Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 :::The semantic social portal. The '...
Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Intro Clip “Our Nova”
Project Outline <ul><li>Introduction of Team </li></ul><ul><li>Executive Summary: </li></ul><ul><ul><li>Presents by: CEO, ...
Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 The “Entrepreneurs” Fabian (COO) Hoa...
Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Circle of Summary Customers: Conveni...
<ul><li>Vision : To become every  Internet users homepage  by providing the  ultimate social networking portal  and the  m...
Web 3.0 What Is It? <ul><li>Semantic Web (Tim Berners-Lee) </li></ul><ul><li>Web 1.0  Web 2.0  Web 3.0 </li></ul><ul><li>O...
The Big Idea! <ul><li>Users enter in a question of interest: </li></ul>Final Class Project Presentation Postgraduate Manag...
Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Answers instead of Results!
 
Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 COO - Department
General Information <ul><li>Start-Up Company </li></ul><ul><li>17 highly-skilled employees </li></ul><ul><li>Best Location...
Overview <ul><li>Organization </li></ul><ul><li>Employees </li></ul>Final Class Project Presentation Postgraduate Manageme...
Overview <ul><li>Time Frame </li></ul><ul><li>Infrastructure & Equipment </li></ul>Final Class Project Presentation Postgr...
Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Enterprise Value Standalone Value = ...
Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 <ul><li>$ 1.5 Million  $ 64 Million ...
Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Ideal place chosen
Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 MARKETING DEPARTMENT Hoang Anh (CMO)...
Agenda <ul><li>General market analysis </li></ul><ul><li>Competitor analysis </li></ul><ul><li>Customer analysis </li></ul...
Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Market Analysis
Market analysis:  Oversupply of social networks <ul><li>Many social networks (FB, Twitter, LinkedIn, etc.)  </li></ul><ul>...
Market analysis:  Oversupply of social networks
Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Competitor Analysis
Competitor Analysis: Existing solutions are unsatisfying <ul><li>Social Network aggregators: Access to all social networks...
Competitor Analysis: A brief comparison Friend feed Zbang.it Yoono Flock URL http://friendfeed.com/ http://zbang.it/ http:...
Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Customer Analysis
Customer Analysis: Call for more convenience <ul><li>Users: All-in-one solution has to be easier than social networks them...
Target Group  <ul><li>Users have membership of 2 networks on average </li></ul><ul><li>Assumption: Approx. 330m people use...
Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Our Product
Our product: CU Online „ We will make your life so much easier, you don‘t want to live without us!“ <ul><li>Users want: </...
Product descriptions <ul><li>Features: </li></ul><ul><li>Common and simple interface for all social networks (Friends list...
sign up log in Hello,
Hello Michael, sign up logged in What is Luu doing this weekend?
Integration + + - - Features
Unique Selling Proposition I use  cuonline.com  instead of Yoono because  cuonline.com  is very simple to use but still in...
Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Costs & Revenues
Revenue Streams Three steps evolution Start-Up: Simple third party advertisments (req: none) Intermediate: Exclusive games...
Revenue Implementation  Prerequisites Simple third party advertisements: Requires building internal advertising program (n...
User Revenue Estimates We use Facebook (2009) as a benchmark to estimate potential revenue of social media site: 200 milli...
Costs: How to get traffic to CU online <ul><li>Paid advertising: </li></ul><ul><ul><li>Online advertising </li></ul></ul><...
 
Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Organization & Timeframe
Organization Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 CEO COO CMO CFO Account...
Project Start Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Customer Survey 1 Defi...
One year plan Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 3  month 12   month 9 ...
Operation Department Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Department Aim ...
Marketing Department Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Department Aim ...
Finance Department Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Department Aim Ta...
Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Employees
Qualification of Employees Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 <ul><li>C...
Qualification of Employees Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 <ul><li>P...
Wages of Employees Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Department Employ...
Incentives for Employees Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 <ul><li>Eve...
Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Equipment & Infrastructure
Infrastructure Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 <ul><li>Office Buildi...
Furniture Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Quantity  Cost Office Cubi...
Technical Equipment Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Computers (Desk ...
Overview Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Start Need of 40 Server 4 m...
