More Related Content Similar to Innovation green soln Similar to Innovation green soln (20) Innovation green soln2. Product details Product Green, Battery run Cycle Runs 40 km each Recharge Low speed, max 30 kmph Price point Rs 7000-8000 3. Limited Mode of travel for people in rural india Increased dependency on public transportation Pollution created by Motorcycles/Scooters Pain point 4. Who is the Customer? Existing cycle users whose next upgrade is motorcycle Lower middle class people in rural India 5. Customer Base (Market Size) 30 % of Indian household owns a bicycle Market Size12million units US $ 1.2 Billion 7. Distribution network through existing cycle distribution Retail through existing Cycle and Motorcycle network Community building activity at gram panchayat level Exchange of existing cycles Marketing plan 9. Way forward….. Dipstick Market research Interviewe target customers segment Meeting, interviewing Distributors Interviewing cycle retailers Online Survey