Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Mobile user experience and Atomic use case

11,931 views

Published on

Teasing out the essence of building any good product, mobile or not. Understanding the user lifecycle and how they think will help you iterate towards a great product. And figuring out the atomic use case of your product will help you dramatically to building features that matter and getting rid of noise.

  • Earn $90/day Working Online. You won't get rich, but it is going to make you some money! ★★★ http://ishbv.com/ezpayjobs/pdf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Visit this site: tinyurl.com/sexinarea and find sex in your area for one night)) You can find me on this site too)
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • I went from getting $3 surveys to $500 surveys every day!! learn more... ♣♣♣ https://tinyurl.com/realmoneystreams2019
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • I'll tell you right now (and I've got proof), that anyone who tells you "size doesn't matter to women" is flat out lying to your face and trying to make you feel better... Heck, just recently I asked a focus group of women via an anonymous online survey if size matters, and again and again they said "Oh my god, I HATE IT when it's SMALL." For a long time I didn't know what to tell the guys who'd write in to me and ask how to get "bigger." I'd say something lame like "Women actually like guys who are smaller... you just have to get good with your hands." Then I found "THE BIBLE of Penis Enlargement" by this guy named John Collins ■■■ https://tinyurl.com/ydaetwbk
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • BREAK UP or MAKE UP? The #1 phrase that will make your man come running back, READ MORE NOW... ♣♣♣ http://ishbv.com/hissecret/pdf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Mobile user experience and Atomic use case

  1. How to think through building an ultimate user experience. By: Manu Rekhi Director, Inventus Capital
  2. Pick a problem How users think 5 steps to building an experience Atomic Use Case
  3. Understanding Consumers Multi Disciplinary
  4. User Life Cycle Before they buy Referral Repeat purchases First purchase
  5. User Thought Cycle I hate change “You should check this out!” What is this? What was the name of that app again?
  6. Business Life Cycle Conversion Retention Advertising Virality
  7. Leave your Computer
  8. Talk to them
  9. 1. LISTEN & LEARN
  10. Encourage user feedback and implement features and solutions that increase engagement. Feedback: I find a fare on my mobile device, but it disappears when I try to book it later on. Hipmunk solves it beautifully and offers it at the right time of the user flow.
  11. Prices and discounts are the strongest and most engaging features Reviews are also a strong value in decision making Prices Reviews DiscountsDiscovery LocationAware Times Feedback Non-stop Interaction
  12. 2. EXPERIMENT
  13. Test assumptions every day Organize around small nimble teams Be results oriented Define success metrics
  14. 3. DELIVER
  15. Focus on Quality Research shows that users are more likely to invite friends to apps with high production values.
  16. 4. TRACK Data Driven
  17. We are in the Age of Big Data Data is plentiful Asking the right question is hard
  18. 5. ADAPT Lather, Rinse and Repeat
  19. …refers to flow or flow of products/feature that predictably “gets” your target user. Atomic Use Case
  20. Atomic Use Case Loop Activated See Retained Referring
  21. … and remember. None of this matters if your app sucks.
  22. Manu Rekhi Director, Inventus Capital US-India Venture firm manu@inventuscap.com

×