4. Introduction to Indian railways. History of indian railways.

5. Indian Railways Type Public Founded April 16, 1853, nationalized in 1951 Headquarters New Delhi Key people Union Railway Minister: Mamta Bannergy Minister of State for Railways (V): R. Velu Minister of State for Railways (R): Naranbhai J Rathwa Chairman Railway Board: J. P. Batra Area served India Industry Railways and Locomotives Parent Government of India.

12. Basis of segmentation Segments Class wise / income wise 1 st class ac sleeper class, Ac 2 tier class car, Ac 3 tier sleeper class, Ac chair car, First class ordinary, Sleeper class ordinary, Chair car ordinary, General class ordinary Sex wise Ladies special trains Speed wise Mail, Express, Ordinary fast, Super fast, Luxury, Special. Distance wise Long distance, Medium distance, Short distance.

13. AUGMENTED BASIC POTENTIAL E X P E C T E D

17. INFORMATION CONSULTANCY ORDER TAKING SAFE CUSTODY HOSPITALITY EXCEPTION BILLING PAYMENT CORE

33. (“Enabling the promise”) INTERNAL MARKETTING EXTERNAL MARKETTING (“Setting the promise”) SERVICE FIRM EMPLOYEES CUSTOMER INTERACTIVE MARKETTING (“Delivering the promise”)

35. Arrive at Railway station Standing in Ticket line Get the ticket Pay for the Tickets Enter details in computer Ticket’s print-out Get in to the train Record it in a Record Sheet Give the Tickets Collect the Tickets from the Station Receive the Payment Get Down at Destina-tion Blueprint of Traveling in Train Report it at the station Line of interaction Line of visibility Line of internal interaction