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podcasting_and_podcast_optimization-della_grace.ppt

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podcasting_and_podcast_optimization-della_grace.ppt

  1. 1. Top Strategies for Marketing Your Podcast WebMasterWorld Pubcon Grace Della 11/13/08
  2. 2. Craig Newmark Craig’s List Founder Matt Cutts at Pubcon Steve Krug Author Don’t Make Me Think Andy Sernovitz, Author, Word of Mouth Marketing Tim Westergren, Founder Pandora.com Interview influential people within your industry
  3. 3. <ul><ul><li>Jay Berkowitz and Andrea Nirenberg’s Ten Golden Rules of Networking! </li></ul></ul><ul><ul><li>1. Giving First ‘ </li></ul></ul><ul><ul><li>2. Listen </li></ul></ul><ul><ul><li>3. Follow-up </li></ul></ul><ul><ul><li>4. Database </li></ul></ul><ul><ul><li>5. Create Advocates </li></ul></ul><ul><ul><li>6. Stay on radar </li></ul></ul><ul><ul><li>7. Nurture relationships </li></ul></ul><ul><ul><li>8. Pace yourself </li></ul></ul><ul><ul><li>9. If you’re on time you’re late </li></ul></ul><ul><ul><li>10. Networking is life 24/7 awareness </li></ul></ul>“ Live from the Blog” “ Song of the Week” “ Top Ten Lists” “ Live Presentation Recordings” We blog about tools for internet marketing. Live presentation recordings to include in our podcast
  4. 4. Community (K7.Net) K7.Net free call answering service emails an MP3 recording of calls
  5. 5. Directory Listings – iTunes = 80% of listenership
  6. 6. Podcast Directories Submit to directories to maximize your exposure
  7. 7. Promote podcast on your own website
  8. 8. Optimize for FREE SEO traffic = Content on site
  9. 9. Include the transcripts on your website. Optimize for FREE SEO traffic
  10. 10. Optimize for FREE SEO traffic = Meta Tags
  11. 11. Include your keywords in the title and description FREE SEO TRAFFIC
  12. 12. Ask for help Promoting, iTunes reviews, Blogs, email
  13. 13. Optimize Your Show - Name Do your keyword homework
  14. 14. Include your keywords in the name of your podcast
  15. 15. Optimize the iTunes Description Optimize the Description of your show theme
  16. 16. Free Promotion Ideas - Facebook Groups
  17. 17. Other Free Promotion Ideas E-mail Signature, Business card, Blog posts for each show
  18. 18. Paid Promotion Ideas Paid Promotion – Disks, PPC, PR
  19. 19. Recommended Reading

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