This document summarizes an opportunity for an on-demand mobile photo editing service called Mendr. It notes that current mobile photo editing apps are insufficient and inconvenient. There is an opportunity to create a service that allows users to request photo edits from professional freelance editors. The document outlines Mendr's proposed solution of allowing users to choose a photo, specify the edit, send a request, receive revisions, and rate the completed edit. It also discusses Mendr's traction with over 500 tested editors, over 2,000 accepted photos, and high user satisfaction rates. The revenue model and $1.4M in funding to further develop the technology and team are also summarized.

1. “nothing beats the power of actual,
professional humans whose expertise it
is to edit photos”
— App Advice
“Every image I work introduces me to a
whole new use for the app and
convinces me that this will "be a thing.”
—FStoppers

2. #JustMendIt
Three billion photos
shared every day in 2016
Source: Peopleperhour (June 2015)

3. Survey was conducted online within the United States by Harris Poll on behalf of
TRUEPIC in March 2017 among over 2,000 U.S. adults 18+.
Most people edit mobile photos
before they share them on social media
of U.S. adults (~100 million)

4. Photo editing apps
fall short of needs
Desktop-class tools are
inconvenient and difficult
No killer service for mobile
photo assistance
Current Mobile Photo Editing
is insufficient and inconvenient
Problem

5. Intagram Prisma
Google AI
VSCO
Facetune
Picsart
Tucia
Photoshop
Capable
Convenience
Inconvenience
Incapable
Landscape

6. Thousands upon thousands
of freelance editors are seeking better options
Editors already work for
free on passion alone
Hard to earn money as
most platforms use
bidding systems
Few current platforms are
custom-built for photo
editors
Opportunity

7. U.S. consumers are spending $57.6 B
in the on-demand economy
Consumers now offload tasks with
On-Demand Services
Opportunity

8. On-demand photo editing assistance. On-hand.
Solution

9. Intagram Prisma
Google AI
VSCO
Facetune
Picsart
Tucia
Photoshop
Capable
Convenience
Inconvenience
Incapable
Solution

10. Choose a photo
Specify the edit
Send a request
Request revision
Rate your edit
Save and share
Request is accepted
Edits are made
Photo is returned
Send Wait Receive
Solution

11. Gaining the competitive advantage by
Winning the editor community
Respects freelancer
goals and communicates
carefully
Requires smart editor
ecosystem supported by
research
Loyal, passionate
community with high
barrier to entry
Advantage

12. Strategic partners
Dr. Daren BrabhemPhlearn .com
Crowdsourcing expert & Author
of “Crowdsourcing” — MIT Press
Leader in online
Photoshop training
Partners

13. 500+ Editors
tested & ready
med Confirmed
the paying users
2,126 photos
accepted
11% conversion from
signups to paying
95% satisfaction
(rated 3 or higher)
33% users spend
$10–28/month
Traction

14. $1.50
67%
$27.50
5%
% paying users vs monthly average spent
$10.00
28%
$10
$20
$30
67% 28% 5%
Traction

15. Traction Editors around the world

16. editoruser payout
simple edit
$0–5 40%
$5–30 51%
basic editors
complex edit active editors
Revenue Model

17. Team
Josh Farrar
Co-founder. CEO
Specialist in brand
management and
communications; five years
consulting professional
athletes & top executives on
their speaking platforms.
Pat Thibodeau
Co-founder. COO
MS, Supply Chain Management.
Over 10 years of finance and
operations experience with a
focus on process optimization.
Former CFO of Fuel Trader
Supply. Professional
photographer and editor.
Cordell Baanhofman
Executive Advisior. Consultant
MBA. Has held senior posts in
sales, technology and business
with a number of start-ups and
large companies where he
created value through innovation,
product development, and
management.

18. $1.4 M convertible note and 12 months runway to…
Bring tech in-house and
develop Mendr 2.0
Build team and ally with
strong partners
Refine digital marketing
and optimize unit
economics
Ask