As a brand and commercial socializer 
ted paulson knows how to use these cross-interactions to impact new strategies and concepts for our clients and their brand, engaging consumers to be a part of the 
brand experience. There are some facts and an introducing ourselves.

1. MASHUP
SPREADING
GLOBAL
ATTENTION
Portrait, July 2009 BRAND COMMERCIAL SOCIALIZER
Montag, 20. Juli 2009

2. ted paulson
Brand Commercial Socializer
ted paulson is a multidisciplinary team of strategists, Brand & Commercial Socializing, comprehensive forms of
programmers, designers and artists. Our focus is creating business interaction with a creative discipline, commences
web strategy and commercials for brands, finding solutions in with a strategy to find an effective solution to creating
connecting websites to consumers and social networks. content and infiltrating this into social networks.
We are brand and commercial socializer with a mission! We work with our clients as partner in order to understand
short- and long-term business objectives and thus
Nowadays, we believe that community users are more than
communicate a brand through advertising, interactive and
just consumers. They become important as a medium. That
experiential marketing
means they share recommendations, critics or new impulses
with friends, while at the same time ‘socializing’ the brands,
products or services.
In fact it is an another way of distribution. Whether big or
small brands, this can be taken as a fantastic chance for them
to get people talking about their brand globally.
Portrait, July 2009 BRAND COMMERCIAL SOCIALIZER
Montag, 20. Juli 2009

3. Brand Commercial Socializer
Many brands have fans online
Smart brands cultivate their fans
Smart fans influence brands
Community users want to talk about something. They want to
participate in something. Creativity and communication is
therefor immensely important. ted paulson thinks those
factors to be at the core of any brand.
Portrait, July 2009 BRAND COMMERCIAL SOCIALIZER
Montag, 20. Juli 2009

4. Social Marketing
Developing marketing and design strategies with short- or
long-term relationships between brand and community users.
Building a sustainable multiplatform and engaging consumers
in branded content & branded experience.
Marketing Give digital branding the right place in our communication!
Online
Social Media
Portrait, July 2009 BRAND COMMERCIAL SOCIALIZER
Montag, 20. Juli 2009

5. The naked truth - Part1
Rank Country Number of FB User 12 month grow % 6 month grow %
1 USA 69,378,980 149,5 64,9
2 UK 18,711,160 67,5 25,3
3 Turkey 12,382,320 257,4 56,1
4 Canada 11,961,020 24,3 10,1
The extraordinary global
5 France 10,781,480 338,1 63,7 growth of Facebook
6 Italy 10,218,400 1980,7 82,9
... ... ... ... ...
16 Germany 3,136,680 407,5 149,9
*statistics taken from Facebook platform July 2009
Portrait, July 2009 BRAND COMMERCIAL SOCIALIZER
Montag, 20. Juli 2009

6. The naked truth - Part2
Monthly
37,5 50
12,5 25 Unique Users
0
Bravo 7,7
SKY 11,2
YouTube 12,9
e4 20,5
YouTube is scaling to Dave 20,9
itv2 26,5
the size of a TV Channel five 35,6
4 41,9
itv1 44,3
*Statistics taken from Nielsen October 2008, BARB
Portrait, July 2009 BRAND COMMERCIAL SOCIALIZER
Montag, 20. Juli 2009

7. The naked truth - Part3
75 100
25 50
0
Recommendations 100
from friends
Recommendations
from experts 70
In-store advertising 48 Earned media is now
Recommendations
in the media 48
the most influential
Television
40
*Source: COMPOSE 2008
Portrait, July 2009 BRAND COMMERCIAL SOCIALIZER
Montag, 20. Juli 2009

8. Social Networks
Social networks like Facebook, Bebo and MySpace
face a different challenge. The content on their
We are in and ,NOW‘? platforms is the conversation between friends.
So, unlike Flickr or YouTube, community doesn’t
form around content. This makes the monetization
challenge very different. So how can you monetize
this without alienating the community?
Portrait, July 2009 BRAND COMMERCIAL SOCIALIZER
Montag, 20. Juli 2009

9. ted paulson understands digital,
as a multichannel brand discipline
Retail
As a brand and commercial socializer
ted paulson knows how to use these cross-
interactions to impact new strategies and Digital Brand
concepts for our clients and their brand, Marketing Product
engaging consumers to be a part of the
brand experience. IT Data & Technology
Portrait, July 2009 BRAND COMMERCIAL SOCIALIZER
Montag, 20. Juli 2009

10. Helping brands become more customer centric
Production
}
Technology
ted paulson creates and developes
Design tools that help people everywhere
Content/MashUp to connect, to engage and to share
relevant informations in real time
Strategy
Consultancy
Portrait, July 2009 BRAND COMMERCIAL SOCIALIZER
Montag, 20. Juli 2009

11. Contact
ted paulson
www.ted-paulson.de // info@ted-paulson.de
Frankfurt Berlin
Pfortenstraße 14 Marienburger Str. 18
60386 Frankfurt/M. 10405 Berlin / Germany
T: +49 (60) 40 89 69 - 0 T: +49 (30) 420 26 68 - 0
F: +49 (60) 40 89 69 - 29 F: +49 (30) 420 26 68 - 88
E: info@ted-paulson.de E: info@ted-paulson.de
W: www.ted-paulson.de W: www.ted-paulson.de
Portrait, July 2009 BRAND COMMERCIAL SOCIALIZER
Montag, 20. Juli 2009