Why rent server in the beginning? Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 <u...
Rent Server Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 <ul><li>AMD Opteron 8346...
Server Room in the 2nd year  Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 <ul><li...
Own Server Room Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 <ul><li>Oracle - Sun...
Server Software Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 <ul><li>Software Pac...
Server Connection Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Fiber-to-the-Home ...
Further Investments Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Investment Serve...
Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Johannes (CFO) Eike Linh Hoang Grace...
Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Founding CUonline Bahrain Bahamas Be...
Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Investment Environment
Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Cash Flow Forecast
Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Cash Flow Forecast
Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Break even analysis Break even will ...
Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Enterprise Value Standalone Value = ...
Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 <ul><li>$ 1.5 Million  $ 64 Million ...
Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Ideal place chosen
Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Taxation Corporate taxation = 0 <ul>...
Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Transaction freedom Bahrain Bahamas ...
Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Investment Environment
Bermuda <ul><li>Culture :  &  & </li></ul><ul><li>Natural Disaster:   </li></ul><ul><li>Telecommunication :   </li></ul><u...
Investment in California <ul><li>Corporate Income Taxation:  8.84% </li></ul><ul><li>Individual Income Taxation:  9.55% </...
What can we save? California Bermuda Advantage <ul><li>Near to the investors </li></ul><ul><li>Innovative </li></ul><ul><l...
<ul><li>Back-up </li></ul>
Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Bahamas
Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Bahrain
Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Bermuda
Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Cayman Islands
Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Banking Options
Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Checking
Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Saving
Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Lending Options <ul><li>Home equity ...
Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Lending Options Small Business Admin...
Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Banking
Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Current Funding Requirements Amount:...
Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Prospective Financial Data (2011) In...
Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Prospective Financial Data (2011) 1....
Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Expected revenues in the  first 8 mo...
Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Expected expenses in the  first 8 mo...
Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Expected Traffic and Revenues  in 20...
Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Expected Traffic and Revenues  in 20...
Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Expected Profit in 2012  Expected pr...
Liability Equity Venture capitalist  -  $1,500,000 Asset Cash  & Cash equivalence  $1,500,000
Liability Equity Venture capitalist  -  $1,500,000 Asset Cash  & Cash equivalence  $ 293,903 Intangible asset  $ 500,000 O...
$ 1,000,000 Operation Marketing $ 1,000,000
 
 
Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Conclusion & Wrap Up!
Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Questions & Answers
Upcoming SlideShare
Loading in …5
×

Cu online finalversion

592 views

Published on

Final class project presentation, Postgraduate Business Management at UCR-Extension.

Published in: Business, Technology, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
592
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • http://www.slideshare.net/stevenvanbelleghem/social-networks-around-the-world-2010
  • http://valleywag.gawker.com/273201/the-world-map-of-social-networks
  • http://news.cnet.com/8301-13577_3-10462172-36.html
  • http://techcrunch.com/2008/12/31/top-social-media-sites-of-2008-facebook-still-rising/ http://news.cnet.com/8301-17939_109-10160850-2.html http://techcrunch.com/2009/06/07/a-map-of-social-network-dominance/ http://www.emarketer.com/Article.aspx?R=1007202 http://www.ignitesocialmedia.com/2009-social-network-analysis-report/#facebook
