marketing project history vision mission SOWT analysis recomendation

1. Marketing
presented to: Miss urooj &
bba4
presented by: Areej Butt

2. SLOGAN Of Walmart
“Save Money. Live Better.”
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3. Context
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▪ Introduction
▪ Board of directors
▪ Mission
▪ Vision
▪ Marketing
objectives
▪ Swot analysis
▪ Conclusion
▪ Recomendation

4. Introduction .
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▪ Wal-Mart was founded by Sam Walton in 1962
▪ it was incorporated on October 31, 1969, and listed on the New York
Stock Exchange in 1972.
▪ It started with a single store in Rogers, Arkansas in 1962 and has
grown to what is now the world's largest and arguably, the most
emulated retailer.
▪ Wal-Mart as the industry trendsetter.
▪ Today, this retailing pioneer has annual revenues of over $100 billion,
3,000 stores and more than 750,000 employees worldwide.

5. Board of directors
There are 10 board of director of
wal-mart
1. Gregory B. Penner
2. James I. Cash, Jr.
3. Timothy P. Flynn
4. Carla A. Harris
5. Tom Horton
6. Doug McMillon
7. Steven S Reinemund
8. Kevin Systrom
9. S. Robson Walton (Rob Walton)
10. Steuart Walton
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6. 6
Mission statement
Statement is “Saving people money so they can live better.” This statement
is synonymous to the company's slogan, “Save money. Live better.”

7. 7
Walmart vision
“To be the best retailer in the hearts and minds of
consumers and employees.” The company aims to
achieve a top position in the retail industry.

8. “
Marketing objectives as related to the product of Wal-Mart are;
▪ To provide initiatives for food goods for sustaining the nutritious values and are focusing on advanced
technologies.
▪Focusing on safe and discounted shipping also the online shopping facilities are also is given.
▪There main motto is to provide value to their customer by giving them discount, and never compromise on
their quality
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9. SWOT Analysis
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10. Strengths & Weaknesses
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Strengths
▪Wal-Mart is a powerful retail brand. It
has a reputation for value for money,
convenience and a wide range of
products all in one store.
▪Wal-Mart has grown substantially over
recent years, and has experienced global
expansion (for example its purchase of
the United Kingdom based retailer
ASDA).
Weaknesses
▪ Wal-Mart is the World’s largest
grocery retailer and control of its
empire, despite its IT advantages,
could leave it weak in some areas due
to the huge span of control.
▪ The company is global, but has a
presence in relatively few countries
Worldwide

11. Opportunities & Threats
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▪Opportunities
▪To take over, merge with, or form
strategic alliances with other global
retailers, focusing on specific markets
such as Europe or the Greater China
Region.
▪The stores are currently only trade in a
relatively small number of countries.
Therefore there are tremendous
opportunities for future business in
expanding consumer markets, such as
China and India.
▪Threats
▪Being number one means that you are
the target of competition, locally and
globally.
▪Being a global retailer means that you
are exposed to political problems in the
countries that you operate in.

12. “
Recommendations based on Walmart’s SWOT Analysis
▪This SWOT analysis shows that Walmart must prioritize using its strengths
to exploit opportunities in the global retail market. The company’s
weaknesses and threats should be secondary priorities. Walmart can
improve its HR management standards and product quality standards to
improve firm performance. Also, the company must continue expanding its
business to exploit economic opportunities in developing markets.
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13. Thank you very much
for your time
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If you have any questions about this document
please don’t hesitate to ask me and also can
contact me

14. Credits Special thanks
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▪ sir