, 120Hz Perfect Motion Rate, 16W SOUND, USB, HDMI 24PFL3938 `15,000/- 22PFL3938 `14,000/- 20PFL3938 `12,000/-
  20. 20. 11 LED SERIES 4700 MODEL MRP SPECIFICATION 50PFL4758 `79,000/- LED, Full HD 1080p, Pixel Plus HD, 120Hz Perfect Motion Rate, 20W SOUND, USB, HDMI 46PFL4758 `69,000/- 40PFL4758 `44,000/- 40PFL4757 `46,990/- 32PFL4738 `27,000/- 32PFL4737 `27,990/- 29PFL4738 `21,500 24PFL4738 `15,990 22PFL4758 `14,000 LED SERIES 4900 MODEL MRP SPECIFICATION 32PFL4938 `27,000/- LED, HD Ready, Pixel Precise HD, 240Hz Perfect Motion Rate, 16W SOUND, USB, HDMI 29PFL4938 `21,490/-
  21. 21. 12
  22. 22. 13 LED SERIES 5500 MODEL MRP SPECIFICATION 42PFL5578 `60,990/- DDB, Full HD 1080p, Pixel Precise HD, 240Hz Perfect Motion Rate, 20W SOUND, USB, HDMI 32PFL5578 `34,990/- LED SERIES 5900 MODEL MRP SPECIFICATION 29PFL5937 `23,490/- LED, HD Ready, Pixel Plus HD, 120Hz Perfect Motion Rate, 16W SOUND, USB, HDMI LED SERIES 6300 MODEL MRP SPECIFICATION 50PFL6358 `89,000/- LED, Full HD 1080p, Pixel Precise HD, 240Hz Perfect Motion Rate, 20W SOUND, USB, HDMI 46PFL6358 `79,000/- 40PFL6358 `53,000/-
  23. 23. 14 LED SERIES 6900 MODEL MRP SPECIFICATION 42PFL6977 `60,990/- DDB, Full HD 1080p, Pixel Precise HD, 240Hz Perfect Motion Rate, 20W SOUND, USB, HDMI, 2 or 1Year HD D2H Subscription. 32PFL6977 `34,990/- LED SERIES 7900 MODEL MRP SPECIFICATION 42PFL7977 `75,990/- DDB, Full HD 1080p, Perfect Pixel HD, 240Hz Perfect Motion Rate, 20W SOUND, USB, HDMI, 2 or 1Year HD D2H Subscription. 32PFL7977 `49,990/- LED SERIES 8700 MODEL MRP SPECIFICATION
  24. 24. 42PFL6977 `1,04,000/- DDB, Full HD 1080p, Pixel Precise HD, 480Hz Perfect Motion Rate, 20W SOUND, USB, HDMI, 2 Year HD D2H Subscription. 15 Digital Direct Broadcast: The DDB Foundation is a union of seven technology giants. The foundation has come up with its most prestigious innovation Digital Direct Broadcast (DDB) technology platform. The DDB technology platform is an advanced TV operating system, which allows the DDB enabled televisions to perform multiple functions never experienced before on one single platform. This revolutionary technology is pioneered by STMicroelectronics - World’s leading semiconductor company, Irdeto – World’s leading innovative software and application maker, Nivio – World’s leading cloud computing brand, Faroudja – Emmy award winning audio- video technology, Strata – World’s leading sound technology and is presented by Videocon d2h - India’s most advanced DTH service provider and Phillips – World’s leader in healthcare, lighting and consumer lifestyle brand. DDB- Digital Direct Broadcast platform is an advanced TV operating system, which allows the DDB enabled televisions to perform multiple functions never experienced before on one single platform. This new technological wave rides high on features such as- receiving, processing and display capability of real Full HD 1080p digital signals without the help of any set-top box, giving you an audio-visual experience never seen or heard before, dual core processor – 450 MHz, 14-bit video processor; Motion Enhancement and Motion Correction (MEMC), which interpolates and constructs the “in between” frames to eliminate issues related to both motion judder and motion blur, giving you an outstanding viewing experience, 3D Technology, Faroudja Video and Audio Optimized that eliminates any distortion caused by noise signal and gives you a vivid and clear image for your viewing; Strata Certified Audio and 10- band Graphic Equalizer. Its cloud computing abilities help you access your files remotely which are saved on it. And last but not the least is fully fledged internet experience along with net buttons like Facebook, Youtube, Twitter, Picassa, eWeather, Internet Radio, mail and chat client and File Sharing.