  • Understand data  present them in a way that will answer whatever questions you might have. Semantic web  algorithms
  • http://news.cnet.com/8301-13846_3-20006056-62.html?part=rss&amp;subj=news&amp;tag=2547-1_3-0-20 http://techcrunch.com/2010/05/13/u-s-online-ad-revenues-hit-nearly-6-billion-in-the-first-quarter/
  • http://campuslife.suite101.com/article.cfm/top_party_schools_for_20082009
  • Cu online finalversion

    1. 1. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 :::The semantic social portal. The 'SSP' technology:: A presentation by: The Postgraduate Management Students UCR-Extension
    2. 2. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Intro Clip “Our Nova”
    3. 3. Project Outline <ul><li>Introduction of Team </li></ul><ul><li>Executive Summary: </li></ul><ul><ul><li>Presents by: CEO, CMO, COO, CFO </li></ul></ul><ul><li>Marketing Department Presents </li></ul><ul><li>Operating Department Presents </li></ul><ul><li>Financial Department Presents </li></ul><ul><li>Conclusion & Wrap Up </li></ul><ul><li>Questions & Answers </li></ul>Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010
    4. 4. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 The “Entrepreneurs” Fabian (COO) Hoang Anh (CMO) Johannes (CFO) Luu (CEO) Sebastian Yeonzoo Natalia Olivia Alex Benjamin Will JJ Nikei Eike Linh Hoang Grace Mia
    5. 5. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Circle of Summary Customers: Convenience + Functionality Breakthrough Technology Competitors: Web 2.0 vs 3.0
    6. 6. <ul><li>Vision : To become every Internet users homepage by providing the ultimate social networking portal and the most accurate semantic search engine on the market. </li></ul><ul><li>Mission : We employ the best programmers in the world to provide a single seamless portal. U sing flashplayer to provide a full functionality of all social media without sacrificing reliability, as well as developing the most accurate search engine on the planet by pioneering the Semantic Web . </li></ul>Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010
    7. 7. Web 3.0 What Is It? <ul><li>Semantic Web (Tim Berners-Lee) </li></ul><ul><li>Web 1.0 Web 2.0 Web 3.0 </li></ul><ul><li>Our definition: “a web application that seeks to analyse the vast data of information that are floating through cyberspace...then tries to understand these data ... and presents them in a way that will answer to whatever questions users might ask... and provides further recommendations on the topic of interests” </li></ul>Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010
    8. 8. The Big Idea! <ul><li>Users enter in a question of interest: </li></ul>Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010
    9. 9. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Answers instead of Results!
    10. 11. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 COO - Department
    11. 12. General Information <ul><li>Start-Up Company </li></ul><ul><li>17 highly-skilled employees </li></ul><ul><li>Best Location </li></ul><ul><li>Ready to enter the market </li></ul>Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010
    12. 13. Overview <ul><li>Organization </li></ul><ul><li>Employees </li></ul>Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010
    13. 14. Overview <ul><li>Time Frame </li></ul><ul><li>Infrastructure & Equipment </li></ul>Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010
    14. 15. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Enterprise Value Standalone Value = $ 64 Million Net Present Value is calculated with the DCF-Modell Year 2011 2012 2013 FV NetCash 1.150.000 7.249.560 16.889.787 84.448.933,26 CoC=20 % 1,20 1,44 1,73   PV 958.333,33 5.034.416,81 9.774.182,09 48.870.910,45 NPV 64.637.842,68      
    15. 16. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 <ul><li>$ 1.5 Million $ 64 Million + X </li></ul><ul><li> </li></ul><ul><li>High premium for </li></ul><ul><li>secondary Buy-out </li></ul><ul><li>and IPO </li></ul>Exit strategy 3 years
    16. 17. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Ideal place chosen
    17. 18. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 MARKETING DEPARTMENT Hoang Anh (CMO) Alex Benjamin Will JJ Nikei
    18. 19. Agenda <ul><li>General market analysis </li></ul><ul><li>Competitor analysis </li></ul><ul><li>Customer analysis </li></ul><ul><li>Our product in detail </li></ul><ul><li>Costs and Revenues </li></ul>
    19. 20. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Market Analysis
