The document discusses a feedback device called the I am... system that is designed to help coaches protect runners from injury by monitoring their fatigue and pain levels. It costs $50-100 per hour for a running coach, but the I am... system is an affordable alternative starting at $14.99 for a 3 month subscription. The startup was accepted into an incubator program and has recruited experts in various fields like neuroscience, biomechanics, and engineering to help develop the product and business model.

1. I am…
Taking care of runners with a compact feedback
device.

3. Over 66 Million runners in the U.S.A.
Over 20 Million runners are injured yearly due to overuse

4. Coaches Protect Runners by asking:
Are you tired?
Are you feeling pain?
Cost $50-100 /Hour

5. Running Coach I am…
The I am… Feedback System

12. optimal zone

13. Landscape
High Feedback
Affordable
Expensive
Applied Motions
Low Feedback

14. Hardware purchase
with 3 month subscription
$14.99
Annual subscription
$19.99
Revenue Model

15. 19 Million
Event Runners
100k
Marathon
runners
United States Market
66 Million
Runners

16. Accepted in
Zahn incubator
March 2016 April 2016
Market Research
Completed
May 2016
Wire Frames and
Design Completed
Board Members and
Pilot Companies
Recruited
December 2015

17. Jose Jimenez
Founder
Head of Product,
Marketing and Research
Eric Tung
Lead Computer Engineer
and IOT supervisor
Computer engineer and robotics
Enyyella Gutirrez
Head of Customer Relations
Online Content Supervisor
Ziva Rubinstein
Head of hardware
development
Biomedical engineering
Neil Benjamin
Motion Graphics
Editor, production
process, Freelance at
NBCUniversal, Inc.

18. Jon Sigurjonsson
Researcher in Concussion
and Cognitive Neuroscience
City College of New York
Angela R. Lebbon Ph.D.
Management and Industrial Psychologist
Cambridge Center for Behavioral Studies
David Putrino
Director of Telemedicine
and Virtual Rehabilitation
Burke Rehabilitation
Michael Keane PH.D.
Neurofeedback
Director Actualise Clinical.
Tomas Thorsteinsson
Organizational Finances, Administration
Director of Administration
Tern Systems
Brian Wilson
Eletrical and Computer
engineering advisor
President of DuroUSA
Gary Frey
Management and Finance
Chief Financial Officer
Tricull Industries

19. Production Hardware,
$5000
Application
development, $25000
Backend
Development, $10000
Marketing and
Promotion, $10000
Investment Breakdown
Production Hardware Application development Backend Development Marketing and Promotion

20. Contact us at Appliedmotions@zahncenternyc.com
www.appliedmotions.org
Facebook.com/Appliedmotion
Twitter:Applied_Motions