In our work with thousands of sellers – large and small – we’ve identified the top common misperceptions that often hold companies back from fully realizing the benefits of eCommerce. Join industry experts as they systematically debunk these myths, which include:
• Ecommerce should be managed by IT, not Sales and Marketing, because of its complexity.
• Ecommerce is not for Services.
Our experts will also share recommended next steps for on overcoming these myths and realizing the full benefits of eCommerce.