    20. 21. Market analysis: Oversupply of social networks <ul><li>Many social networks (FB, Twitter, LinkedIn, etc.) </li></ul><ul><li>Users have membership of 2 networks on average </li></ul><ul><li>Unique membership very unusual (FB: 68m in 2009) </li></ul><ul><li>Users do not have in mind to quit one of their memberships (do not want to lose any friends) </li></ul><ul><li>Users stick to their dominant networks in their respective countries, even if the functionality is not as good as the functionality of others </li></ul><ul><li>Most popular networks are varying between countries </li></ul>Sources: http://www.slideshare.net/stevenvanbelleghem/social-networks-around-the-world-2010 http://news.cnet.com/8301-17939_109-10160850-2.html
    21. 22. Market analysis: Oversupply of social networks
    22. 23. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Competitor Analysis
    23. 24. Competitor Analysis: Existing solutions are unsatisfying <ul><li>Social Network aggregators: Access to all social networks from one page </li></ul><ul><li>Issues: Bad integration (loss of features), still confusing </li></ul>
    24. 25. Competitor Analysis: A brief comparison Friend feed Zbang.it Yoono Flock URL http://friendfeed.com/ http://zbang.it/ http://yoono.com http://flock.com/ Type Website (sign-in) Download (stand-alone program) Download (browser plugin) Social web browser Multiple languages Yes No No Yes Social Networks Brightkite Facebook identi.ca Jaiku Plurk Twitter Facebook Twitter Facebook FriendFeed Linkedin Twitter My Space Myspace, Facebook, Twitter; Other important features Flickr Fotolog Photobucket Picasa SmugMug Zooomr Gmail/Google Talk Flickr Facebook Picasa Flickr You Tube MSM AIM Yahoo Messenger Google talk Flickr Fotolog Photobucket Picasa SmugMug Zooomr Youtube, Flickr, Gmail, Yahoo!Mail No. of users … … 3,700,000 3,000,000
    25. 26. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Customer Analysis
    26. 27. Customer Analysis: Call for more convenience <ul><li>Users: All-in-one solution has to be easier than social networks themselves. </li></ul>“ And that early-adopter crowd, too, now has less reason to want to use a more complex aggregator.” Caroline McCarthy, CNET News, March 3 2010 Source: http://news.cnet.com/8301-13577_3-10462172-36.html
    27. 28. Target Group <ul><li>Users have membership of 2 networks on average </li></ul><ul><li>Assumption: Approx. 330m people use two or more social networks </li></ul><ul><li>Projection: Approx. 6-7% (20m-23m) will use CU online by the end of year one </li></ul>Twitter LinkedIn Facebook My Space Social Network No. of users (in million) Facebook 400 Twitter 100 LinkedIn 65 My Space 100 1 month 3 months 6 months 9 months 12 months 15,000 75,000 4,500,000 20,250,000 22,772,138
    28. 29. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Our Product
    29. 30. Our product: CU Online „ We will make your life so much easier, you don‘t want to live without us!“ <ul><li>Users want: </li></ul><ul><li>Easy and convenient all-in-one solution </li></ul><ul><li>Accurate answers to their questions </li></ul><ul><li>Competitors offer: </li></ul><ul><li>Complicated access with lack of features </li></ul><ul><li>Irrelevant and unsorted answers </li></ul><ul><li>We offer: </li></ul><ul><li>Easy access with unique features! </li></ul><ul><li>Convenience and controllability </li></ul><ul><li>Web 3.0 – semantic web </li></ul>
    30. 31. Product descriptions <ul><li>Features: </li></ul><ul><li>Common and simple interface for all social networks (Friends list, messages, status updates, games) </li></ul><ul><li>Translation tool </li></ul><ul><li>Mail and messenger support </li></ul><ul><li>Audio/Video/Photo sharing (FB, Flickr, Picasa, Youtube, etc.) </li></ul><ul><li>Web 3.0 search engine </li></ul><ul><li>„ We are the Internet ultimate social networking portal; allowing our users to access the full functionality of all their networking sites from a single page!“ </li></ul>
    31. 32. sign up log in Hello,
    32. 33. Hello Michael, sign up logged in What is Luu doing this weekend?
    33. 34. Integration + + - - Features
    34. 35. Unique Selling Proposition I use cuonline.com instead of Yoono because cuonline.com is very simple to use but still includes everything I need. In short: Cuonline = Convenience + Functionality
    35. 36. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Costs & Revenues
    36. 37. Revenue Streams Three steps evolution Start-Up: Simple third party advertisments (req: none) Intermediate: Exclusive games (req: critical mass) Established: Data-mining for individualized marketing (req: trust/brand status
    37. 38. Revenue Implementation Prerequisites Simple third party advertisements: Requires building internal advertising program (negligible cost to code but will require a min 3 full time employees to maintain.). Exclusive games: Contact Zynga, Playdom (Establish relationship then ask for critical mass of users for which they would consider developing software for us). Data-mining for individualized marketing: Brand status will be considered achieved at: 60% brand recognition & 95% favorable user experience.
