Leinster Express - Online Advertising Offer
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Aos Si Marketing would like to thank the Leinster Express, Laois biggest regional newspaper, for this useful information on online advertising. It will help advertisers make informed advertising choices when it comes to online.
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Leinster Express - Online Advertising Offer
- 1. Display Advert Formats •1 Leaderboard: 728(w) x 90(h) Pixels Top of page, 1st to be seen, replaces 1 banners €15 CPM •2 MPU: 300(w) x 250(h) Pixels Beside headlines, Ideal for Video 2 €17.50 CPM 4 5 5 x •3 Skyscraper: 160(w) x 600(h) Pixels Right hand side of main body of story text €12.50 CPM 3 •4 Overlay: Max 90,000 Pixels Can be any shape, sits on top of editorial. Shown for max 15 secs & must have x button. Served once /user/day €37.50 CPM •5 Wallpaper: 485(w) x 950(h) Pixels (x2) CPM = Charge for 1,000 views Anchored so always in view. Very high impact ideal for short bursts/events of advert €50.00 CPM
- 2. Targeting Our aim is to make your campaign as successful as possible by making sure the right people see your adverts. Location: Advertising on a local site like LeinsterExpress.ie ensures you target your customers without wasting money Timing: Choose when your potential customers are on the site and ready to engage with you Site Sections: News, Sport, Community, Lifestyle or article type
- 3. Let’s talk clicks • End of campaign report shows Ads served and 0.08% Average CTR% for number of clicks IRE down from • Branding should be seen as the key aim. previous year of • 0.1% Clicks are not the full story – Other response mechanisms – Post campaign clicks How we can improve clicks • Strong Product/Offer • Good copy – Strong, simple, bright, eye catching – Call to action – Play on Local connection = trust – Fresh creatives • Targeting – Relevant Site/ Type of Site – Editorial Environment – Timing
- 4. Example of Campaign Results Dunne & Nugent Aiken M. Stephens Promotions Jewelers Longford Leader Kilkenny People Limerick Leader MPU MPU Overlay 0.14% CTR 0.56% CTR 8.17% CTR
- 5. Example of Campaign Results O’Dowds Cash & Carry Paul Fay Firepaces Furniture Bookmakers Leinster Express Longford Leader Leitrim Observer Skyscraper Overlay Leaderboard 0.45% CTR 0.18% CTR 12.18% CTR
- 6. Exclusive Offers for Today Only Bronze Silver Gold Gold €399 €699 €999 Annual 1,000,000 Ads 35,000 Skys 65,000 Skys 95,000 Skys Skys: or or or €355/month 30,000 L/B 55,000 L/B 80,000 L/B L/B: or or or €425/month 25,000 MPUs 45,000 MPUs 45,000 MPUs MPUs: Skys : Skys : Skys : €496/month 1 in 3 / 2 in 3 / Every Page 2 months 2 months 2 months
- 7. Exclusive Offers for Today Only Bronze Silver Gold Gold €399 €699 €999 Annual 1,000,000 Ads 35,000 Skys 65,000 Skys 95,000 Skys Skys: or or or €355/month 30,000 L/B 55,000 L/B 80,000 L/B L/B: or or or €425/month 25,000 MPUs 45,000 MPUs 45,000 MPUs MPUs: Skys : Skys : Skys : €496/month 1 in 3 / 2 in 3 / Every Page 2 months 2 months 2 months
Editor's Notes
- First take you through the actuall Ad formats we have available for clients Industry standard advert sizes sold by CPM again industry standard. Cost per 1,000 times the advert is shown L/B (used to be called a banner but now 130% bigger) 1 st to be seen MPU – Premium positioning right beside headlines Sky – good for story pages Overlay – new product working really well – examples in later on
- Targeting – important as online display bought by the view – therefore to max ad spend it/s best that your advert is seen by a potential customer rather than a shoe shop advertising to people on New Zealand 1- By definition we are targeted – only people who live, are from or have a specific need ar on a local website – i’ve never been to a local website that I have no connection with, ALSO standard to target Irish audience only – but can also include intaernational for hotels/tourism etc. 2- Timing explain Longford Example Limerick Hotel example – special offer Cheltenham Offer 3- Editorial relevance – very important – use as part of campaign depending on inventory availabilty Male/female audience
- Clicks are HARD to generate and it’s getting harder and harder – Comscore 0.08% down 20% from previous year – More sphisticated markets used to seeing adverts and as novelty wears off CTRs go down BRANDING – The impact gained on the page and increase in broadband speeds do ability to animate even include video means this should as all display advertising be seen as a branding medium. Hence why industry sells at cost per view basis NOT FULL STORY – walk into the shop, telephone POST CAMPAIGN COPY – You have seconds to grab peoples attention
- All recent campaigns across JP Ireland
- So Paul Fay from 6,000 overlays recieved 730 clicks rather than 5 which would have been the national average.
- Some special packages below strict rate card Red flag gives an indication of impact of the sky campaign if booked on site for 1 month as approx 100K page views Not suggesting need to run over single month can do over a number of months but to get this rate need to agree today. GOLD ANNUAL – book over network of titles either regionally/nationally or even into NI. 66% discount is on our rate card