  25. 25. 16 Total Sales by Business 2013: Consumer Lifestyle as a % Vision and Mission Vision Health & Wellness 20% Domestic Appliances 47% Personal Care 33% At Philips, we strive to make the world healthier and more sustainable through innovation. Our goal is to improve the lives of 3 billion people a year by 2025. We will be the best place to work for people who share our passion. Together we will deliver superior value for our customers and shareholders.
  26. 26. 17 Mission Improving people’s lives through meaningful innovation.
  27. 27. 18 Chapter 3: Objectives
  28. 28. 19
  29. 29. 20 Objective  To determine the market share of Philips LED TV’s & other competitive brands.  To identify the factors influencing consumer purchase decision in Aurangabad region.  Study of dealer Awareness about LED and DDB in Aurangabad Region.  To know the dealer and consumer satisfaction towards service.
  30. 30. 21 Chapter 4: Research Methodology
  31. 31. 22 Research Methodology “Research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific situation or problem”. The objective of this section is to describe the research procedure and methods that have been adopted for the achievement of the project objectives. Research Design- Descriptive Research Method: • Descriptive Research method attempts to determine the extent of differences in the needs, perceptions, attitude and characteristics of subgroups. It determines the answers as to who, what, when, where, and how questions .For E.g. identify the demographics of the consumers who purchase electronics products. My research is Survey in nature. Sampling Design- Sample Size -70 Sampling Framework -AURANGABAD REGION Sampling Method -Systematic Sampling. Data Collection- Method of Data collection: In order to study the consumer perception regarding the uses of Philips Products with respect to other companies in Aurangabad region both primary and secondary data will be collected.  The study proposed to collect Primary Data through questionnaire using survey method. So as to give a precise, accurate, realistic and relevant data.  The Secondary Data as it has always been important for the completion of any report provides a reliable, suitable, equate and specific knowledge. The data will collect from websites published by the company.
  32. 32. 23 Sampling Technique: The study proposed to use convenience sampling. Sample Area: In order to make a comparative analysis study the consumer perception as well as dealer & retailers perception of Philips products with respect to its competitor, the data for the study has been collected through a survey of Dealers/Retailers of Aurangabad City and surroundings.
  33. 33. 24 Chapter 5: Data Analysis and Interpretation
  34. 34. 25 Data Analysis and Interpretation Data Analysis of The DEALER or RETAILER Questionnaire for PHILIPS LED For this purpose I conducted a survey with the sample size of 70. This sample includes the dealers and the retailers in the area of Aurangabad and surroundings. The questionnaire having 15 questions was prepared to obtain the desired information and the method of personnel interview was also adopted for those dealers who were not interested in filling the questionnaire and the data got is then analyzed and following are the results for the same.
  35. 35. 26 EXHIBIT – A Q.1) which of the following brands of LED does you keep in your showroom? Brand Name No. of Respondents 1. PHILIPS 53 2. LG 53 3. SAMSUNG 57 4. SONY 55 5. SANSUI 51 6. VIDEOCON 47 7. ONIDA 43 8. PANASONIC 27 9. OTHER 30 Table No. 5.1 It can be observed from the above exhibit, Fig 5.1 shows that out of 70 dealers or retailers who were part of survey in Aurangabad and surroundings where 53 keep PHILIPS in their showroom, 53 keep LG, 57 keep SAMSUNG, 56 keep SONY, 51 keep SANSUI, 47 keep VIDEOCON, 43 keep ONIDA, 27 keep PANASONIC, and 30 keep other than above brands. HOW MANY BRANDS KEEP DEALERS IN Fig 5.1 53 53 57 55 51 47 43 27 30 SHOWROOM