    38. 39. User Revenue Estimates We use Facebook (2009) as a benchmark to estimate potential revenue of social media site: 200 million users. $125 million from brand ads. = 0.625$/user $150 million from Facebook’s ad deal with Microsoft. = 0.75$/user $200 million from self-service ads. = 1$/user $75 million from virtual goods. = 0.375$/user Total: $550 Million. = 2.75$/user
    39. 40. Costs: How to get traffic to CU online <ul><li>Paid advertising: </li></ul><ul><ul><li>Online advertising </li></ul></ul><ul><ul><ul><li>FB ads and further contractors: 715,000$ </li></ul></ul></ul><ul><ul><li>Marketing campaign events in Universities </li></ul></ul><ul><ul><ul><li>1 party at each of the top 5 party schools in the US @ 50,000$ = 250,000$ </li></ul></ul></ul><ul><ul><li>Total: 965,000$ </li></ul></ul><ul><li>Free advertising: </li></ul><ul><ul><li>Fanpages etc.: Facebook, Twitter, LinkedIn, Myspace and so on. </li></ul></ul><ul><ul><li>Viral marketing!!! </li></ul></ul><ul><ul><li>PR with Technical and Social Network Newspapers </li></ul></ul>
    40. 42. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Organization & Timeframe
    41. 43. Organization Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 CEO COO CMO CFO Accounting HR R&D / Infrastructure Marketing Sales Processmgt. Controlling Customer Service
    42. 44. Project Start Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Customer Survey 1 Define customer needs and develope our product 2 Organizational Structure/Employees 4 Finance 3 Provide infrastructure/Rent an office/buy and install equipments 5
    43. 45. One year plan Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 3 month 12 month 9 month 6 month 40 Servers = 50,000 Visits 80 Servers = 100,000 Visits 200 Servers = 500,000 Visits 750,000 Customers 4,500,000 Customers 20,250,000 Customers 22,800,000 Customers
    44. 46. Operation Department Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Department Aim Task Process/Operation Mgt Improvement + Efficiency <ul><li>Make things on track </li></ul><ul><li>Search for Improvement </li></ul><ul><li>System Maintenance </li></ul><ul><li>Information Security Deliver Mission/Vision Value </li></ul>Human Resource Right People + Right Time <ul><li>Hiring/Firing/Recruiting </li></ul><ul><li>Motivate Staff </li></ul><ul><li>Improve Employee retention/relationship </li></ul><ul><li>Training </li></ul>R&D/Technology Stay Up to Date <ul><li>Research + Develop of new product/service </li></ul><ul><li>System Maintenance + Enhancement </li></ul><ul><li>Quality Control </li></ul>
    45. 47. Marketing Department Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Department Aim Task Marketing Brand Awareness + Gain Reputation + More Users <ul><li>Development of Marketing Goal / Strategy </li></ul><ul><li>Promotion </li></ul><ul><li>Advertising </li></ul><ul><li>Conduct Market Research </li></ul>Sales Get Money + Sell the Idea <ul><li>Formulate Sales Strategy </li></ul><ul><li>Implement </li></ul><ul><li>Monitor </li></ul><ul><li>Evaluate </li></ul>Customer Service Keep Customer Happy <ul><li>Retain and Increase Customer Satisfaction </li></ul><ul><li>Increase Customer Loyalty Attract New Customer </li></ul>
    46. 48. Finance Department Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Department Aim Task Accounting Analyze Financial Activity  Advise the best way to go <ul><li>Accounting Administration Policy +Procedure </li></ul><ul><li>General Accounting A/P, A/R, Payroll, Tax </li></ul><ul><li>Financial report </li></ul><ul><li>Purchasing </li></ul>Controlling Track Financial Activity <ul><li>Track All Revenue + Expense  Pay invoice, Receive Money, General Ledger, Journal Entry </li></ul><ul><li>Cash Management  Petty Cash + Cash in Account Control </li></ul>
    47. 49. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Employees
    48. 50. Qualification of Employees Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 <ul><li>CEO: knowledge and experience in international management, strong leadership skills </li></ul><ul><li>COO: organizational abilities, capacity to execute the internal activities </li></ul><ul><li>CFO: background and experience in international finance departments, financial risk management </li></ul><ul><li>CMO: knowledge in international marketing, able to understand the external environment </li></ul>
