Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

"Emprender en el sector de juegos online" Expojoc, Septiembre 2014

793 views

Published on

Charla "Emprender en el sector de juegos online" de Carlos Blanco, fundador de Akamon, en Exponjoc (Septiembre 2014)

Published in: Business
  • DOWNLOAD FULL eBOOK INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookeBOOK Crime, eeBOOK Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

"Emprender en el sector de juegos online" Expojoc, Septiembre 2014

  1. 1. “The leading social casino gaming company in Latin America and Southern Europe”
  2. 2. PADE en IESE Business School Emprendedor desde hace más 20 años Incubator: Grupo Itnet & …. ? Aztive, OcioMedia, Nosotras.com, TopDomainer, … Online Games Akamon, PequeJuegos.com, Casual Games, … Conector Startup Accelerator Aceleración de 21 startups (6 + 15) Business Angel +30 inversiones en startups (Kantox, DeporVillage, Captio, Reclamador, PopPlaces, Chicfy, ChicPlace, Viuing, Exelweiss, WiMi5, …) Premio Emprendedor del Año 2014 Expansión & IFEMA Autor “Los Principales errores de los Emprendedores” (Ed. Planeta, 2013) 500 personas más influyentes de España (El Mundo 2012, 2013) http://www.CarlosBlanco.com Carlos Blanco
  3. 3. The Akamon Story •Founded in 2011 in Barcelona by Carlos Blanco, Vicenç Marti and Exelweiss partners •Developer and publisher social games •Large portfolio of casino and casual titles •Multiplatform distribution Portal, Facebook, iOS, Android •Over 100 portal partners •70 employees GrupoITnet and Exelweiss merge gaming assets to form Akamon July 2011 Feb 2012 1st Facebook game Nov 2012 $2.85m investment Feb 2014 Investment in Israel studio May 2014 Alex Cohen (former head of product at QuickSpin) joining management team as Akamon Chief Product Officer TimelineOverview June 2013 1st mobile game
  4. 4. Vicenç Martí CEO at Akamon Carlos Blanco Chairman at Akamon
  5. 5. Recruiting and Retention should be at least 50% of the CEO time Or else you are doing something seriously wrong
  6. 6. Winner at the “Who’s Got Game” GamesBeat 2012 competition. Listed amongst Social Casino Power 25 by Social Casino Intelligence. Akamon wins 2 of the 4 nominations at the EGR Operator Awards 2012, the most recognized awards of the online gaming industry. Akamon is part of the Europe's 100 hottest Startups by Wired Magazine And many more…. Awards Our international Awards
  7. 7. Transparency Meritocracy Fun Innovation Consumer BrandsCorporate Brand Culturally relevant to Latin Americans and southern Europeans Strong set of corporate values  Financial / operational reporting available for whole company  Full salary transparency (top management included)  Strategic decisions always shared with employees  OKR’s (Objectives and key results system used at Google) implemented at Akamon  Salary increases based on measurable achievement  Performance review twice every year  Bonuses per project / job position  Game area at Akamon (PS3, ping pong, etc.)  Internal bets and challenges  Team building events  Friday parties at the office  Innovation day: Employees rewarded on new concepts  “La Fabrica”: a factory of concepts to develop new games Akamon’s brand architecture
  8. 8. Our games are…
  9. 9. Studio Game Publisher Distribution platform Payment process Device manufacturer Social Casino Gaming Value Chain From development studio to device manufacturer, many companies are involved in the social gaming value chain Zynga Caesars Interactive (Playtika) IGT Buffalo Studio Gamesys FB Big Fish Akamon Paysafecard Clickandbuy Minijuegos Apple Google
  10. 10. 2013 E3.1 Billion USD (Source: Morgan Stanley) 2014E
  11. 11. Our Opportunity Focus in Latam and South Europe markets N.America $1,360 M LatAM $465 M Europe $806 M Asia $186 M Oceania $279 M - Competitive intensity + Our Opportunity
  12. 12. - Competitive intensity + Market overview LatAm $0.9bn N. America $1.4bn Europe $1.2bn Asia $1bn RoW $0.5bn 11% 68% 35% 59% 39% Social casino market, ‘15 CAGR, ’13-’15 Social casino continues to outgrow the social gaming market with an expected market size of $5bn by 2015. The Latin American market is forecast to grow at 68% CAGR between 2013 and 2015, faster than any other region in the world Source: Morgan Stanley