  36. 36. 27 EXHIBIT – B Q2) Are you aware about the Philips LED? Table No. 5.2 It can be observed from the above exhibit, that from 70 respondents 99% dealers are aware of PHILIPS LED. 1 % dealers are totally unaware of PHILIPS LED. Fig 5.2 shows that 69 dealers are aware about Philips LED and only 1 dealer is not aware about Philips LED. PHILIPS LED AWARENESS GRAPH HOW MANY DEALER AWARE ABOUT PHILIPS LED NO 1% YES 99% Fig. 5.2 AWARENESS OF PHILIPS LED NO. OF RESPONDENTS PERCENTAGE YES 69 99% NO 1 1% TOTAL 70 100%
  37. 37. 28 EXHIBIT – C Q3) which factor influencing in buying decision of customer? (Overall) FACTORS NO. OF RESPONDENTS 1. PRICE 26 2. BRAND IMAGE 16 3. SERVICES 3 4. ALL 25 TOTAL 70 Table No. 5.3 Above exhibit are gives idea about which factors most influencing (in overall view) in buying decision of customer. Fig 5.3 shows that PRICE is most important factor than other. In survey of 70 dealers 26 dealers are choose PRICE i.e. 37 percent, 25 dealers choose ALL i.e. 36 percent, 16 dealers choose BRAND IMAGE i.e. 23 percent, And only 3 dealers choose Services i.e. 4 percent. OVERALL FACTORS INFLUENCING IN BUYING DECISION OF Fig. 5.3 1. PRICE 37% 2. BRAND IMAGE 3. SERVICES 23% 4% 4. ALL 36% CUSTOMER
  38. 38. 29 EXHIBIT – D Q4) which brand customer asks first after entering the showroom? BRAND NAME NO. OF RESPONDENTS 1. LG 7 2.PHILIPS 5 3. SAMSUNG 26 4. PANASONIC 0 5. ONIDA 1 6. VIDEOCON 6 7. SONY 25 8. SANSUI 0 TOTAL 70 Table No. 5.4 It can be observed from the Exhibit – D, which brand customer ask first after entering the showroom. We saw that out of 70 dealers 26 dealers choose Samsung is high demand brand by customer, i.e. 37 % (In Fig. 5.4). And only 5 dealers choose Philips is high demand brand, i.e. 7%. DEMAND OF BRAND 1. LG 2.PHILIPS 3. SAMSUNG 4. PANASONIC 5. ONIDA 6. VIDEOCON 7. SONY 8. SANSUI 10% Fig. 5.4 7% 37% 9% 1% 0% 36% 0%
  39. 39. 30 EXHIBIT – E Q5) which of the following brands of LED sell most? BRAND NAME NO. OF RESPONDENTS PERCENTAGE 1. SAMSUNG 18 26% 2. VIDEOCON 13 19% 3. SONY 12 17% 4. PHILIPS 11 16% 5. SANSUI 7 10% 6. LG 3 4% 7. PANASONIC 3 4% 8. ONIDA 2 3% 9. OTHER 1 1% TOTAL 70 100% Table No. 5.5 It can be observed from the above exhibit SAMSUNG is a highest sell brand in Aurangabad region. Out of 70 dealers 18 dealers responds Samsung as their first choice i.e. 26%. While Philips as a fourth choice i.e. 16% HIGHEST SELL BRAND Fig. 5.5 18 13 12 11 7 3 3 2 1
  40. 40. 31 EXHIBIT – F Q6) what do you feel about Quality of Philips LED products? QUALITY OF PHILIPS LED NO. OF RESPONDENTS 1. VERY GOOD 13 2. GOOD 39 3. SATISFACTORY 13 4. POOR 5 TOTAL 70 Table No. 5.6 From the above exhibit we conclude that 39 dealers prefer that PHILIPS LED quality is GOOD. 13 say that PHILIPS LED quality is very good, 13 say that quality is satisfactory and 5 say that PHILIPS LED quality is poor. NO. OF RESPONDENTS 1. VERY GOOD 18% 2. GOOD 56% Fig. 5.6 3. SATISFACTORY 19% 4. POOR 7% 1. VERY GOOD 2. GOOD 3. SATISFACTORY 4. POOR