    49. 51. Qualification of Employees Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 <ul><li>Process Management: organizational skills, working experience </li></ul><ul><li>HR: working experience, excellent people skills, knowledgement of laws and rules </li></ul><ul><li>R&D/Infrastructure: IT-engineer, web designer, electrezian </li></ul><ul><li>Marketing/Sales: trendy, lot of contacts, power of convincing, understand customers minds and needs </li></ul><ul><li>Customer Service: empathy, communicate effectively, problem-solving, active listening </li></ul><ul><li>Accounting/Controlling: expert in finance, good knowledge of laws, rules and taxes </li></ul><ul><li> very general which makes it easier to react on new </li></ul><ul><li>market conditions and leaving employees </li></ul>
    50. 52. Wages of Employees Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Department Employees Money per person /p.a. Total CEO 1 75,000 75,000 COO, CMO, CFO 3 60,000 180,000 Process Management 2 40,000 80,000 Human Resource 2 35,000 70,000 R & D / Infrastructure 2 35,000 70,000 Marketing 2 40,000 80,000 Sales 1 35,000 35,000 Customer Service 1 30,000 30,000 Accounting 2 40,000 80,000 Controlling 1 40,000 40,000 Total before gov. exp. 17 Ø 43,000 740,000 Government expenses 11% 81,400 Total 821,400
    51. 53. Incentives for Employees Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 <ul><li>Events every quarter with the whole family (Disneyland, San Francisco, National Parks) </li></ul><ul><li>Bonus at the end of a successful year </li></ul><ul><li>Contracts with other companies to get discounts or benefits (car dealer, gym, restaurants) </li></ul>
    52. 54. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Equipment & Infrastructure
    53. 55. Infrastructure Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 <ul><li>Office Building </li></ul><ul><ul><li>Location: Silicon Valley </li></ul></ul><ul><ul><ul><li>6 Rooms: one conference room and five offices </li></ul></ul></ul><ul><ul><ul><li>Cost: approximately minimum $7,000/month </li></ul></ul></ul>
    54. 56. Furniture Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Quantity Cost Office Cubicles 4 $ 700 * 4 = $ 2,800 Desk Sets 17 $ 75 * 17 = $ 1,275 Files & Storage (Fire proof) 3 $ 695 * 3 = $ 2,085 Chairs & Seating (for the office and the conference room) 17 20 $ 150 * 17 = $ 2,550 $ 100 * 20 = $ 2,000 Conference Tables 5 $ 500 * 5 = $ 2,500 Office suppliers (a white board, a book case, presentation screen, projector ) White board = 1 presentation screen (LCD) =1 Book cases = 2 projector = 1 $ 200 $ 800 $ 175 * 2 = $ 350 $ 700
    55. 57. Technical Equipment Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Computers (Desk Top) Software 17 17 $ 500 * 17 = $ 8,500 $1,000 * 17 = $ 50,000 Laptops + Cell phones Software 10 10 $ 1,500 * 10 = $ 15,000 $ 1,000 * 10 = $ 10,000 Telephone Systems 1 ( for all employees) $ 1,500 Copiers 1 $ 1,000 Fax 1 $ 250 Lounge Room – Coffee maker, a micro wave, Sofa, a table, chairs, a refrigerator, and plates&cups 1 Coffee maker, 2 sofas, 1 table, 4 chairs, 1 microwave, 1 refrigerator, $100 + $ 600 + $ 300 + $200 + $150 + $ 800 + $ 300 = $ 2,450 Others (paper, pens, staples, etc.) $ 5,000/per year $ 5,000 Total : $ 108,960
    56. 58. Overview Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Start Need of 40 Server 4 month Need of 80 Server Need of 200 Server Handle ~22 million customers, 500.000 visitors at one time 1 year Need of 200 high performance server Investment in Own-Server-Room 10 month
    57. 59. Why rent server in the beginning? Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 <ul><li>Limited budget </li></ul><ul><li>Low investment cost </li></ul><ul><li>More flexibility </li></ul><ul><li>Imported knowledge </li></ul><ul><li>Latest technology </li></ul>
    58. 60. Rent Server Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 <ul><li>AMD Opteron 8346 </li></ul><ul><li>Web Servers </li></ul><ul><li>Database Servers </li></ul><ul><li>Back-up Server </li></ul><ul><li>incl. Traffic & Security </li></ul>
