Product Life Cycle of DABUR. PLC OF DABUR. PPT on Dabur. dabur powerpoint presentation

1. CATEGORY- FOOD, BEVERAGE AND HEALTHCARE BRAND
GROUP MEMBERS-
 ANKUR CHAKRABORTHY
 ANUSHA BHATIA
 ARINDAM CHATTOPADHYAY
 ARJUN PATEL

2. ABOUT DABUR
• Founder: Dr. S.K Burman.
• Established :In 1884 to produce and dispense Ayurvedic medicines.
• The CEO: Mr. Sunil Duggal is of 1.2 Billion dollar Dabur India Ltd.
• Place: Founded in Kolkata.
• Products: Dabur is one of the largest Ayurvedic Brand which offers around 250 FMCG products
• Ranking: It is ranked 7th in FMCG product companies with top competitors like HUL, Nestle,
Britannia etc.
• Revenue: In India revenue of over 7680 crores and market capitalization 48800 crores.
• 12.77 Billion of net income in Financial year 2017.

3. Common Product Life Cycle

4. 1.RESEARCH & DEVELOPMENT STAGE
• To make value added products, Dabur welcomes product customization as per customer's requirement.
• Their fully dedicated R&D team of highly qualified technical personnel is eager to undertake joint
development agreements to meet customers needs for differentiated value added products.
• They have incorporated modern management tools such as SAP to ensure that their valued customers
get best quality services.

5. 2. Products in Introduction Stage
As Dabur saw a huge
decline in the market
capitalisation
comparing to the
market of Patanjali in
terms of Ayurveda
On 14-17 Dec. 2018
8th world Ayurveda
Congress was held
where Mr. S. Duggal
launched two new
products
Ratnaprash
(Chyavanprash like paste)
Hridyasava
(Sarashwatarishta like
Syrup)

6. 3. Products in Growth Stage

7. 4. Products in Maturity Stage
Dabur Red
Paste
Honitus Hot sip

8. 5. Products in Decline Stage