Brand Style Guide V0.5

2. 2,
Introduction
Hello 👋
I’m Arthur, a product designer who codes.
This is my personal brand style guide.
I am an undergraduate at the National University of Singapore, majoring in Computer Science and minoring in
Interactive media development.
Although I am a Computer Science student, my passion lies in design and thus I am pursuing a career in
Product design.

3. 3,
Introduction
The logo is a representation of my initials, A and
L.
It is made up of geometric shapes, mainly cir-
cles. It also reflects my professional identity,
with the orange representing my more creative
design side and the blue representing my more
analytical software engineer side.
Previously, my personal logo had an equal
weightage on these 2 sides. However, as I have
decided to pursue product design, I wanted
to show a major minor emphasis, with more
emphasis on the design side. The thin lines also
emphasise the major minor contrast too.
combination mark:
new logo:
previous logo:
What does it
even mean?

4. 4,
Logo
guidelines
The logo can be used in either the current colors, or just
the orange, or just the blue or in monochrome.
What colors can I apply?
Please do not...
distort or warp rotate reflect add shadows

5. 5,
Color
guidelines
#F77F00
rgb(247, 127, 0)
cmyk(0, 47, 97, 3)
Pantone 151 C
#729EA1
rgb(114, 158, 161)
cmyk(18, 1, 0, 37)
Pantone 5493 C
#D62828
rgb(214, 40, 40)
cmyk(0, 68, 68, 16)
Pantone 1797 C
#F7F2DC
rgb(247, 242, 220)
cmyk(0, 2, 11, 3)
Pantone 7604 C
#003049
rgb(0, 48, 73)
cmyk(29, 10, 0, 71)
Pantone 547 C
What about colours?

6. 6,
Typography
What about typography?
Raleway Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll
Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv
Ww Xx Yy Zz
1 2 3 4 5 6 78 9 0
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll
Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww
Xx Yy Zz
1 2 3 4 5 6 78 9 0
Rubik

7. 7,
Name
card

8. 8,
Resume