by Arihant Jain Under Prof. Sameer Mathur

1. HOW??

3. And it all began with a hair dye formula

4. Master at revenue
generation.

6. Winners at cosmetic products

7. Its always been target
marketing!!

8. Its global positioning

9. Well Directed Strategy

10. Competition:
Local, Global or Both?

11. Its all about Diversity

13. Five Areas Of Expertise:
1.Skin care
2.Hair care
3.Makeup
4.Hair Colouring
5.Perfume

14. 1.Men’s grooming products
2.Unexplored markets
3.New products

15. Threats
1.Substitute products
2.Local brands
3.Constantly changing
demands in terms of
R&D

17. TV Advertising

18. Strengths
1.High Brand Value
2.Well positioned market share
3.Trustworthiness within its customers

19. Risks
1.Delayed innovation
2.Customers switching to other
substitutes
3.Lack of emphasis on natural beauty
products

20. 1.The company must focus on R&D.
2.Its marketing strategy is focused
on face value of celebrities.
3.Fantastically positioned itself
globally.
4.Huge customer base and revenue

21. This presentation is part of
a summer internship
under Prof. Sameer
Mathur, IIM Lucknow and
is made by Arihant Jain.