This document provides information on how to produce and market a successful podcast. It defines a podcast as an audio show distributed online that can be downloaded to computers or MP3 players. Some tips for producing a great podcast include identifying a niche topic, doing research, focusing on quality audio, and hooking listeners within the first 60 seconds. Marketing tactics include optimizing episode titles and keywords for search engines, publishing to multiple platforms, and collaborating with other brands for cross-promotion opportunities.

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2. Topics To Be Covered
What is a Podcast ?
How to Produce a Great Podcast?
Marketing Tactics

3. What is a Podcast?

4. What is a Podcast?
A podcast is an audio show, usually spread across a
series of episodes, which can be downloaded from the
Internet and listened to either on a computer or an Mp3
player. The term, which was coined in 2004, is
portmanteau of ‘iPod’ and ‘broadcast’.

5. How to Produce a
Great Podcast?

6. Some tips to help you create high-quality
episodes that will resonate with your
listeners:
Tell Everyone
Use Search Engine Optimization
Collaborate With Other Brands

7. Love Your Topic
Do Your Research
Focus on Quality
Hook Them in First 60 Seconds
Theme Each Episode
Keep Trying New Things
Produce 5-10 Episodes Before Launching
Your Podcast
Identify a Niche
Talk to Your Listeners

8. Marketing
Tactics

9. Mention keywords or guest names first
in episode titles. These perform better in
Apple's Podcast keyword search results.
Try tweaking your keywords in your
podcast title. Make sure to use specific
keywords or phrases you want to
capture in iTunes. But note these
keywords or phrases shouldn't be too
broad or too specific.

10. Make sure you add your podcast
to Google Play. It takes just a few
minutes to sign up and it's becoming
more important as Google is now
indexing episodes right in search results.
Write great episode titles and headlines
that will attract new listeners. For
instance: Top Hacks by Podcast Pros to
Grow Your Listening Audience will
outperform Great Ways to Grow Your
Listener Base.

11. Publish your episodes to all major
podcast platforms including iTunes,
Spotify, Google Play, and Stitcher.
Make sure your podcast shows up in
Google search results. Google recently
updated search results for Android users
that allows users to listen and subscribe
to podcasts right within search results.
This is a great way for you to get
discovered from Google search results.