Introduction to Armour Station TV with research supporting the same

1. Introduction – Armour Station

2. Is Your TVC missing
53 Million
Captive Train Travelers
Every Month???
Make a long lasting IMPACT in minds of the Indian
Train Traveler with

3. What is Armour Station TV??
Integrated channel with railways on a PPP
model on
LCD/LED Screens +
Amplified high quality outdoor audio
system

4. Why are we Important for your TVC

5. 8 Busiest Stations
•Chennai Central
•Chennai Egmore
•Bangalore
•Mumbai CST
•Mumbai Central
•Pune
•Ahmedabad
•Hazrat Nizamuddin

6. Passenger Demographics
DEMOGRAPHIC PROFILING OF PASSENGERS (in %)
AGE Group (in
yrs)
01 - 14 21
15 - 44 46
45 + 33
Gender
Male 66
Female 34
SEC
A+ & Above 17
A 37
B+ 27
B 16
C 3
Source: CRIS Data (Avg of Bookings + Track of All 8 Stations)

7. Widespread Reach
Region Station
TRAIN & PASSENGER TRAFFIC COUNTS
Daily Trains
(Average)
Passengers / Day
(Average of Ticket
Sales as per CRIS) in
Lakhs
Platform Tickets
Sold / Day
(Average as per
CRIS) in Lakhs
Monthly
Traffic
(in Lakhs)
SOUTH
Chennai Central 126 2.25 0.72 89.1
Chennai Egmore 76 1.17 0.49 49.8
Bangalore 136 2.13 0.58 81.3
WEST
Mumbai CST 100 1.95 0.54 74.7
Mumbai Central 54 0.89 0.48 41.1
Pune 162 1.60 0.55 64.5
Ahmedabad 112 1.49 0.55 61.2
NORTH Nizamuddin 86 1.64 0.72 70.8
TOTAL 852 11.45 4.86 533
Source: Traffic is calculated as per CRIS data of Train & Platform Ticket Sales

8. Technical Specification
Region Station
SCREEN DETAILS
AUDIO
SPEAKERS
PLASMA LCD/LED
103” 50"/ 42" / 32" /29"
SOUTH
Chennai Central 1 39 300
Chennai Egmore - 55 100
Bangalore - 150 160
WEST
Mumbai CST - 60 200
Mumbai Central - 55 100
Pune - 55 100
Ahmedabad - 65 150
NORTH Nizamuddin - 65 100
Totals 1 544 1210

9. High OTS
OTS CALCULATION
Stations
Avg. Waiting Time at Stations Avg. OTS @15% of Waiting Time
(in Minutes) (in Minutes)
Chennai Central 60 9
Chennai Egmore 45 7
Bangalore City 60 9
Mumbai CST 60 9
Mumbai Central 30 5
Pune 30 5
Delhi -Nizamuddin 60 9
Ahmedabad 45 7
Source: CRIS Data (Track of All 8 Stations)

10. Brand Recall
Base:200 Respondents
Source: Research done by HUL in MUMBAI CST

11. Source: Research done by HUL in MUMBAI CST
Brand Recall
Base:200 Respondents

12. Base:909 Respondents
Source: Research done by NSE & ITC in MUMBAI CST
Brand Recall

13. Visual Tour
Station Concourse Area

14. Visual Tour
Station Waiting Room

15. Visual Tour
Approach to Platform

16. Visual Tour
Station Platform

17. VideoTour
Dropbox Link to See & Download the Video:
https://www.dropbox.com/s/iydnnuwan3z5fhq/Armour_Revised.mp4?dl=0

18. Thank You 