  13. 13. Multiplatform
  14. 14. Portal games Casino games Poker games Skill games Card games Table games Others: Escoba, Tarot, Bellote, Truco Argentino 40 games Gross revenue: $961k (March) +20% YoY MAU: 1,157,560 DAU: 212,768 DAU/MAU: 18% PU: 48K +25% YoY ARPPU: $22.1 CAC: $23.1 LTV: $59.7 KPIs March
  15. 15. Facebook games Top 5 games (users) Top 5 games (ARPPU) Others 19 games Gross revenue: $132k (March) +708% YoY MAU: 1,014,033 DAU: 217,313 DAU/MAU: 21% PU: 10,500 +1200% YoY ARPPU: $12.5 CAC: $13.6 LTV: $21.7 KPIs March
  16. 16. Mobile games Play and make new friends with the best social bingo Play Our new slots made in our Tel Aviv studio, available in all platform, FB, IOS, Android and portal 2 games Gross revenue: $25.2k (March) MAU: 36,405 DAU: 3,571 DAU/MAU: 10% PU: 1,069K ARPPU: $23.7 CAC: $35.3 LTV: $86.9 KPIs March
  17. 17. Strategic geographical footprint “Wide” product portfolio Distribution model Local & Global Latam & Southern Europe Multichannel Platform diversification High value and diversified distribution network Local product strategy 1 2 43 Akamon’s strategy
  18. 18. 0 250,000 500,000 750,000 1,000,000 Jan.11 Mar.11 May.11 Jul.11 Sep.11 Nov.11 Jan.12 Mar.12 May.12 Jul.12 Sept.12 Nov.12 ene-13 mar-13 may-13 jul-13 sep-13 nov-13 ene-14 mar-14 950K€ 750K€ 350K€ 270K€ Constant and intensive growth
  19. 19. A “wide” product portfolio GLOBAL GAMES LOCAL GAMES HIGH MONETISATION LOW MONETISATION, HIGH TRAFFIC Target specific geographies with local games which are used to cross-sell traffic into more valuable global games Direct casino player acquisition in high value geographies a b Akamon acquire users through local culturally relevant games and monetise them with global casino games 1 Blended ARPDAU = $0.18
  20. 20. Akamon portals: Distribution model October 2011 March 2012 Sept. 2012 October 2012 Portal strategy has provided a solid revenue stream and a way to enter new markets quickly 17th FB game 1st iOS game 1st Android game August 2013 May 2013 1st Facebook Game February 2012 October 2013 Traction on Facebook; in the process of transitioning successful games to mobile July 2011 Non-portal platforms: Partners: A high value network of 3rd party distributors; 30% revenue share 3
  21. 21. 20M registered, 2.2M MAU, 433K DAU We are 10x bigger than the main competitor present in our markets in terms of revenue Strategic geographical footprint4
  22. 22. Strategic geographical footprint 2014 Revenue YTD Spain remains our core market but the majority of new registrations are from outside of Spain 4 1%1%4%4% 9%10%13% 58% 0% Other Italy VenezuelaMexicoArgentinaBrazil FranceSpain Colombia 42% Total registrations 4%4%6% 11% 3%4% 26% 22%20% Other Italy VenezuelaMexicoArgentinaBrazil FranceSpain Colombia 80% Note: Other consists of all IP addresses which cannot be allocated
  23. 23. Free to play Membership Freemium Model – 2 ways to play
  24. 24. We have two ways to monetize and show you the money Subscription to the club (1, 3, 6 and 12 months) Chips: used for playing 70% of the games and for buying at the shop. Free to play + + Ads (5% of revenues) + Subscription to Club ( 8% of revenues) + Virtual Currency (87% of revenues) ADS S VC Our best monetization model
  25. 25. Most popular local payment methods
  26. 26. We grow with our partners and for our partners
  27. 27. Partner showcase – Marca
  28. 28. Founder Team People Market definition Product implementation Multiplatform Multilanguage Ecosystem Transparency Pasos a seguir para emprender con éxito The more content, the more fun to your audience Emprender en el sector del Gaming
  29. 29. Selección de socios Reparto accionarial Pacto de socios Despedir lento Ideas vs Ejecución “La idea es el enemigo del emprendedor” Internacionalización El principal error es cometido por los Emprendedores el día 0 The more content, the more fun to your audience Emprender en el sector del Gaming - Errores en emprendedores
  30. 30. Thanks! @AkamonEnt @carlosblanco @ carlos.blanco@akamon.com www.akamon.com www.carlos.blanco.com

×