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Understanding Media Industries<br />28 September 2009<br />
Homework Task!<br />Last week I asked you to choose either a developer or a publisher and look at some key facts:<br /><ul...
 Did you find it easy or hard?</li></li></ul><li>How Do Companies Work?<br />What is a company? <br />If you know what the...
How Do Companies Work?<br />Continued Expansion, Profits and Control<br />First Year Profits, Supplementary Staff and Deve...
How Confetti Works…<br />Confetti Media Group<br />Confetti <br />Education<br />Confetti <br />Constellations<br />Confet...
Games Developers – WTH??<br /><ul><li> Ideas generators
 Designers
 Engineers
 Focus Testers</li></li></ul><li>Publishers – All the Good Bits<br /><ul><li> Investors
 Beta Testers / QA*
 Marketing / Events / PR
 Sales
 Licensing</li></li></ul><li>Games Company Structure<br />Using Blizzard  as an example, this company has been built or ca...
Activity:<br />In groups of 3 or 4, please list all of the departments that make a game like WoW<br />Timeframe: 10 mins<b...
World of Warcraft Organisation<br />The world according to Blizzard indicates that WoW is broken down quite happily into t...
Design, Cinematics, Sound, and Platform
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Understanding Media Industries Lesson 2

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Understanding Media Industries Lesson 2

  1. 1. Understanding Media Industries<br />28 September 2009<br />
  2. 2. Homework Task!<br />Last week I asked you to choose either a developer or a publisher and look at some key facts:<br /><ul><li> How did you get on?
  3. 3. Did you find it easy or hard?</li></li></ul><li>How Do Companies Work?<br />What is a company? <br />If you know what the term company means to you, you should begin to have some idea of structure<br />
  4. 4. How Do Companies Work?<br />Continued Expansion, Profits and Control<br />First Year Profits, Supplementary Staff and Development <br />Forward Investment, Research Initial Staff and Start-Up<br />Ideas, Concepts and Business Plan<br />
  5. 5. How Confetti Works…<br />Confetti Media Group<br />Confetti <br />Education<br />Confetti <br />Constellations<br />Confetti <br />Antenna<br />You Are Here!<br />
  6. 6. Games Developers – WTH??<br /><ul><li> Ideas generators
  7. 7. Designers
  8. 8. Engineers
  9. 9. Focus Testers</li></li></ul><li>Publishers – All the Good Bits<br /><ul><li> Investors
  10. 10. Beta Testers / QA*
  11. 11. Marketing / Events / PR
  12. 12. Sales
  13. 13. Licensing</li></li></ul><li>Games Company Structure<br />Using Blizzard as an example, this company has been built or capitalised upon pure success after success. World of Warcraft is part of that success:<br />“As an organization, World of Warcraft utilizes 20,000 computer systems, 1.3 petabytes of storage, and more than 4600 people. &quot;Operating an online game is about more than just game development.&quot; Pearce hopes that the importance of these non-development groups is obvious, especially given the explosive growth of the company over the last five years. &quot;World of Warcraft has completely changed the organization&quot;, and it wouldn&apos;t have been possible without the departments that they&apos;d singled out.”<br />Source: Gamasutra.com<br />
  14. 14. Activity:<br />In groups of 3 or 4, please list all of the departments that make a game like WoW<br />Timeframe: 10 mins<br />
  15. 15. World of Warcraft Organisation<br />The world according to Blizzard indicates that WoW is broken down quite happily into the following areas:<br /><ul><li> Management, Programming, Art and Production
  16. 16. Design, Cinematics, Sound, and Platform
  17. 17. Localization, Technical Services, International Offices, and Online Services
  18. 18. Web, Community, PR, et al</li></ul>How did you do?<br />Source: Gamasutra.com<br />
  19. 19. Management, Programming, Art and Production?<br />These are the key areas for any IP (that’s the shorthand we use for games in development); they tend to be lumped together because without them, we just wouldn’t have a game! These areas should really be the areas that you should want to work in:<br />Management – Producer, Executive Producer, Project Manager, Game Director<br />Programming – Systems, Tools, Gameplay, Server Technologies, UI<br />Art – Technical Artists, Character Artists, Environmental Artists, Dungeon Artists, Prop Artists, Animators, and Concept Artists<br />Production – Leads, Planners, Budgets etc<br />IP = Intellectual Property<br />UI = User Interface<br />Source: Gamasutra.com<br />
  20. 20. Design, Cinematics, Sound, and Platform?<br />These guys are the music makers, the dreamers of dreams! They create your world, in your image, they are gods in gaming:<br />Design – Class Designers, Profession Designers, Itemisation Designers, Level Designers, Event Designers, Encounter/Lead Designers <br />Cinematics – Machinima Sequences, Teasers, Pre-rendered Cinemas <br />Sound - Sound Effects, Music, Voice Casting, Recording <br />Platform - Macintosh development, QA, in-house elements<br />Source: Gamasutra.com<br />
  21. 21. Localisation, Technical Services, International Offices, and Online Services?<br />The glue that hold the success together – these guys make up the ‘driver’ attributes in a game: <br />Localisation – Translation, Culturalisation<br />Technical Services – Patch Builders, Alpha/Beta Testing, Network Services<br />International Offices – Regional Sensibility, Market Conditions, Local Censorship<br />Online Services – Battle.net, login technologies, billing elements <br />Source: Gamasutra.com<br />
  22. 22. Web, Community, PR, et al<br />And finally!<br />Web – Managing websites, online stores, the WoWArmory, promotional materials<br />Community - Public Interaction<br />PR - handles box creation, web campaigns, TV commercials, partner promotions (such as WoW-themed Mountain Dew), and in-game promotions like refer-a-friend or the scroll of resurrection.<br />
  23. 23. Who knew?<br />
  24. 24. Homework!<br />

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