    59. 61. Server Room in the 2nd year Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 <ul><li>Building our own Server room </li></ul><ul><li>~ 22 Mio. User </li></ul><ul><li>Need of 200 high performance server </li></ul><ul><li>Investment for the future </li></ul>
    60. 62. Own Server Room Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 <ul><li>Oracle - Sun Fire X4170 </li></ul><ul><li>Web Servers </li></ul><ul><li>Database Servers </li></ul><ul><li>Back-up Server </li></ul>
    61. 63. Server Software Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 <ul><li>Software Package </li></ul><ul><li>Operating System </li></ul><ul><li>Security System </li></ul><ul><li>Datawarehouse </li></ul><ul><li>Data Mining Software </li></ul><ul><li>Total investment in required Software $100.000 </li></ul>
    62. 64. Server Connection Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Fiber-to-the-Home (FTTH) Speed per Line 50 Mbps Cost per month $140 Need of 2000 Mbps Costs per month $140 x 20 = $2.800
    63. 65. Further Investments Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Investment Server – Locker $20.000 Switches, Router $100.000 Aggregate $20.000 Wiring $50.000 Misc $10.000 ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- Total $200.000
    64. 66. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Johannes (CFO) Eike Linh Hoang Grace Mia FINANCIAL DEPARTMENT
    65. 67. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Founding CUonline Bahrain Bahamas Bermuda Cayman Islands California, USA
    66. 68. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Investment Environment
    67. 69. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Cash Flow Forecast
    68. 70. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Cash Flow Forecast
    69. 71. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Break even analysis Break even will be reached in the end of the first year starting with investments and monthly costs High risk in this time frame
    70. 72. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Enterprise Value Standalone Value = $ 64 Million Net Present Value is calculated with the DCF-Modell Year 2011 2012 2013 FV NetCash 1.150.000 7.249.560 16.889.787 84.448.933,26 CoC=20 % 1,20 1,44 1,73   PV 958.333,33 5.034.416,81 9.774.182,09 48.870.910,45 NPV 64.637.842,68      
    71. 73. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 <ul><li>$ 1.5 Million $ 64 Million + X </li></ul><ul><li> </li></ul><ul><li>High premium for </li></ul><ul><li>secondary Buy-out </li></ul><ul><li>and IPO </li></ul>Exit strategy 3 years
    72. 74. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Ideal place chosen
    73. 75. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Taxation Corporate taxation = 0 <ul><li>Bahamas </li></ul><ul><li>Bahrain </li></ul><ul><li>Bermuda </li></ul><ul><li>Cayman Islands </li></ul><ul><li>Guernsey </li></ul><ul><li>Isle of man </li></ul>Individual taxation = 0 <ul><li>Bahamas </li></ul><ul><li>Bahrain </li></ul><ul><li>Bermuda </li></ul><ul><li>Cayman Islands </li></ul><ul><li>Kuwait </li></ul><ul><li>Oman </li></ul><ul><li>Qatar </li></ul><ul><li>Saudi Arabia </li></ul><ul><li>United Arab Emirates </li></ul>
    74. 76. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Transaction freedom Bahrain Bahamas Bermuda Cayman Islands
    75. 77. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Investment Environment
    76. 78. Bermuda <ul><li>Culture : & & </li></ul><ul><li>Natural Disaster: </li></ul><ul><li>Telecommunication : </li></ul><ul><li>Housing: </li></ul><ul><ul><li>strict restriction on buying or renting </li></ul></ul><ul><ul><li>living cost is expensive than average </li></ul></ul>
    77. 79. Investment in California <ul><li>Corporate Income Taxation: 8.84% </li></ul><ul><li>Individual Income Taxation: 9.55% </li></ul><ul><li>Liquidity of USA: 7.88 scores => very free </li></ul>
    78. 80. What can we save? California Bermuda Advantage <ul><li>Near to the investors </li></ul><ul><li>Innovative </li></ul><ul><li>Cheaper living cost </li></ul><ul><li>Low tax </li></ul><ul><li>No strict regulation of the shareholders </li></ul>Disadvantage <ul><li>Tax is high </li></ul><ul><li>Regulation about the shareholders </li></ul><ul><li>Less innovative </li></ul><ul><li>Living cost is expensive </li></ul><ul><li>Do not near to the investors </li></ul>