  41. 41. 30 30 3 5 32 EXHIBIT- G Q7) which factor influencing in buying decision of customer? BRAND NAME PRICE QUALITY TECHNOLOGY OFFERS SERVICES OTHER 1. PHILIPS 53 52 10 3 30 0 2. LG 45 54 30 0 26 3 3. SAMSUNG 50 61 23 2 51 1 4. SONY 50 60 37 4 53 3 5. SANSUI 51 27 1 3 9 0 6. VIDEOCON 50 25 2 4 15 1 7. ONIDA 42 25 0 0 4 1 8. PANASONIC 29 11 1 0 1 0 OTHER BRAND 30 10 5 30 4 2 Table No. 5.7 From the above exhibit we saw that Philips PRICE is most influencing in buying decision of customer i.e. 53. Samsung QUALITY is most influencing in buying decision of customer i.e. 61. Sony TECHNOLOGY, SERVICES and OTHER Factor are most influencing in buying decision of customer i.e. 37, 53 & 3. While OFFER is most influencing factor in case of Other brand (30) like Haier, LLOYD, Sharp, Mitashi, etc. In OTHER Factors include LOOK, BRAND IMAGE etc. 0 2 4 3 4 0 0 Fig. 5.7 53 45 50 50 52 50 42 29 30 52 54 61 60 27 25 25 30 23 37 10 11 10 1 2 0 1 26 51 53 9 15 4 1 4 0 3 1 3 0 1 1 0 2 1. PHILIPS 2. LG 3. SAMSUNG 4. SONY 5. SANSUI 6. VIDEOCON 7. ONIDA 8. PANASONIC OTHER BRAND FACTORS INFLUENCING IN BUYING DECISION PRICE QUALITY TECHNOLOGY OFFERS SERVICES OTHER
  42. 42. 33 EXHIBIT – H Q8) which are the current counter share of the following brands? BRAND NAME Sales LED Per Year 1. SAMSUNG 3125 2. SANSUI 2650 3. SONY 2634 4. VIDEOCON 2240 5. LG 2037 6. PHILIPS 1504 7. ONIDA 1417 8. PANASONIC 1060 9. OTHER 634 Table No. 5.8 In the above exhibit we saw that, (all are approximately) Samsung sales 3125 LED per year and Philips sales 1504 LED per year. In the above exhibit we saw that, SAMSUNG is a highest sale brand in comparison to other brands. Fig. No. 5.8 3125 2650 2634 2240 2037 1504 1417 1060 634 Sales LED Per Year
  43. 43. 34 EXHIBIT – I Q9) which electronics company has more market share in comparison to other electronics company? BRAND NAME MARKET SHARE IN COMPARISON TO OTHER COMPETITORS PERCENTAGE 1. SONY 17 24% 2. PHILIPS 8 12% 3. SANSUI 5 7% 4. LG 4 6% 5. SAMSUNG 19 27% 6. PANASONIC 1 1% 7. ONIDA 2 3% 8. VIDEOCON 13 19% OTHER 1 1% Table No. 5.9 Above exhibit we calculate that out of 70 dealers 19 dealers say SAMSUNG is more market share as compared to other brands, i.e. 27% and 8 dealers say PHILIPS has more market share, i.e. 12%. MARKET SHARE IN COMPARISON TO OTHER COMPETITORS Fig. 5.9 1. SONY 24% 2. PHILIPS 12% 3. SANSUI 4. LG 7% 6% 5. SAMSUNG 27% 7. ONIDA 3% 6. PANASONIC 1% 8. VIDEOCON 19% OTHER intex 2%
  44. 44. 35 EXHIBIT – J Q10) Are you aware about the Philips DDB? PHILIPS DDB RESPONDENTS PERCENTAGE YES 47 67% NO 23 33% TOTAL 70 100% Fig. 5.10 It can be observed from the above exhibit, that from 70 respondents 67 % dealers are aware of PHILIPS DDB, 33 % dealers are totally unaware of PHILIPS DDB. Fig 5.10 shows that 47 dealers are aware about Philips DDB and 23 dealers are not aware about Philips DDB. HOW MANY DEALER AWARE ABOUT THE Fig. 5.10 YES 67% NO 33% PHILIPS DDB
  45. 45. 36 EXHIBIT – K Q11) which factors most enables customer to purchase DDB TV’s? 1. BEST PICTURE QUALITY 10 2. NO SIGNAL LOSS 3 3. NO ADDITIONAL SET TOP BOX 41 4. ONLY SINGLE WIRE CONNECTION 2 5. DUAL CORE PROCESSOR 0 14-BIT VIDEO PROCESSOR 1 7. PERFECT NATURAL MOTION 0 8. SINGLE REMOTE USE FOR LED & D2H 4 9. OFFER 2 Table no. 5.11 In the above exhibit we saw that which factor most enables customer in buying decision of PHILIPS DDB. We saw that out of 47 dealers 41 suggest NO ADDITIONAL SET TOP BOX, Out of 47 dealers 10 says BEST PICTURE QUALITY, 4 says SINGLE REMOTE USE FOR LED & D2h, 3 says NO SIGNAL LOSS, 2 says ONLY SINGLE WIRE CONNECTION, 2 says OFFERS and 1 say 14-BIT VIDEO PROCESSOR. Fig. 5.11 10 3 41 2 0 1 0 4 2 45 40 35 30 25 20 15 10 5 0 1. BEST PICTURE QUALITY 2. NO SIGNAL LOSS 3. NO ADDITIONAL SET TOP BOX 4. ONLY SINGLE WIRE CONNECTION 5. DUAL CORE PROCESSOR 14-BIT VIDEO PROCESSOR 7. PERFECT NATURAL MOTION 8. SINGLE REMOTE USE FOR LED & D2H 9. OFFER
