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RESEARCHER : ALBERT BANDURA
 Albert Bandura, (born December 4, 1925,
Mundare, Alberta, Canada—died July 26, 2021,
Stanford, California, U.S.), Canadian-born
American psychologist and originator of
social cognitive theory who is probably best
known for his modeling study on aggression,
referred to as the “Bobo doll” experiment, which
demonstrated that children can learn behaviors'
through the observation of adults.
 Are aggression and violence learned behaviors? In a
famous and influential experiment known as the Bobo doll
experiment, Albert Bandura and his colleagues
demonstrated one way that children learn aggression.
 According to Bandura's social learning theory, learning
occurs through observations and interactions with other
people. Essentially, people learn by watching others and
then imitating these.
 Bobo doll experiment was Observational type of
research . Bandura’s classic Bobo Doll experiment
showed that children would mimic violent
behaviors, simply by observing others.
 A lab experiment was used, in which the
independent variable (the type of model) was
manipulated in three conditions:
 Children who observed the aggressive model made far
more imitative aggressive responses than those who
were in the non-aggressive or control groups.
 There was more partial and non-imitative aggression
among those children who had observed aggressive
behavior, although the difference for non-imitative
aggression was small.
 The girls in the aggressive model condition also showed
more physical aggressive responses if the model was
male, but more verbal aggressive responses if the model
was female. However, the exception to this general
pattern was the observation of how often they punched
Bobo, and in this case the effects of gender were
reversed.
 Bobo doll experiment demonstrated that children are
able to learn social behavior such as aggression
through the process of observation learning, through
watching the behavior of another person. The
findings support Bandura's (1977) Social Learning
Theory.
 This study has important implications for the effects
of media violence on children.

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ppt on research methodology.pptx

  • 2.  Albert Bandura, (born December 4, 1925, Mundare, Alberta, Canada—died July 26, 2021, Stanford, California, U.S.), Canadian-born American psychologist and originator of social cognitive theory who is probably best known for his modeling study on aggression, referred to as the “Bobo doll” experiment, which demonstrated that children can learn behaviors' through the observation of adults.
  • 3.  Are aggression and violence learned behaviors? In a famous and influential experiment known as the Bobo doll experiment, Albert Bandura and his colleagues demonstrated one way that children learn aggression.  According to Bandura's social learning theory, learning occurs through observations and interactions with other people. Essentially, people learn by watching others and then imitating these.
  • 4.  Bobo doll experiment was Observational type of research . Bandura’s classic Bobo Doll experiment showed that children would mimic violent behaviors, simply by observing others.
  • 5.  A lab experiment was used, in which the independent variable (the type of model) was manipulated in three conditions:
  • 6.
  • 7.  Children who observed the aggressive model made far more imitative aggressive responses than those who were in the non-aggressive or control groups.  There was more partial and non-imitative aggression among those children who had observed aggressive behavior, although the difference for non-imitative aggression was small.  The girls in the aggressive model condition also showed more physical aggressive responses if the model was male, but more verbal aggressive responses if the model was female. However, the exception to this general pattern was the observation of how often they punched Bobo, and in this case the effects of gender were reversed.
  • 8.  Bobo doll experiment demonstrated that children are able to learn social behavior such as aggression through the process of observation learning, through watching the behavior of another person. The findings support Bandura's (1977) Social Learning Theory.  This study has important implications for the effects of media violence on children.