    79. 81. <ul><li>Back-up </li></ul>
    80. 82. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Bahamas
    81. 83. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Bahrain
    82. 84. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Bermuda
    83. 85. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Cayman Islands
    84. 86. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Banking Options
    85. 87. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Checking
    86. 88. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Saving
    87. 89. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Lending Options <ul><li>Home equity loans </li></ul><ul><li>Using any accrued home equity as startup funding for a small business  highly advantageous </li></ul><ul><li>Secured business loans </li></ul><ul><li>Requiring collateral assets and payment arrangement contracts for startup small business loans or commercial startup funding  highly advantageous </li></ul>
    88. 90. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Lending Options Small Business Administration Loans Business Line of Credit This Solution Offers Secured funds, backed by the Small Business Administration, to use for business start-up, working capital, business acquisition and real estate. Loan terms up to 25 years. An unsecured revolving line of credit, backed by the Small Business Administration, to use for invoices, payroll or any other short-term business need with no cash advance fees. Line of credit terms of 5 years. Ideal For New and emerging businesses. New and emerging businesses. Credit Amount $50,000 to $5,200,000 $10,000 to $200,000 Rate 6 – 7.5% 6 – 13% Collateral Bank will take a secured interest in the business assets. None — it's unsecured A signed loan contract is the banks guarantee of repayment of startup funding.
    89. 91. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Banking
    90. 92. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Current Funding Requirements Amount: $ 1.500.000 Timing: $ 750.000 in front 3 x $ 250.000 splitted over the next 3 months Type a. Equity = $ 200.000 b. Angel = $ 1.800.000
    91. 93. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Prospective Financial Data (2011) Income  Expected profit in 2011= $ 947.473
    92. 94. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Prospective Financial Data (2011) 1. Month 4. Month 5. Month 6. Month 7. Month Traffic 15.000 187.500 750.000 4.500.000 9.000.000 Growth - 150% 300% 500% 100% Closes (exp. 2,5%) 375 4.688 18.750 112.500 225.000 Revenues $ 371 $ 4.641 $ 18.563 $ 209.250 $ 418.500 Expenses $631.122 $230.672 $253.188 $284.041 $356.769 Profit/Loss $ -630.751 $ -226.031 $ -234.625 $ -74.791 $ 61.731 Main cost driver / cash cow WP devlp. & Inventory MKT & Wages MKT & Server Online ads Online ads
    93. 95. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Expected revenues in the first 8 months The high expected growth rates after the first half year are due to the marketing activities and especially word of mouth.
    94. 96. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Expected expenses in the first 8 months
    95. 97. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Expected Traffic and Revenues in 2012 (by quarter) Revenues from online ads increase due to more personalized advertisments.
    96. 98. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Expected Traffic and Revenues in 2013 (by quarter) Revenues will reach $ 20 Mio due to continuous growth in traffic.
    97. 99. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Expected Profit in 2012 Expected profit in 2012 = $ 4.134.558
    98. 100. Liability Equity Venture capitalist - $1,500,000 Asset Cash & Cash equivalence $1,500,000
    99. 101. Liability Equity Venture capitalist - $1,500,000 Asset Cash & Cash equivalence $ 293,903 Intangible asset $ 500,000 Office equipment $ 168,960 Account Receivable $ 537,137
    100. 102. $ 1,000,000 Operation Marketing $ 1,000,000
    101. 105. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Conclusion & Wrap Up!
    102. 106. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Questions & Answers

    ×