  46. 46. 37 EXHIBIT - L Q12) How many DDB LED sales per year? BRAND NAME SALES DDB PER YEAR PERCENTAGE 1. PHILIPS 154 41% 2. SANSUI 210 34% 3. VIDEOCON 255 25% Table No. 5.12 In the above Exhibit we saw that, how many ddb sales per year of a particular brand, in this only 3 brands having a DDB i.e. PHILIPS, SANSUI, VIDEOCON. We can be observed from the above Exhibit 255 DDB sales of VIDEOCON, 210 DDB sales of SANSUI and 154 DDB sales of PHILIPS. VIDEOCON is a highest sales brand in DDB. In percentage their market share is 41 %, SANSUI has a 34 % market share and PHILIPS has 25 % market share. 1. PHILIPS 2. SANSUI 3. VIDEOCON 300 250 200 150 100 50 SALES DDB PER YEAR 154 210 255 Fig. 5.12 0 SALES DDB PER YEAR
  47. 47. 38 EXHIBIT – M Q13) which of the following offers are appreciated by customer? OFFERS OFFERS APPRECIATED BY CUSTOMER 1. CASH DISCOUNTS 43 2. GIFT VOUCHERS 0 3. FREE APPLIANCES 0 4. COMBO OFFERS 1 5. EXCHANGE OFFER 0 6. FINANCE OFFER 26 Table No. 5.13 It can be observed from above exhibit that out of 70 dealer 43 dealers say CASH DISCOUNT offer is most appreciated to customer, 26 dealers say FINANCE OFFER is most appreciated to customer, 1 dealer is say COMBO OFFER is appreciated to customer and no one say remaining offer is appreciated to customer. From above we say that CASH DISCOUNT offer is most suitable to customer. Fig. 5.13 1. CASH DISCOUNTS 2. GIFT VOUCHERS 3. FREE APPLIANCES 4. COMBO OFFERS 5. EXCHANGE OFFER 6. FINANCE OFFER 43 0 0 1 0 26 OFFERS APPRECIATED BY CUSTOMER
  48. 48. 39 EXHIBIT – N Q14] (A) how often do you get service related complaints from customer? BRAND NAME COMPLAINTS PER YEAR 1. SANSUI 773 2. VIDEOCON 733 3. ONIDA 670 4. PHILIPS 589 5. PANASONIC 529 6. SAMSUNG 512 7. LG 418 8. SONY 320 Table No. 5.14 From above exhibit we can be observed that SANSUI has more complaints than other competitors. SANSUI has 773 complaints and PHILIPS has 589 complaints and SONY has very less complaints as compared to other brand. Fig. 5.14 773 733 670 589 529 512 418 320 1. SANSUI 2. VIDEOCON 3. ONIDA 4. PHILIPS 5. PANASONIC 6. SAMSUNG 7. LG 8. SONY COMPLAINTS PER YEAR
  49. 49. 40 EXHIBIT – O Q14] (B) what do you feel about the service of following brands? BRAND NAME A. HIGHLY SATISFIED B. SATISFIED C. MODERATE D. DISSATISFIED AVAILABILITY OF BRAND 1. PHILIPS 8 24 18 4 54 2. LG 10 30 13 1 54 3. SAMSUNG 11 32 17 0 60 4. SONY 10 33 13 0 56 5. SANSUI 5 24 21 3 53 6. VIDEOCON 4 25 20 3 52 7. ONIDA 3 22 20 3 48 8. PANASONIC 1 18 13 2 34 Table No. 5.15 In above table we saw that out of 54 dealers of PHILIPS 8 are HIGHLY SATISFIED, 24 are SATISFIED, 18 are MODERATE and 4 are DISSATISFIED. SATISFACTION LEVEL A. HIGHLY SATISFIED B. SATISFIED C. MODERATE D. DISSATISFIED Fig. 5.15 8 10 11 10 5 4 3 1 24 30 32 33 24 25 22 18 18 13 17 13 21 20 20 13 4 1 0 0 3 3 3 2
  50. 50. 41 Chapter 6: Learnings
  51. 51. 42 Learnings 1) 99% of 70 dealers are keeping multiple brands in their showroom. 2) 99% of 70 respondents were aware of PHILIPS LED. 3) Price is most important factor in buying decision of customer. 4) Samsung is high demand brand in Aurangabad region as compare to other. 5) Samsung is highest sell brand in Aurangabad region as compare to other. 6) About quality of PHILIPS LED number of respondents having positive perception greater than negative perception because 93% dealer perceives positive attributes of PHILIPS LED as against 7% negative. Out of these 93% positive perceivers  56% dealer response PHILIPS LED QUALITY is GOOD.  18% dealer response PHILIPS LED QUALITY is VERY GOOD and  19% dealer response PHILIPS LED QUALITY is SATISFACTORY. 7) There are various factors of various brands that are influencing buying decision of customer. Philips - PRICE is most influencing. Samsung - QUALITY is most influencing. Sony - TECHNOLOGY, SERVICES and OTHER factor like BRAND IMAGE, LOOK is most influencing. LG - BRAND IMAGE AND LOOK is most influencing. OFFER is most influencing factor for other brands like Haier, LLOYD, Sharp, Mitashi, Intex etc 8) Samsung has highest market share in Aurangabad region as compared to other brands i.e. 27% 9) 67% respondents were aware of PHILIPS DDB. 10) NO ADDITIONAL SET TOP BOX is most enables factors to purchase Philips DDB. 11) For DDB Videocon has highest market share in Aurangabad region as compared to other brands i.e. 41%.
  52. 52. 12) CASH DISCOUNT is most suitable OFFER to customer. 13) Sansui has highest service related complaints as compared to others and Sony has rare 43 complaints as compared to other competitors in Aurangabad region. 14) Samsung service is highly satisfied as compared to other in Aurangabad region. 15) Many retailers are not interested in keeping Philips Electrolux products because of Philips services and they do not provide more offers to dealer but if company provide them such more offers they can sale Philips products. 16) Also not interested because of Philips do not provide credit facility to Dealer but if company provide them such facility they can increase sale of Philips Electrolux products. 17) Retailers were selling different brands, because they were able to receive more margins from the local players than an popular brand not giving more margin, Because of low margin many retailers are not interested in selling Philips Electrolux products 18) Most of the retailers were not happy with the dealership of Philips, because of the late delivery of products, Service of the Philips and Not immediate installation to the customer. 19) It is found that in Aurangabad maximum numbers of retailers are not satisfied with the interaction of distributor. Maximum retailers facing the problem of late delivery of the products and some retailers facing other personal problems with distributor. 20) Philips salesman is always using to visit dealers shop in Aurangabad region.
  53. 53. 44 Chapter 7: Contribution
  54. 54. 45 Contribution 1. Greatly benefitted the Philips Electrolux Electronics company in Aurangabad region where I visited 70 Dealers or Retail stores and gave the organization relevant information about stocking option held by the Dealers and Retailers. 2. Converted 5 retailers out of 16 retailers to stock Philips Electrolux products which they are not holding before. 3. I also did promotional activity for Philips in Aurangabad region. Such as distributing catalogue, POP materials to increase brand and product visibility. 4. Made sale of 81lakh of Philips LED and DDB TV’s in unit sale of 270. 5. Provided Philips with an understanding of its competitors in the Aurangabad region and provided the company with competitive analysis of the competitors like Samsung, Sony, Videocon, LG etc which was greatly beneficial for company. 6. I suggest that PHILIPS increases their services to brand image. 7. My suggestion to Philips is they make their price competitive. 8. Also they increase their advertising to achieve brand awareness in the market. 9. Picture quality of Philips LED is not received to be as good as other brands so they should take a specific promotion. 10. Also they increase in promotional activity to motivate retailer’s drives for the sale. 11. Give offers to the customer as well as dealer. 12. Sound quality of Philips LED is not received to be as good as other brands so they make sound quality competitive. 13. Giving immediate installation on purchase will increase sales and customers satisfaction. 14. To increase the market share Philips has to improve their after sales service.
  55. 55. 15. Attractive schemes must be launched by company in order to attract lower, middle class 46 customer. 16. To increase the Philips Electrolux sales they have to give credit facility to their dealer. 17. Give more margins to their dealers to increasing Philips Electrolux sales. 18. They also delivered goods in time to time to dealers. 19. I recommended that Philips give training to their distributors because maximum retailers are facing personal problem with distributors. 20. Many retailers suggested changing the distributorship.
  56. 56. 47 Chapter 8: References / Bibliography
  57. 57. 48 Bibliography BOOKS 1) Marketing Management (13th edition) – Philip Kotler 2) Business Research Method – Nirali Publication. 3) Ma WEBSITES 1) www.philips.com 2) www.electrolux.com 3) www.wikipedia.com
  58. 58. ix Appendices Appendix 1 QUESTIONNAIRE We are doing a brief survey to find out the market share of Philips LED TV’s & other competitive brands. We would be grateful if you could spare a few minutes to participate in it. This project is done by a management trainee and all the information would be strictly confidential. DEALER NAME : ________________________________________________________ ADDRESS :________________________________________________________ CONTACT NO. :____________________ Questionnaire for PHILIPS LED 1. Which of the following brands of LED do you keep in your showroom? Philips LG. Samsung Sony Sansui Videocon Onida Panasonic Other__________________________________ 2. Are you aware about the Philips LED? YES NO 3. Which factor influencing in buying decision of customer? 1. Price 2. Brand image 3. Services 4. Other_________________
  59. 59. x 4. Which brand customer asks first after entering the showroom? LG Philips. Samsung Panasonic Onida Videocon Sony Sansui Other__________________________________ 5. Which of the following brands of LED most sale? (Top 5) Samsung Videocon Philips Sony Sansui LG Panasonic Onida Other__________________________________ 6. What do you feel about Quality of Philips LED products? 1. Very Good 2. Good 3. Satisfactory 4. Poor 7. Which factor influencing in buying decision of customer? Name Price Quality Technology Offers Service Other Philips LG. Samsung Sony Sansui Videocon Onida
  60. 60. xi 8. What are the current market status/ Counter share of these brands Name Sales LED Per Year Philips LG. Samsung Sony Sansui Videocon Onida 9. Which Electronics Company has more market share in comparison to other Electronics Company? Sony Philips. Sansui LG Samsung Panasonic Onida Videocon Other__________________________________ 10. Are you aware about the Philips DDB? YES NO 11. Which factors most enables customer to purchase DDB LED? (TOP 3) 1. Best Picture Quality 2. No Signal Loss 3. No Additional Set 4. Only Single Wire Top Box Connection 5. Dual Core Processor 6. 14-Bit Video Processor 7. Perfect Natural 8. Single Remote use for Motion TV & D2H
  61. 61. xii 12. How many DDB LED sales per month- Name Sales DDB LED Per Month Philips Sansui Videocon 13. Which of the following offers are appreciated by customer? Cash Discounts Gift Vouchers Free Appliances Combo Offers Exchange Offer Finance Offer Other__________________________________________________ 14. How often do you get service related complaints from customer? Also rate service of Philips (1-5) 3 month 6 month 1 year More than 1 year Highly Satisfied Satisfied Moderate Dissatisfied 15. What do you think about brand Philips? (Suggestions) ______________________________________________________________________________ ______________________________________________________________________________ _______________________________________ Dealer Stamp Dealer Signature Date:
  62. 62. xiii Appendix 2 SR. NO DEALER OR RETAILER NAME ADDRESS 1 SHAH & SONS NEW GULMANDI ROAD, AURANGABAD 2 BAJAJ ENTERPRISES NEW GULMANDI ROAD, AURANGABAD 3 MEGHA ELECTRONICS T.V. CENTRE AURANGABAD 4 PRAKASH AGENCY T.V. CENTRE AURANGABAD 5 OM SAI ELECTRONICS APNA BAZAAR, AURANGABAD 6 YESHODHAN ENTERPRISES SUTGIRNI CHOWK, AURANGABAD 7 J.K. ELECTRONICS PUNDLIK NAGAR, AURANGABAD 8 AJINKYA ELECTRONICS CIDCO, AURANGABAD 9 SANVI ELECTRONICS PUNDLIK NAGAR, AURANGABAD 10 NITIN ENTERPRISES PUNDLIK NAGAR, AURANGABAD 11 RAJRAJESHWAR ELECTRONICS PUNDLIK NAGAR, AURANGABAD 12 SAI DATTA RAJ ELECTRONICS PUNDLIK NAGAR, AURANGABAD 13 KAPSE ELECTRONICS AURAGABAD 14 PIXELTRONICS KOKANWADI, AURANGABAD 15 WATCHLAND TRADING CO. PVT LTD NIRALA BAZAR 16 NARIMAN TRADING CENTRE SARAFA ROAD AURANGABAD 17 SAI ELECTRONICS NIRALA BAZAR, AURANGABAD 18 HANS ELECTRONICS DALALWADI, AURANGABAD 19 PANKAJ ELECTROMECH CIDCO, AURANGABAD 20 PRABHA ENTERPRISES N-9 AURANGABAD 21 PRATIK ENTERPRISES CIDCO, AURANGABAD 22 SHARMA ELECTRONICS LASUR 23 ARIHANT ELECTRONICS LASUR 24 GANESH ELECTRONICS LASUR 25 SIDDHIVINAYAK FURNITURE LASUR 26 RAVIRAJ FURNITURE LASUR 27 SHUBHAM ELECTRONICS LASUR 28 SADGURU FURNITURE & ELECTRONICS LASUR 29 SANGHVI SHOPEE MAHESH BHAVAN, AURANGABAD 30 CITY ELECTRONICS NIRALA BAZAR, AURANGABAD 31 BAJAJ ELECTRONICS CIDCO, AURANGABAD 32 BALAJI ELECTRONICS T.V. CENTRE AURANGABAD 33 KRUSHNA ELECTRONICS T.V. CENTRE AURANGABAD 34 MATSAGAR ELECTRONICS STATION ROAD, VAIJAPUR 35 VARDHAMAN FURNITURE STATION ROAD, VAIJAPUR 36 HEMANT TRADERS STATION ROAD, VAIJAPUR 37 CHAUSH ELECTRONICS STATION ROAD, VAIJAPUR 38 NAKODA FURNITURE M.G. ROAD, VAIJAPUR
  63. 63. xiv 39 KHAMBEKAR ELECTRONICS TALAK ROAD, VAIJAPUR 40 AMAN ELECTRONICS GARKHEDA, AURANGABAD 41 SARODE AGENCY SHIVAJI NAGAR, AURANGABAD 42 NEXT PROZONE MALL, AURANGABAD 43 AGASTI FURNITURE LASUR 44 BALAJI FURNITURE & ELECTRONICS T.V. CENTRE AURANGABAD 45 MALHAR ELECTRONICS WALUNJ 46 YOGESH ELECTRONICS WALUNJ 47 OMKAR FURNITURE WALUNJ 48 PRASANNA ELECTRONICS WALUNJ 49 PRATIK DIGITALWORLD WALUNJ 50 JANPREM FURNITURE & ELECTRONICS GANGAPUR ROAD, VAIJAPUR 51 G.K. DTH WALUNJ 52 PRITI ELECTRONICS WALUNJ 53 SABNE FURNITURE AND ELECTRONICS GANGAPUR 54 NEW ZEESHAN ELECTRONICS GANGAPUR 55 JAILAXMI FURNITURE (SAGAR) GANGAPUR 56 SAI ELECTRONICS GANGAPUR 57 SAGAR FURNITURE GANGAPUR 58 SABNE ELECTRONICS GANGAPUR 59 YASH FURNITURE & ELECTRONICS GANGAPUR 60 SAGAR ELECTRONICS GANGAPUR 61 MAHENDRA ELECTRONICS VAIJAPUR 62 ABHISHEK ELECTRONICS VAIJAPUR 63 RAJ ELECTRONICS VAIJAPUR 64 PRATIK MARKETING JALNA ROAD, AURANGABAD 65 NEXT AUTOCAR AURANGABAD 66 PRASAD FURNITURE GANGAPUR 67 RAM ELECTRONICS CITY CHOWK, AURANGABAD 68 SHARVARI ELECTRONICS WALUNJ 69 SAKSHI ELECTRONICS RANJANGAON 70 JANVI ELECTRONICS PANDHARPUR, WALUNJ

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